Podcasting

The Biz Podcast Season Two 2019 Recap

I am so glad I brought back The Biz Podcast this year. I’m even happier that I decided to focus on the theme of rules and beliefs - two things that affect entrepreneurs more than most realize. I talk to business owners every day and every day we uncover beliefs that are holding us all back in business.

Here’s a recap of the episodes so far in 2019 as I rebooted my podcast. We uncovered beliefs that I think all business owners need to look at, but even more than that, I loved having this authentic and genuine conversations where business women shared their stories and how they’ve overcome belief blocks and what that has meant for their businesses!

Rules & Beliefs

I started the season in Episode Two discussing how we are taught to be happy with what we have and that there is a fear of looking greedy if we strive for more. The messages that we hear tell us we should be happier with less, we should declutter, we should be moving into tiny homes even! That means we start feeling guilty about wanting more. Episode Two broke down those beliefs and encourages business owners to always strive for more.

In Episode Three, Core Belief Engineer, Megan O’Neill joined me to define rules and beliefs, how to recognize them, and how to change them. We also discussed outdated beliefs, where those beliefs come from and how to question rules. If you have ever been confused about what rules and beliefs are and how they may be holding you back, Episode Three is a must-listen.

Who will give you permission?

Episode Four with the creator of World-Changing Kids, Lindsey Barr and I dug into the belief that many women have that they need to be given permission to do things. We dug into what felt like she needed permission meant for Lindsey as an entrepreneur, and why talking about permission is so important. If you’re waiting to take the next big step in your business, then you need to listen to this episode.

Permission is a tricky belief that can stop business owners from really growing. In Episode Five, Michelle Weger of Venture Creative Collective, joined me to discuss a similar belief I hear often: that it's hard to think of yourself as a business owner, that's supposed to be working hard and making money if you also have a chronic health concern, illness or disorder. When it comes to your life and your business, do you fall into the belief that you can’t be successful or are you going to allow yourself to have the success you deserve?

Doing “The Right Things” in your business

Just as giving yourself permission to succeed and grow your business is a belief many of us need to change, there is also a belief among many business owners that things have to be done “the right way.” In Episode Six, Stephanie Rainey, owner of The Swimologist, joined me to discuss this topic and why this is a haunting belief and how it can hold business owners back. We discussed how not knowing something can stop business owners from growing or doing something and how when something is really hard in your business that it’s important to talk to people and to keep learning… and that’s okay to make mistakes along the way!

There is no right time to start something in your business and waiting until you know all there is to know means you will never start! In Episode 11 with Susan Diaz, founder and CEO of c+p digital, we discussed the idea that sometimes we get stuck because we believe something is just not going to work. And how, because you’re stuck on that thought, you won’t be able to move past it. We discuss how to talk yourself out of that belief and get things done in your business!

Sales

Another thing many people find really hard is sales. In Episode Seven, expert sales coach, Laura Wright, joined me to share how business owners can overcome their fear of sales so they can find success in their businesses. If you’re looking to get more comfortable with sales and let’s face it, selling is vital to being a successful business owner, then Episode Seven is a must listen!

Money

Sales and money go hand-in-hand - you can’t have one without the other! Yet many business owners do not have control over their money! In Episode 15, financial literacy coach and credit counsellor, Pamela George, joined me to discuss money mistakes, how to improve your relationship with money, and why it’s important to never ignore debt and why it’s important to empower and educate yourself on all things money! People tend to try to bury their heads in the sand and pretend money problems aren't happening. Meanwhile, it gets worse and worse. Money doesn’t have to be hard!

In Episode Eight, Sara Yamtich, CEO of Resonate with Sara, talk about a belief that stops many mission-driven business owners from making more money. That belief is: if you’re doing good in the world then you shouldn’t want to make money from that. But, as Sara says in this episode, this belief does not serve us or our abilities when it comes to making an impact on the world. If you have a mission-driven business, it’s okay to make money!

As you may be able to tell by now, one big takeaway so far this season is that making money can feel great! Erin Marshall, owner of a digital marketing agency, confirmed this and shares her journey into realizing this in Episode 16.

In Episode 14, Amanda Jetté Knox, writer, speaker and LGBTQ advocate, shares how she is now making money doing work she loves! Amanda does a lot of advocacy work, a lot of writing, and she and I have had many conversations over the years about what you can do or how what you do works in terms of making money. For a long time, Amanda did not think she could make money doing what she is doing, but by believing herself, surrounding herself with supportive people, and through hard work and determination, Amanda’s advocacy work and writing are paying the bills. It’s an amazing success story that you will want to listen to again and again!

Vulnerability

One thing Amanda’s learned through her work is that to connect with her audience, she needed to be her authentic self and be vulnerable. Many people fear being their real selves! One of the beliefs people have around being vulnerable is the idea that they think they’re supposed to be a certain way, they're supposed to be strong or perfect. And because of this, we’re all trying to live up to this perfection all the time and that can hold us back from actually connecting with our people. Master storyteller, Marsha Shandur from Yes Yes Marsha, joined me in Episode 12 to discuss the art of storytelling and how it can help business owners connect with their audience - a key skill to making sales!

Self-Care

In Episode Nine, Marie Shinmoto, a physiotherapist and the owner of M.A.P. Physiotherapy, joined me to talk about a belief I know a lot of people struggle with, including myself. The belief is that “real” people work at least five days a week and that if you're not working a lot, you're lazy. One thing Marie has learned most since owning her business is to put her own oxygen mask on first. She realized that if she burns out and can’t work that she certainly can't help her clients, let alone help her family. If you struggle to take time for yourself, then you need to take the time to listen to this episode.

Healer consultant, Jessica Keats, used to struggle with taking time for herself, but in Episode 13 she shares how putting herself first opened her up to new opportunities. When we talk about putting ourselves first, listening to what we need, what we want or what we desire, many of us immediately jump to either feel like we're going to neglect everybody or that it's going to be seen as selfish. Jessica shares how we can set boundaries and work toward carving out more time for ourselves AND be kickass business women - without the guilt!

FOMO

Many people fear taking time for themselves because they fear they will miss out on something important in their business. Do you ever feel the need to keep track of what everyone around you is doing and make sure you are doing what they are doing? Do you ever suffer from fear of missing out (FOMO)?  Rebecca Stanisic, a seasoned blogger at Bit of Momsense, joined me in Episode Ten to talk about how business owners can stop trying to keep up with “The Joneses” and focus on what makes them happy and what their definition of success is.

Are there any topics you’d love to see covered on the podcast in 2020? I want to hear!

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Podcast editing done by Eric Wellman

What's the stock music of your business?

I listen to a lot of podcasts and one I have listened to a lot lately is the podcast version of Gary Vaynerchuk's show called #AskGaryVee. As I listen to the intro music to his podcast, I can't help but think how well his music represents him.

If you don't know who Gary Vaynerchuk is, he's an entrepreneur who used social media so successfully to grow his wine business that he is now one of the leading experts on the use of social media in the business world. The thing about Gary is that he has a big personality. A HUGE personality. He's got a big ego, which he has no problems owning, he swears a lot and he disagrees with people a lot. So, as I was listening to the music that intros his show I noticed just how fitting it was for him: edgy and a bit aggressive. Take a listen here - the music starts 9 seconds in:

Here's another video, this time it's Marie Forleo. She's someone who I think of as fashionable, professional, fun and quirky. I think the music fits her, though not as amazingly on point as GaryVee's. Check out her intro music at 9 seconds in:

Here's one last one. Farideh is someone who teaches people about how to create launches for their programs. What's fun about her is that she is also a musician and I imagine recorded the music herself. Her music is the closest to what I picked for myself -  lighthearted and fun. To me it speaks to being approachable and not being so "professional" that you're intimidating. Her music starts 14 seconds in:

Why is figuring out your music important?

There are two reasons I think figuring out the music that best represents you and/or your business is important:

1) Understand how you come across and how you want to come across

Having a clear idea about what you want people to think when they think of you can help you connect with your audience. When I get new photos done I come prepared with a list of words I want people to think when they see them. They include works like approachable, fun, easy to talk to - the same words I would use to pick music.

Spend a few minutes making a list of words you think fit you and how you want people to view you. If you're having a hard time thinking of what those words should be then you might want to think about what theme music you would pick for yourself - it's a different way of coming at the same topic.

2) Video

Video is becoming more and more important and you'll see a lot more content with regards to video over the coming months here on the blog. Video is a great way to connect with your audience and share information in short and fun to watch bites. 

When you do use video, you'll want that theme music to set the tone and feeling to your content. It also adds an extra level of professionalism to your product, which is more and more expected in the online world.

Where do I start?

There are lots of great sites to find stock music. It's often not cheap (though I think the two times I bought music I spent under $10) but spending some time thinking about the music you would use could be a lot of fun. I like ukuleles in mine because they're so happy and fun :). One small tip is to look for a loopable clip so that you can buy something shorter.

Two sites to check out are istock.com and www.stockmusic.net/. There are also options for finding royalty free or indie bands who are happy to let you use their music.

Leave me a comment and let me know what your music would sound like, or even better - link to it!

 

 

Pump up the Volume - 2013 style

Geeky unknown guy with a secret radio show run out of his basement…

1990 - drama! police! Pump up the Volume!

2013 - podcast

Since the creation of radio, people have wanted to share their stories and their thoughts with the world.  This is why almost immediately after the creation of radio came the creation of laws governing radio. So then something else new came along - pirate radio.

Pump up the Volume

Pump up the Volume was released in 1990 when I was a teenager. Teenage Lara may have had a bit of a crush on Christian Slater, making this movie more significant in my life than in others. So, in case you don’t know, here’s what the movie was about:

Mark Hunter (Slater), a high school student in a sleepy suburb of Phoenix, Arizona, starts an FM pirate radio station that broadcasts from his bedroom transmitter in the basement of his parents’ house. 

Nobody knows the true identity of “Hard Harry” or “Happy Harry Hard-on,” as Mark refers to himself, until Nora Diniro (Mathis), a fellow student, tracks him down and confronts him the day after a student named Malcolm commits suicide after Harry attempts to reason with him. The radio show becomes increasingly popular and influential after Harry confronts the suicide head-on, exhorting his listeners to do something about their problems instead of surrendering to them through suicide.

Eventually, the radio show causes so much trouble in the community that the FCC is called in to investigate.  Big drama, driving around town with mobile radio show so FCC can’t triangulate him.  Goes to jail for the better good of the world but inspires thousands of kids to start their own radio shows and talking about things people have been afraid to talk about.

The other day as I was doing something else and my mind was wandering; this movie suddenly popped into my head and it dawned on me.  Hard Harry would simply have had a podcast. Roll credits.

We no longer need to break the law and have all kinds of crazy equipment. While far less dramatically cinematic, the beauty of how far we’ve come is that we now all have the power to share our thoughts with the world with nothing more than a computer.

We also have access to the thoughts of all the people who have already started podcasts - and we don’t even need to live within a couple of miles of the person transmitting the show.

Conclusion

When I first envisioned this post in my head I thought the conclusion would be that a Pump up the Volume reboot would be an even bigger snoozer than apparently the first movie was (clearly not everyone was a big Christian Slater fan ;). Now I’m thinking a reboot could be fun.

A rogue podcast, bringing people from around the world together to solve international mysteries and crime until the CIA and Interpol have to get involved.  Then our elusive podcaster needs to rollerblade around Manhattan with his laptop in his bag looking for a telephone booth to hook up to…. no wait, now I’ve switched to Hackers. Again, clearly dating myself for you all :) 

The real conclusion is there are podcasts for everyone and I highly encourage you to listen to some and even contemplate what you could start your own on. There are so many important things people have to share with the world.

Leave a comment and tell me what your favourite podcast is or what you would podcast about!