Blogging

What to do when you get writer's block

Lately every time I sit down to write a blog post I hit a wall.  I can usually get a paragraph or two out but then it just won’t come any more.

I’ve started blog posts on why small businesses need to use social media, on Facebook ads, about personality in your writing…. they’re all saved and closed because getting them finished seemed impossible.

We all hit walls

We are constantly encouraging people to write a lot of content.  Content for their blogs, websites, newsletters, Facebook, Twitter and sometimes more!  We know it isn’t always easy.  Even when we know what we want to say, sometimes the words just don’t come out.

What can we do?

I decided that instead of hitting my head against my desk because I couldn’t complete a number of posts even though I knew what I wanted to say I was going to write a post about overcoming writer’s block (hoping that the change of subject would help me overcome my own).

I googled and I read all kinds of articles and I’m going to share some of the tips that struck me most.  Oh, and one of them I saw repeatedly was “Write about something else” so this totally wasn’t procrastinating!   

Free writing

Just write.  Write anything that comes into your head.  Do you remember stream of consciousness exercises?  Do that.  In my opinion, it would be even better with a pen and paper, but wherever you write, just let your brain throw anything it wants out. Write until it doesn’t seem difficult anymore.

This quote from Maya Angelou really made me smile too.  Irritate your muse into getting back into action:

“What I try to do is write. I may write for two weeks ‘the cat sat on the mat, that is that, not a rat.’ And it might be just the most boring and awful stuff. But I try. When I’m writing, I write. And then it’s as if the muse is convinced that I’m serious and says, ‘Okay. Okay. I’ll come.’”

Mind mapping

What are you trying to say?  Map out the entire thing. 

I know that I have a tendency to have an idea and think “I know where I’m going to go with this” and then wonder why I’m sitting halfway through not knowing what to say next.  Break it down.  

  • What are you writing about?
  • Why are you writing about it?
  • Who are you writing it for?
  • What are you telling them?
  • Are you making suggestions?
  • Breaking down the steps on how to do something?
  • How will you conclude what you had to say? 
  • What was the key thing they should have taken from all you wrote?
  • And finally, what do you want them to do next?

Now that every part of what you wanted to say is down on paper, it may be a lot easier to tie it all together into the style of writing you’re looking for.

Tell someone else

I loved this piece of advice from John Steinbeck because I could immediately see how it would work for me.  If I had someone ask me to tell them why social media for business was important, I would have no problem doing it.  Writing it as an article is an entirely different proposition.

“Many years ago, I met John Steinbeck at a party in Sag Harbor, and told him that I had writer’s block. And he said something which I’ve always remembered, and which works. He said, “Pretend that you’re writing not to your editor or to an audience or to a readership, but to someone close, like your sister, or your mother, or someone that you like.” And at the time I was enamored of Jean Seberg, the actress, and I had to write an article about taking Marianne Moore to a baseball game, and I started it off, “Dear Jean … ,” and wrote this piece with some ease, I must say. And to my astonishment that’s the way it appeared in Harper’s Magazine. “Dear Jean …” Which surprised her, I think, and me, and very likely Marianne Moore.”

— John Steinbeck by way of George Plimpton

Go write something

Next time you’re stuck on a piece of writing, try one of the above tricks or check out some of these resources with other tips.  And if you have a really great way you battle through writer’s block, leave a comment below.

Quick note: I think this is the longest post I’ve written in months, so maybe (just maybe) I broke down some of those writer’s block walls!

More posts on writer’s block:

Do you have any tried and true writer’s-block-busting tricks? Tell us in the comments!

The low-down on anchor text and referencing other people's content

Remember the days when you had to format footnotes and endnotes and a bibliography at school? The thought of it makes me shudder. Writing for the web allows me to reference sources in a much cleaner, user-friendly way - no card catalogue and page-flipping required.

When you’re writing a blog post, linking to supporting content is a must (your own and others), particularly if you want to work at establishing your expertise. Showing that you are an expert doesn’t mean linking exclusively to your own content. In fact, I’ve seen “experts” that do this and won’t link to them. A true expert is open to learning from others and they don’t shy away from showing it.

There are a few things you’ll want to consider when linking to supporting content or reference material for your web audience. While there’s absolutely nothing wrong with using more formal endnotes, footnotes, MLA or APA citations in your content, these methods of referencing material aren’t widely used on the Internet.

Thoughts flow seemlessly with good anchor text

Image Source: stock.xchngAnchor text is the text you select to link to within a post. The anchor part refers to coding a link in HTML because the HTML tag for creating links - <a></a> - are called anchor tags. 

In this article on anchor text, Moz writes:

Link relevancy is determined by both the content of the source page and the content of the anchor text. It is a natural phenomenon that occurs when people link out to other content on the web.

The text you select for your anchor matters:

Natural anchor text is not stuffed with keywords, but is instead useful for the reader while accurately describing what the text links to.

If you want a full tutorial without some of the more complex SEO principles, you might find this anchor text tutorial useful. Or just keep reading blogs and take note of how links are set up and what text the writer uses. It’s not hard to get a feel for what anchor text makes sense.

How to create links in your text

Different platforms have different interfaces, but this list of tutorials for some of the more common website platforms should give you a good idea of how to create a link even if your platform isn’t listed here.

If you’re really struggling, do a Google search for “how to add a hyperlink to <insert your platform name>”.

Or if you’re really adventurous, here’s the code (please note: all links past this point are fake):

It’s easy to add links manually to <a href=”http://www.website-you-want-to-link-to.com/really-cool-article-you-dont-want-to-miss.html”>the text you want to link to</a>.

Don’t you think this:

It’s easy to add links manually to the text you want to link to.

Looks better than this:

http://www.website-you-want-to-link-to.com/really-cool-article-you-dont-want-to-miss.html

Just make sure your code (all the bits inside of the <>) is all lowercase.

Do you think this will help you choose more strategically when you need to link to other articles on the Internet? 

Being successful as a woman in business

Today is International Women’s Day. A day to appreciate the women in your life, think about your own life as a woman and remember what has come before us. This post isn’t about social media (though I love how I see conversations everywhere I look on days like this) but about being a woman in business.

Over time and distance, the equal rights of women have progressed. We celebrate the achievements of women while remaining vigilant and tenacious for further sustainable change. There is global momentum for championing women’s equality.

 

I feel very fortunate in my career.  As a woman, if I had been born 50 years earlier (and I don’t even want to think about 100 years ago), I definitely wouldn’t have been able to do what I do and have done.

Instead, the amazing women who came before me paved the way so that in 2013 I don’t ever believe that my gender can hold me back from what I want.

I want to thank them

I want to thank the women who made these things possible:

I can vote. 

I am not deemed my husband’s property.

I can get any kind of job that I want - even in management!

I can command respect as a professional.

I can be an entrepreneur.

So many incredible women have been my role models and helped shape my career.  My mother. The incredible women I’ve worked for (almost all of my managers and directors have been women). Fellow entrepreneurs. The women in my industry I admire (Mari Smith, Gini Ditriech, Amy Porterfield). The women who have believed in my ideas and jumped into all my project ideas with both feet.

Most of all, my business partner.  Karen was my business partner for a long time before we made it official. Together we’re building so many new things we can’t wait to share with you!

We’re not done though. For all the changes that have happened, women still don’t earn what men do and expectations of women’s and men’s roles are still skewed towards men.  We need to keep being aware of the change that still needs to happen while appreciating what already has.

Women can do amazing things!  What women have impacted your life as a career woman?

 

 

 

 

Blogging: 3 tips

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Blogging regularly is a great way to get people to your website (there's no reason to come back if there's no new content!), as well as to establish yourself as an expert in a field and to build community around a common issue. It's also really good for search engine optimization (SEO) and increasing your chances of being found in Google searches.

Here are three tips to help create blog content for your readers that they will find valuable and enjoy.

1) Posts don’t need to be long

People don’t commit to a blog post the way they do to a book or even to a magazine article. There is so much content out there to read that if you can say it in fewer words, do it. I think 300 words is ideal, but Google thinks quality content needs to be at least 500 words long. That means that I aim for 500-600 words but if your blog post is shorter than that, don't worry too much about it, just make sure some of your core content is longer.

2) Break big topics up into multiple posts

You have a topic you can’t POSSIBLY write about in under 500-600 words? Can you make it into multiple blog posts and create a series? I can write about blogging for far more than 500 words, but instead I will share digestible amounts of information more frequently. This means you could turn one post into three and save yourself some blogging time and the chances that your audience will get a lot out of what you had to say probably increased too.

There are some exceptions to this rule - a post that has a lot of valuable how-to information can actually do really well if it's over 1000 words, so play around with both and see what works better for you.

3) Write for your audience

I see this a lot - people blog about their topic as they would to their peers. Are your peers your audience? If they aren’t, are you writing above their heads? Keep your content easy to read for people who don’t know the ins and outs of your industry. Avoid jargon and always try to think about how you can take a few steps back from where you are to make sure nobody feels confused.

Do you think any of your posts could be turned into a series? 

 

No Comment

One of the things most people who start a blog look most forward to are the reactions they will surely get from all the words of wisdom they are set to share with the world.  Unfortunately, most of us will be disappointed.

Comments aren’t that common

We all want lots of comments. Very few people comment.  Less than 1%. That’s really not a lot.

Add to that the fact that many posts don’t leave an opening for discussion/comments. For instance, if someone shared some interesting information and nobody had any questions, would there be a reason to comment? 

Would you comment?

When is the last time you read a blog post, even one you found very interesting, and felt compelled to leave a comment?

On average, what percentage of blogs that you read do you comment on?

Others are no different than you.  If you wouldn’t comment, why would your readers?

Make it easy to comment

I’ve wanted to comment to support someone but “Great post!” is a tired comment and not even worth taking the time to write. 

Entice me. Ask me a question. Ask me to tell you something specific related to the post.  Readers still may not comment, but at least if they WANTED to comment they’d have somewhere to start.

Don’t get discouraged

Just because you aren’t getting comments doesn’t mean people aren’t reading your blog or finding your content interesting.  Make sure you’re tracking your analytics (Google Analytics is one of the easiest ways) and seeing the number of people visiting, where they’re coming from and how long they’re staying is far more important.

Share some comment love

Remember that people love comments, so if you’re reading a post and feel even remotely inclined to share something, do it.  I’ll even challenge you to leave 3 comments today.

Do you have a blog? Leave me the url in the comments and I’ll come and visit (and comment!) – just make sure to give me an idea of what you’d like to hear from me so I don’t end up saying “great post!”