How to find time as an entrepreneur

How to find time as an entrepreneur

If you feel like there is ALWAYS too much to do, trust me when I say – you are not alone.

Almost every business owner I talk to feels like they never slow down. There is ALWAYS so much to do. It’s discouraging to constantly look at a to-do list longer than a city block (those people who only have to-do lists as long as their arms… pfft!). 

It even seems like the all “gurus” are telling you that working harder and more is the only way to reach success. “If you want to sleep and watch TV, I guess you don’t want it badly enough!

This JP Sears spoof video was just what I needed when it comes to this mentality because it points out how silly some of it is. Working long hours, not getting enough sleep, trying to do ten million things at once, trying to be everywhere all of the time…not only is it going to exhaust you, but it’s also not effective.

So, here are a few things for you to think about when you feel like there is ALWAYS too much to do:

  • We’re entrepreneurs – We’re always going to come up with MORE to do. Once you understand that you can’t possibly do all the things that you’ve set out for yourself, and you know that there is always going to be more (if you find space in your schedule, you’ll fill it!) then you will understand that your to-do list isn’t meant to ever be finished. You’re not failing if it’s always long. Cut yourself some slack when it comes to how much “more” there is to do.

  • What is working really well right now? Even more specifically, what is working really well right now that is helping you to achieve your goals?

    Are there certain tactics that help you make more sales? Get more prospects?

    If increased sales is one of your goals, make sure that you’re doing THOSE activities first and don’t worry as much about all the other things you think you “SHOULD” be doing. I often tell my clients to stop focusing so much on social media and to just go out and make personal connections with people – because sometimes it’s about connecting and making relationships with new clients, not just “having a presence.”

    There are always things that you can stop doing or do more effectively. Most of us get so busy just DOING that we don’t stop to make sure we’re doing the right things.

  • What is taking up a lot of your time but not getting results? Make a list. Can you skip it for a day or a week? Can you just stop doing it? What takes you a long time because you hate doing it or you’re not very good at it?

  • Is it time to outsource? If your to-do list is beyond manageable with client work here is another thing to think about: is it time to hire someone to help you with that work?

Having a really long to-do list isn’t failing and nor is feeling like there’s always TOO much to do. On a regular basis take a breath and assess what you’re trying to get done and why. Then prioritize and decide what can wait, what can be deleted off the list and what can be outsourced.

You’ve got this! 

If you want more support in figuring out what the right priorities are for you and your business, one of my coaching programs might be a good fit. Book a consultation so we can figure out which one.

Creating clear marketing goals for action, success and more money!

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Business owners often know what they want in their businesses, but they don’t have clear goals on how to get what they want. They just know they want to be successful. They know they want to make more money. They know they want to do the thing that their business does.

Here’s the thing though: having clear and specific goals makes it easier to do everything else. Having clear goals even creates more time in your business because you’re not spending time on things that won’t move you forward. Clear business goals also help you define clear marketing goals which will ensure your attention and messaging is focused on what will have an impact on your business. And good marketing turns into more leads, which turns into more sales!

WHAT ARE YOUR GOALS?

Spend time thinking about your business goals, specifically about what you're hoping to achieve through your marketing. It's probably (though not necessarily) a given that one of your goals is to make more money, but we want to get more specific than that today. Your goals may include things, such as:

  • Being known as an expert at something

  • Being seen as a resource on a certain topic

  • Expanding your audience geographically or demographically

  • Getting more engagement online and building community

  • Increasing sales in a certain part of your business

  • Getting other people to talk about you to their communities

  • Filling a certain program

  • Increasing sales online instead of in person

Because it always helps to see specific examples, I'll share some of mine and create some fictional examples:

  • Be seen as an expert in explaining social media for small business

  • Be seen as an expert in nutrition and wellness

  • Expand audience beyond the Ottawa-area

  • Expand audience to new moms 

  • Increase sales in one-on-one coaching and speaking (or sign two new clients per month)

  • Create content that is linked to by other bloggers and media outlets

  • Be more findable in search

You can be even more precise and create goals that are channel-specific:

  • Increase Facebook likes by 300 people

  • Establish a presence on YouTube and get 1000 video views

  • Get retweeted and tagged by industry experts on Twitter

  • Get three media hits per month


REALLY UNDERSTAND WHAT YOU'RE TRYING TO ACHIEVE

The more you work to figure out these goals and why you're setting them, the more likely you will work them into your plan efficiently. Take a few minutes and write down an explanation of what you mean by each one and why they're important to you. For example:

  • I really enjoy helping small business owners figure out how to use social media for their business in a one-on-one setting. I get energized and excited when having personalized calls with business owners and hearing them figure out what they could be doing. Their lightbulb moments make my day, and their wins and increased revenue are my wins too. I want to do more of that so I need to make it clear that this is something that I do, like to do and I am good at.

  • I feel that it's time to expand beyond my local market. I like to spend time in Toronto and Boston and want to start by growing my audience in those specific cities. To do that, I need to start to grow an audience in those cities, so there is already a start of a customer base in those cities when I arrive to hold an event or launch a product. I need to figure out where my audience is spending their time (online and off) in those cities so I can create a custom plan.

  • I want to grow my online sales. I know that if I focus more of my attention on driving people to my online store and the products I sell there, I can increase that revenue stream. That may mean decreasing what I make in person while I focus on online or working extra hours to carry me through the gap.

TIME TO DO THE WORK

I challenge you to spend 10 minutes right now coming up with three or four marketing goals for the next six months. Really think about what you like to do, what you want to be doing and why you want to be doing it and give yourself some real explanations on why those are important and meaningful goals for you and your business and your marketing right now. Then leave a comment and share some of those ideas here!


NEED MORE SUPPORT?

I’m running a 6-week program to help you TAKE ACTION.

Join me and a group of entrepreneurs in exactly the same position to create a solid foundation and action plan and then START IMPLEMENTING!

Join by October 1st and you will get a bonus group coaching call before the program starts, as one free month in the Biz Advantage (value $197).

Let’s do this together! :)

How to get more out of your blog content

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One of the most frustrating things about writing a long piece of content is feeling like only a few people saw it and hours of your time writing had almost no impact.

There are a few things to keep in mind when it comes to blog content that will help you feel like it was well worth the time invested. It’s as simple as making sure that nobody (including you!) thinks of your blog post as a “one and done” piece of content.

1)   SEO juice

Quality content on your website will help you rank higher in search engines (otherwise known as search engine optimization or SEO). Even if you just think of SEO as being there to help you rank higher in search - that alone is still not a bad reason to create good content for your website (some businesses get most of their leads through search!).

Every time you create new content, your website is crawled by the search engine bots. So, when you create new blogs posts, make sure you’re using the kinds of words you want to be found for. You should also keep your blog posts to a minimum of 300-500 words for them to be considered quality, and whenever possible, link to other pieces of your content within your site and try to get other people to link to your content from their web sites.

2)   You’re giving people a reason to visit

Without new blog posts, there isn’t much of a reason for people to keep coming back to your website. How many times can you promote your ‘About’ and ‘Sales’ pages and expect people to take the time to come and visit again?

By consistently creating new content that you know is of interest to your audience, you have an opportunity to entice them to return and make them feel like they’re getting value out of what they’re reading.

Once you have posted new content, make sure you tell your audience you created the content. Post it on Facebook, Twitter, Instagram, LinkedIn, and on Pinterest. Also send an email to your mailing list letting them know you created the new content.

If you don’t tell people you created new content, they won’t know to go and look – so, promote, promote, promote!

I once heard you should spend as much time promoting a post as you spend writing it, if not more. Keeping that in mind will help you figure out just how much effort you have to put into getting people to see it for you to feel like it was worth writing.

A few other tips for promoting:

  • Share it multiple times – on Twitter you can share it 5-6 times over 48 hours easily. On Facebook you can share it again 24-48 hours later.

  • If you’re worried about seeming repetitive, use ICYMI. It stands for “In case you missed it” and recognizes you’ve posted it before, but that you know not everyone will have seen it.

This next piece is really critical:

3)   Don’t forget about it.

Once you’ve promoted the content, plan to share it again over time. Not all of your content may be evergreen, but if it is it, plan to share it again in two weeks, six weeks and nine weeks later. You may even want to schedule it to share again in those time frames while you’re posting it the first time. It will save you time and make sure you don’t forget to keep re-sharing it.

4)   Reuse pieces

Don’t think of your blog post as just a blog post. Take pieces of it and do different things with it.

Reuse it as a script for a short video, take quotes out and share as tips on Twitter or create visuals and share on Instagram. 

Creating great content can be time consuming, but if you make that time well worth the investment then you will see results - results that make it easier to keep doing. By making sure the content is being properly promoted and shared on a regular basis, you’re going to see far more results with one piece of content than you did before.

Spend some time thinking about the content you’ve written in the past – how can you apply these things to it now?

Reframing Lazy

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I’m lazy. I’ve been telling people that for years. 

I like to read trashy novels, binge watch Netflix and I like to regularly stay in PJs all day – so, therefore I present you with proof that I am lazy.

Apparently, this proof outweighs any of the proof to the opposite.

  • The employers I’ve had who praised me for doing things really well and getting more done than others.

  • The successful conference I helped create and run for four years.

  • The profitable parenting blog that has been around for eight years.

  • A sold out live event for business owners…

But really, I’m lazy.

I know this because people who’re not lazy work all the time – they hustle until they drop because that’s what people who REALLY want to be successful do. I hear it all around me: If you really want to be a productive person work harder, sleep less, and stop watching TV. How could I think I’m anything other than lazy?

Have you heard it too? “Stop wasting your time on mindless things!”

But here’s something I also know – when I want to be productive and sit down to do it, I am fast. I’m fast but it takes a lot out of me. I can’t do twice as much as someone else just because I can get it done in half the time, because then I’ll burn out!

The only way for me to accept that I like to sit around doing mindless things that I could otherwise be using for PRODUCTIVE things is to own being lazy. Lazy people don’t reach for the stars – they reach for the chips. Yummy, yummy chips!

The more I told myself and others I was lazy, the more I believed it, and maybe even started leaning into it. So, I had to start paying attention to that.

I’m not lazy, I’m just doing things my way.

I’m not lazy, look at all I’ve done and my reward is getting quiet time to do art, relax at the cottage or just watch TV in my PJs all day.

Could I do more sometimes? Maybe. But that doesn’t take away from all the things I HAVE done. Laying around doesn’t mean everything I’ve already done stops counting.

But that’s the story I was constantly telling myself. You’re lazy, you could do so much more, why are you so lazy?

I catalogued what I HAD done almost never.

So, I redefined lazy. 

I’m not lazy. I’m smart to not burn out and push my body and brain harder than they’re meant to go.

I’m not lazy. Look at that event I planned, that training I recorded, or all the people who are more active online this week because of a prompt I gave them.

Redefining lazy means my mindset shifted and I stopped leaning into “lazy” and I started getting MORE done. Removing guilt from the equation means I enjoy my down time more and I use it less as a crutch than I used to.

So, I’m launching even more workshops, programs, and events, landing even more clients… and enjoying a whole lot of zombie shows and shows where people are making things I have no intention of ever trying to make myself.

I reframed lazy – is that something you want to do too? Are there negative stories you’re telling yourself that you can reframe? How can you see the positive in what you currently consider a negative and start drawing in more flow and ease to your life?

Are you visible online?

Do people know who are you? What you're selling in your business? Who you work with? Why they should buy from you? 

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Getting visible online is something a lot of business owners really struggle with, but it's also one of the very best ways to be seen. To be known. To get more clients. To make more money.

When you're visible you can share your experience, your expertise, and give your audience the opportunity to get to know you. This is how you build relationships. You're creating the "know, like and trust" factor, which is how many people choose what to buy and who to buy it from.

Here's the good news. You don’t need to be a social media expert to make social media work for your business - you just need to be visible on it!

The bad news? Visibility is often something business owners have a really hard time with.
You may find yourself shying away from posting online too much or not wanting to share too many photos, personal stories or selfies. 

So, how can you get comfortable and start taking action so that people can see you, your business, and all of the value you have to offer? Be visible. And if that feels hard, get more comfortable with being visible in a safe space designed just for that - my visibility challenge.

I want to support business owners as they talk about their mindset. I want them to be more comfortable posting in a variety of places online, dabble with video and even start thinking about getting media attention.

Let's get you in front of more people so more people have the opportunity to start working with you!

Are you ready to attract your ideal clients? Together let's get more active in the online space, share relevant content, and build relationships with the people in your networks. That is how you stay top of mind, which is what visibility is all about. 

So, sign up for my visibility challenge.  It takes about 5-20 minutes per day (some days less!) over 14 days. We'll start getting comfortable, setting up good visibility tactics and building relationships with each other at the same time.

Let's get visible together! See you over there!