Every Thursday I love going through my social network feeds and seeing old photos of my friends for Throwback Thursday/#TBT (Throwback Thursday is when people share old photos, primarily on Facebook, Twitter and Instagram). I know I’m not alone because the likes and comments on these posts are all super high. So, what is it about Throwback Thursday that people like so much?
Who are you?
People want to know about you. They want to get to know you. They want to feel like they’re talking to a human being who they can connect with.
That photo of you and your sister at the beach in 1986, or the photo of you at your high school graduation, it gives people a glimpse of you that touches an emotional point in them. Those old photos help make you seem more human to them, which makes them feel more connected to you.
It’s the story
All of this comes back to the idea that people love a story and Throwback Thursday is giving people another glimpse at your story. Who you are, how you became the person you are and how that relates to the people you deal with in your audience is always key.
Should YOU be sharing old photos?
If there are photos of you that you feel comfortable sharing and that you can relate back to your business, either because it has a direct link or because it lets you share a story that your audience will relate to, it’s a great idea to share the photo. I have shared a lot of Throwback Thursday photos on my personal Facebook timeline, but I am now inspired to share some here with you.
Take a look at this photo from 2010 of a gang of friends in a “Losing it in Ottawa” group (the first project Karen and I started together) taking part in Run for the Cure. We’ve done a lot of fun things together!
Or this photo, of my husband and I before we were married. It was taken for an article in Glue Magazine about couples who met online, proving I’ve been making online connections for a long time!
Or this one of me taking part in a workshop to learn how to make videos on my phone, which reminds me, I need to start doing that again!
These little glimpses into my world will hopefully make you feel like you know me a little bit better, and that’s what I’m always looking to have happen in my online communications. I want to build relationships with people so that when the time comes, you think of me if you’re ready to take the next step and learn more about online marketing. Spend some time and think of how you can do the same with YOUR audience.
Then leave me a comment and let me know if you share Throwback Thursday photos personally or for your business, and if you do, share a link - I’d love to come and see them!