Testimonials are a great way to prove that you aren't the only person who thinks you're good at what you do - people who have worked with you think so too! Social proof is a really important part of proving your credibility and getting testimonials is a great way to do that.
In this week's episode I talk about ways to get testimonials and where you can use them.
How to get testimonials
Customer satisfaction survey - send customers a survey after you've worked with them and at the bottom ask for permission to use comments as testimonials.
Writing comments feels easier than writing testimonials, which people worry about getting "just right."
Offer to write it for them and get their approval - often when you're working with someone they will say things about working with you, what they enjoyed and what really worked. Instead of just saying thank you, ask them if you can use what they just said as a testimonial.
Offer to write it up and send it to them for their approval before you share it online. You just took the hard work out of writing a testimonial for them.
Be specific about what you're looking for - when you leave something too wide open it can make it more difficult for a person. If you tell them to just write whatever they want they have no idea where to start, so they don't start. Make it as easy as possible for people by giving them a context. Tell them what you're hoping they'll talk about and what results you believe it got them. That way not only are you helping them have an easier time with the writing, but you're getting a testimonial that's useful for your purposes.
Where to use testimonials
Now that you have the testimonials you want to make sure that you're highlighting them so that people actually see them and that they were worth the effort getting them.
On your website - make sure you create a testimonials page on your website where you can highlight a lot of the great things people have said about working with you.
On sales pages - make sure to include testimonials on every sales page that you have. By including testimonials that speak to what you are talking about on the page, you are putting social proof right in front of people without making them look for it.
On Facebook, Twitter and LinkedIn - once a week, or at least a couple of times a month, share a testimonial on your social networks. Frame it so that people know what to take from it.
"I love when my clients tell me that my courses are easy to understand, it means I've done my job well" - insert testimonial about someone who felt social media was complicated, but is now easy because it was explained in a way they could understand.
"This client is on fire, she's been surpassing every sales goal she's made over the last year" - insert testimonial about how working with me has helped them make more money.
Challenge
I challenge you to go out and get three new testimonials this week and start sharing them. Leave me a comment below so I can check them out!