Personal branding is a topic that I've loved talking about for years. When it comes to what we want people to know about us, one of the biggest goals is wanting people to think we're credible.
This week on the show my friend Shelagh Cummins joined me to talk about credibility. Shelagh and I have worked together for years and she has been instrumental in helping me build my business - she's got a lot of amazing knowledge that Shelagh!
Who is Shelagh Cummins?
A well-known voice on the speaker circuit, Shelagh Cummins is a trainer and business consultant specializing on a mission to help entrepreneurs create their own Profit PathTM to increase sales and revenue. She advocates entrepreneurs understanding how to run a profitable business - and own their value so they can charge what they are worth. Profit allows entrepreneurs to do more work they love and help more people.
How do I establish my credibility?
You are an expert. If you can solve someone's problem for them, then you know more than them. You need to own that and figure out how you can take that expertise and use it to establish your credibility.
How can I build my credibility online?
Be consistent. You don't need to be everywhere, but be consistent where you are. Make sure you're posting regularly and that you're posting the kinds of content that backs up your knowledge. Post with a purpose and if your audience is not on a specific social network, you don't need to be either.
How can I impact people?
You want to create an emotional connection with people that leaves them feeling like you are the right person to help them. You need to intentionally create that emotional connection. Share personal stuff, but also share your business stuff - share your good content. Ask yourself what feeling is being conveyed with your content? Write, create a video - have something out there so that people can get to know you.
Take your knowledge and teach people how to do something. You can do this with great content or by creating an online course. Shelagh's new online course is all about creating online courses and you can find out more and get some free training from her website at Create Profitable Online Courses.
Links & Resources
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