Have you ever seen a person or a business page in a Facebook post that is highlighted and links through to the person or page in question? That's called tagging and this post is all about how to do that, and why you might want to do it.
How do you tag a person or page?
To tag a person or page on Facebook you simply type an @ symbol and then start typing the name of the person or page you want to tag. You can type the spaces between words and it will continue to search for the right person or page for you to tag.
Once you've selected what you want to tag it will become clickable.
It works exactly the same way to tag a person with a fairly big exception. A person can tag a person, but a page cannot. Why? Facebook wants to prevent the risk of pages spamming people, therefore a page can only tag another page.
Why should you tag?
Now that you know how to tag (it's pretty simple once you know how, right?) the question becomes why SHOULD you tag a page or person?
There are a couple of reasons:
1) To help your audience find something. If you're sharing information about a page or person because you think the people you're sharing that information with will want take action, tagging the page or person in question makes it a lot easier for people to figure out how to get where they're trying to go.
2) To let someone know you're talking about them. If you tag a person or page they are going to be notified that you did so. This is great if you're sharing information they're going to appreciate you sharing and promotes reciprocity and the building of your relationship.
So there you have it, the basics of tagging on Facebook. Leave a comment and let me know if you found that useful and if you have any questions!