photo sharing

Why Instagram is good for your business

Instagram is a free photo sharing app for android and iOS devices that turns everyone into a photographer. Since it’s inception in 2010, this photo sharing platform has grown by leaps and bounds and now boasts over 90 million users who are posting about 40 million photos a day, generating nearly 8,500 “likes” per second.

Instagram allows users to take a photo, apply photo filters and captions and share it through a variety of social networking services including Twitter, Facebook, Flickr and on Instagram itself. Instagram is sort of like Twitter, except instead of connecting with others using 140 characters or less, you’re connecting through the sharing of photos.


Add Some Personality To Your Business

If you’re wondering why we’re talking about Instagram, thinking that it’s just some fad for the young, you should know that it’s also an effective tool to add to your business’ social media strategy.  If you’ve already established a business presence on other social networks, you can leverage Instagram’s potential by sharing what’s going on in your office across multiple networks. It can help highlight your products and services but it can also help humanize your business by allowing you to share pictures of what’s happening in your office. In addition to sharing images of your new products and services, you can post pictures of your staff parties, office mascots, crazy hat day, employee of the month, whatever.  It’s also a way for you to take your customers with you to trade shows or promotional events so your audience can get a feel for your brand by learning about the events or causes you attend, support or sponsor.

A Picture Is Worth A Thousand Words

By adding captions to your photos before you upload them, you can increase the potential for customer engagement - by asking questions, including calls to action or posting tips online. Whether you have a brick and mortar or online business, you can increase interactions with your audience by beginning the conversation through images and captions. You can even use hashtags to help you organize your photos and to help your Instagram connections to find photos on topics that interest them (like your products).


Take a look at 5 Awesome Examples of Instagram marketing from real brands.

Reward Your Audience

Everyone loves to win and Instagram is the perfect platform to hold contests to promote your business. Asking your customers to share pictures of themselves using or promoting your products in order to win free stuff is a great way to go. Instagram can be an effective and fun way to get Instagram users and other lovers of social media talking about who you are and what you do.

Some say that taking your business online can dehumanize the customer experience. When you’re looking to build trust in what you offer, this can be a bad thing. Instagram lets you put a face, literally, on your business efforts in ways that can be targeted to help build confidence in you and your brand. And that’s always good for business.

Are you using Instagram yet? If you have any questions on how Instagram could help enhance your social media strategy, we’d be happy to help.