Lately, everything I write feels stale (sort of like the writer’s block I had in the Fall). I’ve written so many blog posts on so many topics that I keep having deja vu every time I start writing. So today I am going to write a post reminding myself of all the things that I tell my clients about why you can write about the same topic repeatedly without it being a problem.
1) Not everyone has seen every blog post you’ve written
Your audience changes, and it grows. On top of all the new readers you probably didn’t have last time you wrote about a subject, not everyone actually sees and reads everything you write, and not everyone remembers everything they’ve read. In the end, how many people will actually think “she’s written this before!” and even more importantly, mind? The answer is, not many.
2) Things change
Even if you’ve written about something before, chances are quite high that you’re now coming at it from a different angle as you revisit it. You have new experience and new knowledge, and whatever prompted you to write about the topic is probably different than it was the last time you wrote about it. That changes the perspective, the facts, and the overall tone and message of the post.
3) Repeat repeat repeat
Just because people have heard something before doesn’t mean they couldn’t get something valuable out of hearing it again. Repetition is important. I know that I often need to hear something a few times before I start taking it seriously or take any action.
So what does all of this mean for you and your content?
It means that not only should you be OK with writing about topics you’ve written about before, but that you can actually go through your old posts and your analytics to see what topics were particularly popular and plan to write about them again. Instead of being held back, you’ve now got more to write about!
A nice bonus is that the more you write great content on a subject, the more likely Google is to rank you as a credible source on that topic. It’s win win.
So on that note, over the coming weeks you can look forward to some old topics coming back again. If you have any preferences on which topics, leave me a comment and let me know!