Planning, blogging, email marketing, Facebook, Instagram and content creation –these are topics familiar to myself and this week’s guest, Rebecca Stanisic from A Little Bit of Momsense. You may remember Becky from episode 19 where we discussed how to create engaging online content for your community. It was through this discussion as well as many coffee dates that Becky and I decided to put together a one day live Digital Content Framework Planning Day on May 5th in Ottawa, Ontario.
Create Digital Content: A Framework Planning Day
The Framework Planning Day will focus on blogging, Facebook, Instagram and content creation – with the idea that attendees will leave with the ability to create a digital content plan and with content ideas and a plan they can put into action right away.
Here is some of what we will be discussing:
One of Becky’s biggest planning tips is to utilize any common planning tools available – for her it is a Google calendar and physical planner. She uses her Google Calendar to input and keep track of deadlines. She also inputs fake deadlines that act as a reminder i.e., if she has not started a project by such-and-such a date, she is reminded by a pop-up reminder on her smartphone, computer or tablet that she needs to start now. This allows her to effectively plan her work days.
Another planning tool Becky uses is a physical planner in which she also inputs daily deadlines and events in a way that shows her what her week looks like. This allows her to easily say yes or no to last minute opportunities as they arise.
I use goals – and not just the goal to make more money. I write out specific goals in my planners and calendars. Think about what your specific goals are. These goals could be growing your mailing list by a certain number by a specific date or getting a certain number of likes on your Facebook page by a specific date. By writing these specific goals out or inputting them in a digital calendar, it will keep you accountable. These goals can then help with what content you want to share and create online.
Becky built her business around her blog. One of her blogging tips is to write in drafts. This helps get content out there even on days when your creative inspiration is at a minimum. Write out your ideas in drafts and then they will always be there for you when you need them.
My blogging tip has to do with format. Make sure your blog posts can be easily skimmed. Readers are often overwhelmed at the amount of online content available to them, so sometimes a quick read is what they are looking for. You can make your blog 'skimmable' by adding an image, and using headings and subheadings. The use of headings gives readers the outline of your blog and they can then decide whether or not they want to read further. Images and headings also increase your search engine optimization (SEO).
Email Newsletter Tips
As an avid newsletter reader, Becky prefers nuggets of information with links and images she can click that redirects her if she wants more information. Doing this drives traffic back to your website, which is your ultimate goal.
Many businesses and bloggers have a tendency to think they don’t need to send newsletters frequently and then when they do send them, their newsletter is jam packed with too many articles, images and news. Newsletters should be as brief, therefore instead of sending your newsletter quarterly, try sending bits of information once a week or even bi-weekly; send less information more frequently versus sending a lengthy email every three months.
Social Media Tips
According to Becky, businesses and bloggers need to pay attention to Facebook and Instagram for sales conversions. Curate your content based on your followers or who you follow. Constantly paying attention to your followers and those who follow people similar to you, helps you find potential new relationships and find new people you may be interested in learning more about. Doing this creates a rich feed that will tie into quality content that you can then share with your readers.
Facebook, and soon Instagram, rely on engagement in order to show more people what you post. A common question I get is how to get people to engage with content. My main piece of advice is to ask simple questions. Keep your questions simple so that people can answer without thinking. Your goal is to get people talking and simple questions are the most effective way to do that. Once people get used to engaging with your content they may be more inclined to consistently engage.
Content Curation Tips
Finding good content does not mean finding and sharing viral content because there is no guarantee that it will do well on your page. Instead find content that is equally or more interesting and share that – become a leader in sharing things that are new and different.
Look for content by looking at your stats; where are people coming from? Are there certain social media posts that were popular and drove people to your website? Find similar content to those posts and share them.
Think about what you want people to know. Keep your content in line with what you want people to know about you and your business.
Becky and I will be digging deeper into these tips and sharing much more in our live one day Content Planning Framework Day on May 5th. If you’re in the Ottawa area we hope to see you there!