5 Steps for Businesses to Increase Traffic Using Pinterest

We're very pleased to have Gwen Leron guest posting today with advice for you on using Pinterest for your business. 


Pinterest is the newest, the hottest and the most addictive social network on the block, but once you’ve created an account for your business, how can you convert your newest guilty pleasure into more traffic for your website?

  1. Set Your Profile Up Properly - Go into the settings for your account (click on your username in the top right hand corner and choose Settings from the drop down). Make sure to upload your logo, write a small bio and enter your website URL, Facebook and Twitter info so they become part of your Pinterest profile. Also, make sure the “Hide your Pinterest profile from search engines” option is set to “off”. The more ways you have for followers to get to you, the better.
  2. Make Your Pins As Much About Your Followers As It Is About Your Business - You know your customers best and you know what their interests most likely are... chances are that you have the same interests too. Take the time to create boards that will cater to your customers’ interests and what you think they would like to see. While it is important to stay on topic, it is OK to bend a little bit and show some of the personality behind the business. Enjoy your pinning time, Pinterest is supposed to be fun!
  3. Don’t Go Crazy With Pinning Your Own Content - No one wants to log into Pinterest to see pins upon pins from the same business promoting themselves....if they wanted to see everything you offered in one spot, they would go to your website, right? Balance is key. Pin a wide variety of interesting things, with a bit of your products sprinkled in. This is also a good way cater to a wider audience outside of your customer base and to gain new followers.
  4. Pin Properly - There are so many amazing pins that sadly link back to nothing. This will be frustrating for your followers, especially if it is done over and over again. Be sure that when you pin something, that you are linking back to the actual source from which it came. Before re-pinning something, be sure that you click on it first to see if it takes you to where it is supposed to. Also, when re-pinning, be sure that you make sure the description is accurate, brief, and to the point.
  5. Promote Your Pinterest Boards/Pins Through Other Channels - Get the word out that you are on Pinterest! Share pins on your Facebook page, on Twitter, on your blog, and in your newsletter. This will help you gain followers and hopefully help to drive more eyeballs to your website.

Are you using Pinterest for your business? What other advice would you give those who want to? (Be sure to share your Pinterest Profile in the comments!)


Gwen Leron is a writer, a web content manager and owner of Nayla Natural Care, an online store that specializes in carrying the best organic, natural and eco-friendly products. Keep up with what she is pinning by following Nayla Natural Care on Pinterest.