I may have a bit of an obsession with YouTube. It's a hobby and I love it, and I can chalk it all up as business research now that I'm writing this blog post!
In the year or so that I've found a lot of the big name YouTubers (those are the ones who make substantial livings off their YouTube fame) time and time again I've seen that most of them are doing a lot of what we advise our clients to do and slowly but surely it has turned into Internet fame.
I'm not promising internet fame here, but let's pull out the important pieces:
Good YouTubers figure out what their audiences want and they provide it. It also needs to be in line with what they want at the same time for it to be successful and for them to want to keep doing it.
Music covers are one my favourite things to watch on YouTube. High quality covers of recent popular songs are gold for a musician making videos (I make no apologies for loving Taylor Swift's new song. I even like the original!).
I could post examples of great YouTube content all day from comedy to musicians to cooking shows, but that would be too distracting so I'll just share one more. I made this meal and it was amazing and now I can't get enough of all the Sorted Food videos.
Most YouTubers have a schedule they stick to. Grace Helbig of It's Grace made a video Monday through Friday for years and has only recently gone down to three videos a week.
Hank and John Green (the vlogbrothers) post a video every Tuesday and Friday.
Fans expect the content and if they go to the channel on those days and there aren't videos they are disappointed.
It's not fast
A lot of these people have had YouTube channels for years. It's take awhile to get to the point where they now make enough money to make YouTube (and all that it's brought them) their career, but slow and steady wins the race.
Opportunities come knocking
While a lot of YouTubers make money on their content alone, they also make money from advertising and from companies, such as Patreon and Subbable that have popped up to help content creators find ways to make money online. For example, Walk off the Earth gets a dollar from me every time they make a new video through Patreon. In addition to this, there are also lots of opportunities that pop up as a result of their internet success, including:
Opportunities to be on Broadway and Tours
TV show deals
Consistent quality content aimed at your audience is what helps grow your reputation online. Whether you're creating content to help business owners learn to use social media or you're just out to entertain, it always come back to quality content.
Leave a comment and let me know if you've seen anyone online slowly grow to huge success with the delivery of consistent valuable content. And also let me know if you have any favourite YouTube channels because I'm always looking to check out more!