Unless you’ve been living under a rock lately, you’ve probably heard of the Internet. In fact, you’ve probably used it to find recipes, read reviews on upcoming movies or to find out whether your favourite restaurant is open or not. It’s pretty safe to say that most of us use the Internet today as our main source of gathering information. Along with Internet use comes social media networks like Facebook, Pinterest, Twitter and Instagram. All of which are great ways of sharing information with our families and friends about what we like and don’t like.
One of the reasons people hesitate when considering using social media for business is because they think that when they open themselves up to comments and critiques from the public, they will face a backlash of negative reviews and criticisms about their business and products. The fact is, however, that the conversation is already happening. Especially if you’re a big company with a recognizable brand.
The reality is that even if you decide not to use social media as a way of promoting your business, you aren’t protecting your brand by staying offline, you’re losing out on being a part of the conversation.
Social media can be a great way to reach out and communicate with your customer base about what they need and how you are doing in meeting those needs. Social media is also a great way to reach out and solve any customer service issues, showing your customers and the world that you are responsive and caring. It’s a way to let your expertise shine through.
Let’s use a high school analogy. In high school, some people talk behind your back but smile to your face. Social media is like that friend in school who always has your back. They’ll tell you what people are saying about you and help you deal with the fall-out, either positive or negative, from the conversations going on about you. Don’t get left out of the Conversation.
If you’re having some difficulties getting your social media conversation going, we’d love to help you take those first steps!