One day social media workshop

I’m thrilled to announce that Karen from the Media Mesh and I are running a one day workshop on February 26.

Here are the details - I’d love to see you there!

What: One-day social media workshop

When: February 26, 9 am to 4:30 pm

Where: Anna Belanger & Associates, 1097 Bank Street, Ottawa

Cost: $124.99 + taxes and fees

Join us for a day of social media learning and planning as we cover some of the main content areas for your social media presence:  Twitter, Facebook, and having a strategic plan!

Learn in a small and intimate setting with two experienced social media consultants/strategists.  (The registration for this event is capped at 10.)

This full day event will involve opportunities for networking and includes coffee, drinks, snacks and lunch (provided by Wow Mom - Homemade to Go).


9:30 am
Intro to Twitter (with Karen Wilson)
Learn about the basics of Twitter, including:  what it is, the unique language of Twitter, where and how to find people to follow, the art of following strategically and the most pertinent question of all: what to tweet about.


Twitter - what comes next? (with Lara Wellman)
Ready for more advanced use of Twitter? You’re tweeting but taking the next steps seem overwhelming. Streamline and organize your use of Twitter by learning about the use of tools like HootSuite and Tweetdeck, how to schedule tweets, how to use lists, and how to host and take advantage of Twitter chats.

11:00 am
Facebook 101 (with Lara Wellman)
With over 800 million active accounts, Facebook is an ideal location to connect with your audience in a space they are already regularly visiting. In this session we will go over how to set up a business page, what kind of content works best, the importance of engagement, and how to get more people to like your page.


Facebook 201 (with Karen Wilson)
Take advantage of the power of Facebook to create a more robust marketing campaign for your business, products or services. We’ll talk about the options available to you, including page customization, plugins, extra tabs, applications and creative uses of the platform to increase brand awareness on Facebook. We’ll also touch on EdgeRank and the impact it has on Facebook Pages.

12:30 - 1:30: Lunch/networking/general discussion

1:30 - 4:30: Social Media Strategy

The key to really successful use of social media is having a plan!  Most social media tools are free, but time is not, so you want to use it wisely to achieve the greatest benefit. That’s where the plan comes in.

Together we will go through a general template to use to put together your strategy and then we will break into smaller groups, giving you time to brainstorm and to work on your plan.

Everyone will get one-on-one time with Karen or Lara to talk about specific strategies that would work for your business.