This week Rebecca Stanisic from A Little Bit of Momsense joins me on the podcast to talk about creating great online content for your community.
Tips for getting started
- It's important to remember that creating content is not all about selling, it's about building relationships.
- Figure out what your voice will sound like and the feelings you want to convey. You're creating expectations for your audience so they not only know what to expect, but they also start wanting that kind of content.
- Know your audience - have a clear picture of who you're talking to. This will help you figure out what kind of content they want so you can find it. It will also help you assess the content that you find.
- Vet all your content - you shouldn't just share without reading and making sure that whatever you're sharing with your community really does fall in line with how you want to be known and what your audience expects.
The 4 Cs
Becky has 4 Cs that you can use when thinking about the content you are sharing with your audience.
Consistency is not only about consistently sharing content on a regular basis, but is also about making sure that your content is consistent with itself. Remain within your audience's expectations by having a clear idea of what you share and consistently delivering that.
Think about who you can build relationships with to help grow your online community. Are there businesses that are a good fit for your audience? Share their content and partner with them to create promotions to add value to your audience and open up opportunities to have them do the same for you.
Not everything needs to be exactly about what you do, but it needs to compliment it. If you are someone who sells children's clothing you can talk about other children's activities, but you wouldn't talk about plumbing. Figure out what makes sense at complimenting content for your audience.
Connect to your reader with emotion, or with their funny bone. Think about how your audience will react and make sure that it will speak to them on a level that will evoke emotion.
A great last tip from Becky, have a look at the last 10 things you've shared on any channel. Do they convey what you want people to know about you as a first impression? This is a great way to measure how you're doing.
Resources and Links
A Little Bit of Momsense (Becky's Blog)