If you had asked me this question a couple of years ago I would have said no, you should keep it in house because nobody knows you better than you.
But here’s the thing… social media has continued to evolve and as a busy business owner, you may not have the time to learn how to use social media effectively and create quality content. And that’s okay. So, should you consider outsourcing your social media? Absolutely.
When you’re creating content to use online it needs to look professional. People expect a business to put together something that looks like a graphic designer or professional writer did it, not an amateur. Why? Because there is so much content to sift through on a daily basis they can’t be bothered with anything that doesn’t stand out.
What does that mean for you? It means that you need to make sure that you’re creating images and putting together content that speaks to your audience. This is a lot more time consuming than you might think, or like, or have time for.
Quantity of content
The world of online content is fast paced. You want to have regular content to stay top of mind and so that you get picked up in search and algorithms so people will seeing what you’re saying.
This means that you should have daily content going out on channels like Facebook, Twitter or Instagram, you should be blogging weekly (or more) and that you should be sending regular email newsletters (I recommend at least two a month, if not weekly.) It’s a lot of content and you may not have the time to do it all.
It keeps changing
Facebook reach is down – should you keep using it? My audience says they aren’t using Facebook – where do I find them? What is Snapchat and do I need to care?
People keep changing where they’re spending their time and as a busy business owner you may not have the time to keep on top of what tools make the most sense for your business and how they’re changing (for example, while Facebook is certainly not a tool to ignore, it’s absolutely true that to get the best value out of using it you probably want to invest in Facebook advertising).
Are you sensing a theme? Time is precious and I know that creating quality online content may not be the best use of yours. If that’s the case (because there are certainly many business owners who CAN do their own social media) then outsourcing is probably a great solution for you.
Hire someone who can take away the stress of having to create regular content for all your channels, who knows how to create images and where to find good links and information that your audience will value. Hire someone who will let you know if things are changing and if you need to change your focus and the type of content you’re sharing. Hire someone who will take the headache out of online marketing and leave you with the value of finding new customers and building relationships with them.
Who do I hire?
Do you know anyone who has experience in online communications who offers these types of services? There are quite a few people who have a lot of experience in the online space who can help you. The key is to make sure that they understand your business and your goals and messaging.
Wellman Wilson is now taking on social media content creation and management because we recognize that business owners just don’t have the time to do it all. If you’re interested in chatting with us, send us an email or check out the content creation services section on our website.
Online marketing can be time consuming, but it is also the key to reaching new audiences, getting repeat business and increasing revenue. Don't let time or overwhelm stop you from establishing your online presence in 2015!