podcast

#9 - Managing Your Social Media While On Vacation

How do you manage your social media when you’re on vacation? Blogger and content curator, Rebecca Stanisic, joins me to discuss how you can create a viable social media plan to keep you covered while you are disconnected and away from the office.

Many business owners intend to have a plan for their social media while they are away, but don’t follow through and instead let their social media channels go dark. This is not always ideal.

While vacations are important—disconnecting can be rejuvenating!—it does not have to be detrimental to your business. Think of a vacation as a chance to recharge your batteries, and when you plan ahead it can be stress-free.

So, how can you prevent your social channels from going dark while you're away?

Use a calendar

The first place to start is with a calendar. Have and use an editorial calendar of some sort—it does not have to be day-to-day, but you should still have a calendar you can refer to on a daily basis, even though it may be a calendar that breaks down your content schedule monthly.

Use this calendar to plan out what content you want to post and when you want to post it. When you use and consistently refer to this calendar you get a bigger picture and can see the blocks of time you have devoted to vacation. This will help you plan in advance and work with the goal of meeting deadlines way before your vacation as opposed to last minute. This will reduce stress and allow you to focus.

You need to plan and prepare yourself for the transitional time following a vacation as well—allow time to check email, prepare for meetings, etc. This should all be incorporated into your planning in the weeks (and months) leading up to a vacation.

What this means is that you should prepare and schedule your social media content for before, during and after your vacation to allow for some much needed buffer time.

Schedule Content

While some business owners do not schedule content and prefer to post live, if you know you are going to be unplugged while away then you need to create quality content and schedule it to publish while you are on vacation. 

This could be a timely evergreen piece that relates to the time of year, i.e. if it is over March break, do you have something that relates to this?  The same goes for Christmas and other holidays.

If you are planning on running a special event or sale sometime after you get back from vacation, then you need to think ahead about this as well; and create and schedule content that will build up to this so you are not frantically promoting last minute upon returning from vacation.

Plan your blog posts

If you have a small business blog then you might not need to publish a new blog post on your week away, however if you do need new content or if you owe someone a new post(s) then you need to plan ahead and make sure it is edited and ready to publish while you are away.

When it comes to all online content, the important thing is to be consistent—if your audience expects a blog post or newsletter while you are away then you need to stay consistent. Your content schedule depends on your business as well as your audience.

If you do not want to have your own material publish while you are away, then you can ask guest bloggers to guest post on your blog. Again you will need to plan this in advance and reach out and let them know your expectations, deadlines, etc. 

Let your clients know you will be away

If you regularly take appointments then you need to let your audience know that you will not be taking appointments the week you are away. The sooner you let our audience know, the better. You can do this via your email signature, out of office as well as Facebook messenger and on your website. You do not necessarily have to let your audience know that you are leaving town, just let them know you are unavailable, and if you will or will not be responding to emails.

Get help and set expectations

If you work with a social media manager or virtual assistant then you need to work with them and make sure they are aware of whether or not you are still responding to email or if you are completely off the grid while you are on vacation.

You should also let them know clear deadlines and have clear communication regarding expectations on them while you are away as well as leading up to your vacation.

You should always have someone available to put out your fires while you are away. For example, if you cannot get on your Facebook Page while away, then you should have someone who has the role of Page Admin to access your Page to answer queries, etc. The same applies to your website—have someone who can log in and address any malware issues or other problems.

Logging off and stepping away from your computer is healthy—allow yourself the time to enjoy it! With the proper amount of planning and preparation a week away is not only possible, it can easily become a regular part of your business planning.

How will you get ready for your next time away from your business? Leave a comment and let me know!

Resources & Links

Rebecca's website

Rebecca's blog

Join the Free Facebook Community

Subscribe on iTunes

Subscribe on Stitcher
 

Podcast Contest

CONGRATULATIONS KIM REYNOLDS WHO WON IT STARTS WITH WHY!

As this new podcast gets off the ground, I’d really love your help to make sure that it gets in front of the right people. The first weeks of a podcast’s life are the most important in terms of the opportunities for iTunes to showcase you to other listeners. Because of that, I’m starting out this new podcast with a bang. There are 3 episodes available for you right now, and there will be at least two more episodes every week for the remainder of the eight weeks.

I thought I’d find some extra ways to thank you for all the sharing and supporting you do of the new podcast so every week until July 15th I’m going to be giving away one of my favourite business books to one person who either:

  • subscribe to the podcast or leave a review on iTunes; or
     
  • share the podcast on social media; or
     
  • come in to the Biz Studio and post your favourite tip from a specific episode (along with a link to that episode)

In all cases, you need to make sure that I either know who you are (email me a screen capture of the review or showing you are subscribed) or that the posts on social media are public and tag me (@larawellman) or the Biz Studio (on Facebook you can tag my page).

Each week I’ll be announcing the book winner on Wednesdays on my Facebook page

Some of the books I’ll be giving away are (I’ll be adding more titles soon):

  • Confidence Code by Katty Kay and Claire Shipman
  • It Starts with Why by Simon Synek
  • How to Live a Good Life by Jonathan Fields
  • E-myth Revisited by Michael Gerber

So get out there and start sharing your reviews and sharing the podcast and good luck. AND THANK YOU!

 

#8 – Your Relationship with Money

When it comes to running your business, what is your relationship with money? Are you charging your worth? Are you spending the money necessary to grow your business? If you struggle with your relationship with money—you’re not alone. Many entrepreneurs and business owners don’t know their numbers or they’re afraid to talk about money.

your relationship with money

Johanna Lynn joins me on the podcast to talk about the relationship we all have with money. She works with what we inherit from our family. She believes none of us are who we are by accident; our childhood blueprint shows up in more than you may think, including in our relationships with people and with things, such as money. This is all due to our family and how we were raised.

Who taught you about money?

Even though money is so important, no one really teaches us about money and finances. As adults we make every day decisions when it comes to money and with those decisions come emotional attachments that live right below the surface.

Whether you are wealthy or struggling to get by, there are common themes in people’s relationship to money. You need to look at what is running you on the inside when it comes to money. It is more than just skills learned through financial books; we need to understand our feelings around money.

How our thoughts around money differ

Think about it: you could have two successful women entrepreneurs who own their own business, who are married and are both mothers and on the surface it may seem like we have some of the same things, however our blueprint, set out by our relationships with our parents, is different. It is our blueprint that makes people think and act differently from one another. Those two woman can make vastly different decisions with money, impacting how they spend it, how they receive it and how comfortable they feel with what they have or don't have.

When it comes to money you either think you have enough or you think of money in terms of scarcity – in turn this affects your relationship with money, right down to the little purchases you make. Money is a big part of being an entrepreneur. You need to spend money to earn money, whether that is investing in a business coach or equipment.  So, you need to be comfortable in your relationship with money.

Myth: You’re born a spender or a saver

Believing you’re born a spender or a saver is an unconscious loyalty that can come from seldom allowing ourselves to do better than our parents. If you have parents who were all about keeping up with the Joneses but did not have the money to support this habit, then as children we notice the strain of living beyond our means. In turn we grow up to repeat the same behaviours or grow up to do the opposite: save every penny we earn to avoid the strain our parents had.

Regardless of which path, our relationship with money is often not our own but is a subconscious relationship based on the relationship our parents had with money.

Your relationship should not be the same, though. You would not want your children to fall into these pitfalls and neither do your parents—they do not want you to make the same mistakes they did with money. At the same time, letting the pendulum swing too far the other way isn't necessarily a solution either.

It all comes back to clarity.

A fulfilled life is a lot more than just doing what you think you should – it’s thinking about what you really want. Does your spending match with your desires? If you’re overspending, but realize you want a different life then you need to examine what that is and match your spending to match your savings.

The grass is NOT always greener on the other side

We need to get clear on what we want. We can easily get caught up on the idea that making a certain amount will make us financially free. But what does that number mean to your ideal lifestyle? Will you keep working for it? Does your work make you happy?

Many people easily fall into a pattern of doing over being. This comes from an early memory in our body where we needed more from our mothers than she was able to give us at the time. We take this memory and turn it into our relationship with money – it’s never enough (money, affection from my spouse, etc.).

What does success look like for you?

Society’s picture of success is not your picture of success. It’s what’s behind your desire – is it paying off your mortgage, or paying off your car? Get behind your “why?” By getting clear on your money relationship you get a lot more clarity around how you are going to get to your ultimate goal.

Your relationship with money is a lot deeper than recognizing your credit card debt. It’s recognizing the feeling places in your body and how you feel when that credit card bill comes in and how it feels when you have to ask to borrow money to pay it off.

Johanna has spoken with multi-millionaires who are still not secure with their money because they are constantly afraid the rug will be pulled out from under them. This is about more than just the money, there is another underlying reason for their relationship with money that needs to be investigated and uncovered.

What to look at in your relationship with money

We need to look at how our early templates were formed and how they are affecting our current relationships. What were your parents like? What was your childhood like? We are affected up to three generations back as to how we will react with money. We need to understand our influences in order to get clear on why we make the decisions we do.

Money patterns are multi-generational and influence us until we address them by becoming conscious of our own patterns and then tracking it back to how we fit into our entire family system.

 

Resources & Links

Johanna’s virtual workshop: Your Inner Relationship with Money

Join the Free Facebook Community

Subscribe on iTunes

Subscribe on Stitcher

May 4, 2017

Podcast Contest

Congratulations Marie Shinmoto and Kim Be who have won The Big Leap and You're a Badass!

As this new podcast gets off the ground, I’d really love your help to make sure that it gets in front of the right people. The first weeks of a podcast’s life are the most important in terms of the opportunities for iTunes to showcase you to other listeners. Because of that, I’m starting out this new podcast with a bang. There are 3 episodes available for you right now, and there will be at least two more episodes every week for the remainder of the eight weeks.

I thought I’d find some extra ways to thank you for all the sharing and supporting you do of the new podcast so every week until July 15th I’m going to be giving away one of my favourite business books to one person who either:

  • subscribe to the podcast or leave a review on iTunes; or
     
  • share the podcast on social media; or
     
  • come in to the Biz Studio and post your favourite tip from a specific episode (along with a link to that episode)

In all cases, you need to make sure that I either know who you are (email me a screen capture of the review or showing you are subscribed) or that the posts on social media are public and tag me (@larawellman) or the Biz Studio (on Facebook you can tag my page).

Each week I’ll be announcing the book winner on Wednesdays on my Facebook page

Some of the books I’ll be giving away are (I’ll be adding more titles soon):

  • The Big Leap by Gay Hendricks
  • It Starts with Why by Simon Synek
  • How to Live a Good Life by Jonathan Fields
  • E-myth Revisited by Michael Gerber

So get out there and start sharing your reviews and sharing the podcast and good luck. AND THANK YOU!

#6 - The dot com alternative: Choosing an alternative domain extension

Maris Callahan joins me on today’s podcast to discuss alternative domain extensions. Maris is Director of Public Relations for Donuts Inc., an Internet domain registry company that offers alternatives to the traditional dot com naming conventions. Many companies are moving away or adding to their dot com domain name, but there is a lot to think about when it comes to buying personalized and other alternative domain extensions.

What is an alternative domain extension?

Maris Callahan - alternative domain extensions

For businesses and entrepreneurs who are experts in their field, the purchase of an alternative domain name means they may be able to purchase a domain extension that better suits their area of expertise, i.e. yourname.yourfield, which allows businesses to clearly tell the world who they are and what they do. For example, if a photographer named Bob Smith has the domain name BobSmith.com, it does not tell people what Bob does, however the domain name BobSmith.photographer clearly tells people Bob is a photographer.

Why would I want an alternative domain extension?

Let’s face it—there are less dot com’s available nowadays! Dot com’s have been around for 30 years and online real estate is shrinking. Donuts Inc. has worked for three years to bring new domain extensions to market. These alternative extensions have been trickling out for three years and are finally hitting the mainstream, including with larger brands, such as Google who uses blog.Google and domains.Google. Hollywood movie studios are using alternative domain extensions, such as dot movies, take LaLaLand.movie, for example.

The alternative domain extensions are new, but they do not have to be backup domain names either. Businesses are also not being told to drop their dot com’s, but they should know they do have a choice if they are looking to personalize their domain names. There are so many alternative domain extension choices, including dot media or dot computer or more lighthearted ones such asdot cool,  dot life ordot pizza – to name just a few. You can be very creative to the left of the dot and very specific to the right of the dot, for example thebiz.studio.

Are there a lot of alternative domain extensions available?

There are over 1000 specific and generic dot coms as well as some geographic options, i.e. dot NYC or dot Vegas, as well as branded domains, which are for large brands who went out and bought their brand name as their extension, i.e. dot Marriott. Alternative domain extensions can also be used for microsites or marketing purposes, especially for brands, i.e. see what BMW has done.

How can I use an alternative domain name in addition to my dot com?

Because the dot com domain extension has been around for a long time it is definitely more recognizable. A common objection is that people won’t take a company seriously unless they have a dot com, which is why we are not suggesting people move away from that.

Another objection is if a business already has a dot com, why would they need another domain? Donuts Inc. doesn’t exist so people will drop their dot coms. If a business already has a dot com then a unique domain extension may be in addition to a long web address—a shorter one may make sense for marketing or word of mouth.

You may also want to increase your SEO with an additional alternative domain extension. For example, if you are a shoe store who also sells jewelry or clothes you may want to buy the dot shoes, dot jewelry and dot clothing to increase your brand’s SEO. Amazon does this well.

Again, creating microsites to compliment a main website is also a good use of an alternative domain extension. There are a few pet food companies who use this to market their specific pet food i.e. dot dog, etc.

Students use alternative domain extensions, such as dot land or dot world to house their online portfolios that directs people directly to what it is they do. Professionals also use them when applying for jobs i.e. dot engineering.

Where can I purchase an alternative domain extension?

To purchase an alternative domain extension visit Google Domains, GoDaddy or Name.com and type in what you are looking for to see if it is available. You can also go to Donuts.domains to find out more about how to chose a name and Name.kitchen for naming inspiration.

There are many fun and inspirational domain names to choose from. Just remember to keep it relevant and easy to remember, if you can!

If you have bought an alternate doman extension, leave me a comment and let me know what it is. You can check mine out at www.thebiz.studio!

Resources & Links

Donuts Inc. 

Google Domains

Name.Kitchen

GoDaddy

Podcast Contest

As this new podcast gets off the ground, I’d really love your help to make sure that it gets in front of the right people. The first weeks of a podcast’s life are the most important in terms of the opportunities for iTunes to showcase you to other listeners. Because of that, I’m starting out this new podcast with a bang. There are 3 episodes available for you right now, and there will be at least two more episodes every week for the remainder of the eight weeks.

I thought I’d find some extra ways to thank you for all the sharing and supporting you do of the new podcast so every week until July 15th I’m going to be giving away one of my favourite business books to one person who either:

  • subscribe to the podcast or leave a review on iTunes; or
     
  • share the podcast on social media; or
     
  • come in to the Biz Studio and post your favourite tip from a specific episode (along with a link to that episode)

In all cases, you need to make sure that I either know who you are (email me a screen capture of the review or showing you are subscribed) or that the posts on social media are public and tag me (@larawellman) or the Biz Studio (on Facebook you can tag my page).

Each week I’ll be announcing the book winner on Wednesdays on my Facebook page

Some of the books I’ll be giving away are (I’ll be adding more titles soon):

  • The Big Leap by Gay Hendricks
  • You are a badass by Jen Sincero
  • It Starts with Why by Simon Synek
  • How to Live a Good Life by Jonathan Fields
  • E-myth Revisited by Michael Gerber

So get out there and start sharing your reviews and sharing the podcast and good luck. AND THANK YOU!