What you need to know about Facebook recommendations

I'm a member of many Facebook groups and something that seems to be happening a lot lately is that people are feeling really frustrated that people they've hired based on suggestions from Facebook groups have turned out to not be good hires at all. 

People are understandably annoyed and want to talk about the bad service they've received. Today I don't want to talk about what to do once you're unhappy, I want to talk about how you need to view online recommendations and what I believe you need to keep in mind when you're looking to hire someone new so that you aren't put in that position on the first place!

Asking for recommendations on social media

One of the reasons I love social media is because it's an amazing place to go and find information from people you know. It's how we recently started getting quotes for a new roof, it's how we found a plumber when our shower started leaking, it's how I find guests for my podcast, and so on and so forth.

Having the ability to go and ask people who you should talk to is AMAZING and takes out a lot of the research that I don't want to do.

But here's the thing - sometimes people just tag (when they put a person's name down and it links to their account or their Facebook page) someone they know who does the thing you're asking about and they have no personal experience with that person. They aren't saying "I've used this person, I had a great experience, here's why!" They're saying "I know a person!! This is who it is!" sometimes they're even saying "I know a person and I really like them - this is who it is!!"

It is your responsibility to then take those recommendations and decide how much more information you need to make a decision.

What do I do with the information I get?

A few years ago there were a lot of people getting really frustrated with the new LinkedIn system of endorsements. They felt that they were meaningless and that people were misusing them. It inspired me to write a blog post about them, to explain why I thought they were great. 

Here is a direct quote from the other blog post and I think, word for word, it applies here as well:

It is important not to think that these are testimonials.  Most of the people who endorse you haven’t even worked with you.  Instead it is a way to know if what you’re putting out into the world is what you want.  

What does that mean? It means that people are saying they know a person does a thing. 

If someone tags me as a business coach but has never worked with me, what they're saying is "Hey, I know Lara Wellman is a business coach!" not "I've worked with Lara and she was great because xyz."

It means I've done a good job at getting my name out there for what I do (yay!)

So when people start tagging names when you ask for a recommendation, don't think those tags are worthless - they're a great place for you to start digging in deeper!

Sometimes people HAVE worked with those people. Sometimes you know based on the volume of tags that someone clearly has a pretty good reputation (or has done a great job at getting their name out there about what they do - that's what you need to make sure you distinguish).

Use the tags to make a list of who to find out more information about. Make sure you then talk to people who have actually worked with those people to get references.

Someone getting lots of tags in a Facebook group is NOT enough information to go on to feel like you did your due diligence. 

The sad truth

The reason this post is being written is because I hear a lot of stories about people who hired someone based on a lot of Facebook tags and then they got really bad service. I get private messages from frustrated clients and friends who have hired people without getting actual references, and it turns out that there are many people out there who have great cheerleaders without the follow through of great work to go with it.

When you're hiring someone new, make sure you know

1) What you want to have delivered.

2) What information will make you feel comfortable about working with the person (is it expertise and knowledge? is it quality? is it meeting timelines? is it customer service?)

3) How much risk you're willing to take (you may decide to hire someone based just on a few name tags and a conversation with them - that's ok too, but know that digging further will give you more assurances.)

Using Facebook to get recommendations is something I'm always going to continue doing, but understanding the difference between a straight tag, even if lots of people tagged a person and an actual story of experience is really important - make sure you take that next step to protect yourself!

Have you ever asked for recommendations on Facebook? How did it go?

How easily can people find you online?

You spend a lot of time online, but do people know where to find you? Connecting the dots between where people can find information about you and where they can connect with you is a key component to successful online marketing.

For example, if you're spending time networking in Facebook Groups - sharing insight, giving advice, asking questions, and building relationships - if people want to take your relationship a step further from those groups, how easily can they do that? 

If someone clicks on your name what will they see in the About section of your Facebook profile? It's important to make sure that you link to somewhere people can find you in your personal About section on your profile. 

How to link your Facebook Profile to your Facebook Business Page

From your Facebook profile's About section go to 'Work and Education' and make sure you're linking to a Facebook Page where people can find out more information about you and change your title to describe what you do i.e., my about section reads Digital Marketing Strategist at Lara Wellman Digital Marketing. Most people have "owner"  or "self-employed," which doesn't explain a lot to a new connection.

You also want to make sure you're connecting to your actual page - make sure it comes up in the dropdown menu and not that you're just typing in the name of your page because that won't work.)

Once someone arrives at your business' Facebook page, do you have a call to action? Make sure you have a cover image that invites people to do something and that you have a link to that action in the description of that image. You should also activate the Facebook call to action (CTA) button so that if someone clicks on it they are directed to another online location where they can learn more about you. For example, my CTA button directs visitors to my Facebook Community, The Biz Studio.

Because I do the majority of my online networking in Facebook Groups, people can click on my name, see that I am a Digital Marketing Strategist, click on my business' name to be directed to my page and see that I have a free online community I'd love for them to join and find the link in the description or click the Sign Up button.

Step by step, people looking to connect with me have a path to take and it's the path *I* want them to take.

You need to make your path clear and easy for people too.

The value of Facebook Groups

People can easily find me networking in Facebook Groups. I love meeting new people through these online communities, as well as engaging and learning from them. I recently chatted with Facebook Group Strategist, Jordana Jaffe, about how networking in Facebook Groups can grow your business. You can find out more about my interview with Jordana Jaffe by clicking here.

Last year 90-95% of Jordana’s clients came from Facebook Groups and she had a six-figure income with 60% profit! Jordana is proof that if you are excited about something and commit to it, success can come from it.

The key to Facebook Groups is to be consistently active and to not spam people with business promotions, but rather offer them friendly advice, resources and partake in casual conversations as they come up. You never know where a conversation will take you!

So, what does your path look like? How can people connect and find you online? Leave a comment and let me know.

Three quick tips to improve your Facebook page

Facebook is one of the most commonly used online marketing tools for business - and rightfully so!

It's also one of the most frustrating.

There are all kinds of things you can do to optimize your Facebook page so that it works for you. Today I'm going to share three really simple tips that will help make your Facebook presence better.

1) About page

How complete is your About page? Make sure that you have filled in as much as you can because Facebook is Google searchable. The more relevant your make your content and the more keywords you use, the better.

The other bonus is that you look professional. The more well rounded, descriptive and easy to find your content is, the more credible and professional you look.

2) Call-to-action

Have you seen the "Call to Action" button that Facebook has made available for pages? It's a great and SUPER simple way to give people the opportunity to engage with you.

To set it up go to your page and click on "Create Call to Action."

Then walk through the simple steps of choosing what you want your button to say and where you want it to go.

And that's it - you're done. I've set mine up as a sign up to my newsletter, but you can send it to any kind of page: a squeeze page, sales page, have them sign up for an appointment or watch a video.

There's also a handy report of how well the call-to-action is performing in your page side bar. Don't expect these numbers to be huge - there's very little information and most people aren't actually coming to your page when they see your content. But considering it takes 2 minutes to set up, there's no good reason not to do it even if it only converts occasionally.

3) Put a call-to-action in your cover image description

Putting a a call-to-action in your cover image description is another call-to-action improvement because that's ultimately what we're trying to achieve with using Facebook for our businesses - to get people to DO something.

When you upload a photo as your cover image on Facebook, don't just leave the description blank. This is an opportunity to ask people to do something. This will be effective if people click on the image to see more, if they see it come through their news feed (especially when you initially change your cover image) and if you put a call-to-action in the image (I don't have one, but it's a great thing to test out) that says, "click here to get a _____" and then leave the extra information in the photo description. Always remember to tell people what they're getting - demonstrate the value to them. 

There you have it. Three really fast and easy ways to improve your Facebook business page.

Have any other easy tips to share? Leave them in the comments!

What are Facebook Tags?

Have you ever seen a person or a business page in a Facebook post that is highlighted and links through to the person or page in question? That's called tagging and this post is all about how to do that, and why you might want to do it.

How do you tag a person or page?

To tag a person or page on Facebook you simply type an @ symbol and then start typing the name of the person or page you want to tag.  You can type the spaces between words and it will continue to search for the right person or page for you to tag.

Once you've selected what you want to tag it will become clickable.

It works exactly the same way to tag a person with a fairly big exception. A person can tag a person, but a page cannot. Why? Facebook wants to prevent the risk of pages spamming people, therefore a page can only tag another page.

Why should you tag?

Now that you know how to tag (it's pretty simple once you know how, right?) the question becomes why SHOULD you tag a page or person?

There are a couple of reasons:

1) To help your audience find something. If you're sharing information about a page or person because you think the people you're sharing that information with will want take action, tagging the page or person in question makes it a lot easier for people to figure out how to get where they're trying to go. 

2) To let someone know you're talking about them. If you tag a person or page they are going to be notified that you did so. This is great if you're sharing information they're going to appreciate you sharing and promotes reciprocity and the building of your relationship.

So there you have it, the basics of tagging on Facebook. Leave a comment and let me know if you found that useful and if you have any questions!

I like it! Yup, I like that too!

I hit "like" a lot when I'm on Facebook. I also make a lot of obvious comments or sometimes ask questions I know the answer to. Why?  

Because I'm all about gaming the algorithm. ;)

How Facebook works

We've talked about this before, but here's a quick recap on how Facebook works. Facebook doesn't show you everything because there is simply TOO MUCH content between all your friends and the pages you like (plus the ads, of course). Instead, Facebook tries to figure out what it is that you want to see and they do that based on:

- Things you have previously liked or commented on. If you liked it before, you're more likely to like it again.

- Things that are popular with lots of people. If lots of people like it, it's probably interesting.

Customize your feed

If you feel like you're always seeing content from the same people and not from others, change things up by going to some posts by people or pages you want to see and liking or commenting.  This post came up in my feed today and clearly the post worked for them. It showed up in my feed as well as in many other people's feeds because so many others liked and commented. As a result, people should continue to see this content again in their feeds for awhile (unless they go back to not liking or commenting).

Post by Knitty.

How can you get more people to see your content?

Always put a call to action into what you're saying to encourage your audience to do something.  If you don't do that they are likely to read what you have to say and not do anything because it won't occur to them.

A few other simple things

- Like your own content as yourself.

- Ask a few of your close friends, dedicated clients, etc. to turn on notifications for your page and hit like and comment on your posts, and offer to do the same for them.

- If someone shares your content, like it and comment and thank them. You should do that because it's nice, but also keeping in mind that the more engagement the post has, the more likely that person's audience is to see it.

Facebook is a busy place with a LOT of content.  It can be hard to stand out in the crowd and you can't expect to get incredible reach without being willing to spend some money on advertising. That being said, simply liking stuff can go a long way.  

Leave a comment and let me know if you find your feed can change based on what you've been liking and comment on.  Then go and like a few new things you'd like to see more of!