One-Day Social Media Workshop {October 16, 2012}

It’s time to ramp back up now that fall is (nearly) officially here. Wellman Wilson is bringing back its one-day Social Media Workshop on October 16 to help small business owners delve deeper into their social media presence: Twitter, Facebook, and having a strategic plan!

What’s on the Agenda?

In the morning, we’ll focus on learning the two biggest social networks - Facebook and Twitter. Whether you’re a beginner trying to figure out this social media thing or experienced and wanting to jump to the next level.

Intro to Twitter
Learn about the basics of Twitter, including: what it is, the unique language of Twitter, where and how to find people to follow, the art of following strategically and the most pertinent question of all: what to tweet about.


Twitter - what comes next?
Ready for more advanced use of Twitter? You’re tweeting but taking the next steps seem overwhelming. Streamline and organize your use of Twitter by learning about the use of tools like HootSuite and Tweetdeck, how to schedule tweets, how to use lists, and how to host and take advantage of Twitter chats.

Facebook 101
With over 800 million active accounts, Facebook is an ideal location to connect with your audience in a space they are already regularly visiting. In this session we will go over how to set up a business page, what kind of content works best, the importance of engagement, and how to get more people to like your page.


Facebook 201
Take advantage of the power of Facebook to create a more robust marketing campaign for your business, products or services. We’ll talk about the options available to you, including page customization, plugins, extra tabs, applications and creative uses of the platform to increase brand awareness on Facebook. We’ll also touch on EdgeRank and the impact it has on Facebook Pages.

Social Media Strategy
After lunch, we’re going to devote the afternoon to discussion and strategizing. The key to really successful use of social media is to have a plan! Most social media tools are free, but time is not, so you want to use it wisely to achieve the greatest benefit. That’s where the plan comes in. Together we will go through a general template to use to put together your strategy and then we will break into smaller groups, giving you time to brainstorm and to work on your plan.

A few more details

When: October 16, 9am - 4pm

Where: Ottawa Public Library: Elmvale Branch (1910 St Laurent)

Cost: $149 + taxes and administrative fees

If you’d like to sign up for this, visit our Eventbrite page. We look forward to seeing you there and helping you get great results from your social media efforts!