As a professional photographer at Tripp Photography
, I have been asked many times why someone should invest in a corporate headshot. Frankly, there are many reasons why you should replace that old social media avatar of you on vacation with a professional image. Firstly, unlike a “selfie,” a professional headshot will always be clear and if your photo is clear, it is more likely you will be remembered when seen on various websites, social networks or in person. Other reasons include:
A professional headshot helps keep your brand consistent – ideally, you should have a image that is consistent across all networks. This doesn’t have to be the same image, but it should be of the same consistency, clarity and professional level so people will know it’s you, even if the image is different.
The image should represent YOU. You represent your brand and your business – and as such, so does that image. A professional headshot shows others that “you mean
A professional headshot builds trust. If I receive a new friend request on Facebook and the person is local, has several mutual friends and has a quality professional image, I typically do not hesitate to accept their friend request.
Keep in mind that a professional headshot should be re-taken every few years, because if your photo is more than five years old, believe me, your friends and clients will notice. We have all seen photos of Realtors who had their picture taken in the 70’s and STILL use that same image! No one is brave enough to tell them that it needs to be updated… well, here you go, “It needs to be updated!” Think about it: there is nothing worse than someone not recognizing you at a networking event even though you have been “tweeting” them for months because they were expecting someone much younger.
If you own and operate a business and your profile picture is low-quality, has someone cropped out of
it (but you can still see their hair and a shoulder), was taken with your iPhone, has a harsh shadow on the wall behind you, is pixelated, has been over-edited, or is of a cartoon version of you, then you could be saying to potential clients and connections: “I am not a professional. I am brand new. I am not making enough profit to afford a professional photo. I am afraid to show my real face (I have confidence issues). I don’t care. I think my old one is good enough. I am lazy. I am a procrastinator. I just don’t know any better.”
A professional image is simply another way you can invest in your business’ future. Taking the time to get a professional headshot done tells people you take your business seriously, you are confident, and that you are trustworthy.
If you have any questions, feel free to send me an email at firstname.lastname@example.org
Christine Tripp became a professional photographer in 2001. As an instructor, Christine has helped hundreds of eager new photographers learn how to use their camera properly and has shown them how to make money with their photographic art. Whether she is behind her camera or teaching how to take great pictures, Christine’s proven skill, talent, patience and friendly demeanour is just a few of the many reasons she is a well-known and much-liked Ottawa photographer. Connect with Christine on Facebook, Twitter and LinkedIn.