devin super tramp

Case study: Devin Super Tramp

There are many out there who are using social media to build their businesses or AS their businesses.  We will be finding interesting content, interviewing people and featuring their stories here regularly.

- Lara

This past weekend my family and I were doing one of the things we often do together - watching YouTube videos. My husband seems to find the best of the newest viral videos and the kids were screaming for the giant swing video.

As soon as I watched it I understood why the kids loved it so much - I did too! Then we started watching more of their videos and all I could think was “THIS is a blog post!”

Devin Graham has turned making cool YouTube videos into a career. He found a winning formula in extreme sports/crazy fun + excellent music and now posts weekly videos that get millions of hits to his YouTube channel. And, it should be noted that YouTube is the second largest search engine on the Web - second only to Google, that is.

By creating this kind of content, he earns (I imagine) considerable amounts from YouTube and has also managed to get sponsorship for some of his videos from companies like Vooray and Blank Snowboards (though how much in product and how much in actual sponsorship dollars I have no idea).

What can we learn from someone like Devin? Although I don’t expect any of us to join the ranks of those who can make a living off making fun videos that millions like to watch, we can learn what it is that people enjoy. For Devin and his audience - an audience the sponsors clearly want to reach - the message is:

1) Fun

2) Energetic

3) Daring

4) Young

Though these words may not work for you - what words WOULD work for your audience?

If you have a company that deals in children’s clothing or toys - can you create a fun video of kids giggling, laughing, playing, looking cute and with fun music?

If you are an interior decorator can you show someone how to make their curtains hang just right in 2 minutes?

If you are a professional organizer can you share the secret to folding fitted sheets step by step?

Think about your audience, what they want, and how video can bring that information to them. Then test the water and try to make some of your own! Until then, check out some more of Devin Graham’s videos - they really are fun for the whole family!

Video is a powerful medium - have you thought about how YOU can use it for your business?