What is it?
Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. ~Pinterest
When you click on a pin it will bring you through to the original place on the web that it was found.
There are different ways to use Pinterest
1) Follow lots of people on Pinterest and then see what they are pining. Repin what you find interesting to your own boards for future reference and to share with your friends.
2) Pin things you see online that you like to your pin boards with an easy to use button you can add to your browser’s tool bar, to go back to for future reference and to share with your friends.
3) Browse through the most recent and most popular pins without following strangers, but to see the neat and fun things they pin. Repin as above.
Why should you care?
I think there are a lot of different reasons to use Pinterest. Most of them are not business related, but sometimes things just need to be for fun don’t they?
I can spend huge chunks of time just browsing through other people’s pins looking at beautiful things. It’s like looking at a magazine put together by your friends… the chances of there being things you like to look at are even higher than in a regular magazine (and it’s easier to save the ideas than to tear out a page from a magazine and shove it somewhere you may or may not ever look in again).
There are all kinds of great cooking and organizing ideas, decorating ideas, ideas for activities with kids of all ages, weddings, etc.
I have run into several community run pinterest boards which I think are phenomenal. It is a great way for a group of people to share a common interest by sharing pins. A couple of examples of such boards are:
Although I wouldn’t necessarily recommend Pinterest as something that should be in your top ten things to do for your business online, if you are already pinning for fun then pinning some of your own content can be useful.
If you have tutorials, images, tips, etc, pin them into a business account for people to hopefully repin. Because Pinterest brings people back to the original site for more information, it could drive more traffic to your site and to your products and services.
Are you in pinterest? Do you use if for business? (If you aren’t and would like an invitation, I can invite 6 people per day. Leave me a comment and I’ll invite you)