In my work as a Certified Business Coach, a question I often hear is whether or not a business should have a Facebook Group. Facebook Groups are a great way to engage with your audience and build relationships, which is key to the next step, which is to get them to buy from you. But Facebook Groups are not for every one or for every business.
Before you start a Facebook Group there are a few things you need to consider:
1) Is your audience on Facebook?
Not every business’ audience is spending a lot of time on Facebook. You need to research and find out if your audience is on Facebook. You also need to be clear on who your ideal audience is – once you know this, you will have the information you need to tell whether or not they spend time on Facebook.
2) Do you like Facebook?
If you don’t like Facebook, chances are you are not going to like running a Facebook Group for your business. I am not going to lie, having a Facebook Group can be a lot of work and requires a lot of time on Facebook. That being said, I love Facebook so I am enjoying myself while I engage with people in my Facebook Group. But if you do not like Facebook – you won’t like running a Facebook Group.
If your audience is on Facebook and you love being there too then go ahead and start a Group, and once you start a Group, focus on what you need to do to make your Group work for you.
1) You need to know what your audience wants
What is it your audience values? What is it they are looking for? What do they need? You need to be clear on what you want them to know and what they want to know – it’s not always the same thing.
2) Simple is better
Smaller amounts of content are better. This is why GIF posts are so popular. They’re easy, they are fun and it makes commenting and engaging simple. People don’t like to take risks and look dumb - especially online. So, ask simple questions, such as: Where are you from? Where did you go to school? Simple questions get your engagement up and get people talking. And the more people talk, the more they will see what you post next.
3) Post regularly
There are always people online who watch and don’t post or engage so you need to post at least daily, if not more. Give your audience value and keep it simple… bite-sized pieces of information.
What is it you like most about Facebook Groups? Are Facebook Groups right for your business? Leave a comment and let me know.
Resources & Links
YOU MAY ALSO LIKE THESE EPISODES: