Simple Start - Blogging


Simple Start - Blogging


Blogging is one of the most valuable tools in the content marketing toolbox.

Good content can help achieve many goals, from improving search rank, to establishing credible expertise, and generate leads - even sales!

The benefits make blogging an easy tool to choose, but getting started can feel overwhelming. Simple Start Blogging gives a step-by-step roadmap to start (or refresh) your blog - without the overwhelm in just 5 weeks!

You should take this course if:

  • You want a clearer understanding of what blogging really is and what’s involved in getting started.
  • You feel overwhelmed with the idea of creating regular content for a blog – what will it say, how should it look?
  • You don’t think you’re a writer so how can you write blog posts?

We'll walk you through, step-by-step, to make sure that you're on the right path and understand what you need to do and how to do it.  It's the perfect way to get started with blogging or to help you take your existing blog beyond simply existing and to performing.

Week 1 - Foundations

Choosing to blog - why? how?
Identifying audience, goals
Crafting key messages

Week 2 - Content Basics

Creating a theme (subject) for your blog
Picking blog topics
Telling stories

Week 3 - Enhancing Content

Mixing up content - types of blog posts/ media
Creating content
Using images to enhance blog posts

Week 4 - Planning

Setting up a plan
Using a content/editorial calendar
Establishing regular publishing schedule

Week 5 - Optimize for Success

Optimizing your content for sharing
Learning the basics of SEO (search engine optimization)
Measuring success

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