social media goals

#46 - Managing your social media while on vacation

How do you manage your social media when you’re on vacation? Blogger and content curator, Rebecca Stanisic, joins me to discuss how you can create a viable social media plan to keep you covered while you are disconnected and away from the office.

rebecca stanisic

Many business owners intend to have a plan for their social media while they are away, but don’t follow through and instead let their social media channels go dark. This is not always ideal.

While vacations are important—disconnecting can be rejuvenating!—it does not have to be detrimental to your business. Think of a vacation as a chance to recharge your batteries, and when you plan ahead it can be stress-free.

So, how can you prevent your social channels from going dark while you're away?

Use a calendar

The first place to start is with a calendar. Have and use an editorial calendar of some sort—it does not have to be day-to-day, but you should still have a calendar you can refer to on a daily basis, even though it may be a calendar that breaks down your content schedule monthly.

Use this calendar to plan out what content you want to post and when you want to post it. When you use and consistently refer to this calendar you get a bigger picture and can see the blocks of time you have devoted to vacation. This will help you plan in advance and work with the goal of meeting deadlines way before your vacation as opposed to last minute. This will reduce stress and allow you to focus.

You need to plan and prepare yourself for the transitional time following a vacation as well—allow time to check email, prepare for meetings, etc. This should all be incorporated into your planning in the weeks (and months) leading up to a vacation.

What this means is that you should prepare and schedule your social media content for before, during and after your vacation to allow for some much needed buffer time.

Schedule Content

While some business owners do not schedule content and prefer to post live, if you know you are going to be unplugged while away then you need to create quality content and schedule it to publish while you are on vacation. 

This could be a timely evergreen piece that relates to the time of year, i.e. if it is over March break, do you have something that relates to this?  The same goes for Christmas and other holidays.

If you are planning on running a special event or sale sometime after you get back from vacation, then you need to think ahead about this as well; and create and schedule content that will build up to this so you are not frantically promoting last minute upon returning from vacation.

Plan your blog posts

If you have a small business blog then you might not need to publish a new blog post on your week away, however if you do need new content or if you owe someone a new post(s) then you need to plan ahead and make sure it is edited and ready to publish while you are away.

When it comes to all online content, the important thing is to be consistent—if your audience expects a blog post or newsletter while you are away then you need to stay consistent. Your content schedule depends on your business as well as your audience.

If you do not want to have your own material publish while you are away, then you can ask guest bloggers to guest post on your blog. Again you will need to plan this in advance and reach out and let them know your expectations, deadlines, etc. 

Let your clients know you will be away

If you regularly take appointments then you need to let your audience know that you will not be taking appointments the week you are away. The sooner you let our audience know, the better. You can do this via your email signature, out of office as well as Facebook messenger and on your website. You do not necessarily have to let your audience know that you are leaving town, just let them know you are unavailable, and if you will or will not be responding to emails.

Get help and set expectations

If you work with a social media manager or virtual assistant then you need to work with them and make sure they are aware of whether or not you are still responding to email or if you are completely off the grid while you are on vacation.

You should also let them know clear deadlines and have clear communication regarding expectations on them while you are away as well as leading up to your vacation.

You should always have someone available to put out your fires while you are away. For example, if you cannot get on your Facebook Page while away, then you should have someone who has the role of Page Admin to access your Page to answer queries, etc. The same applies to your website—have someone who can log in and address any malware issues or other problems.

Logging off and stepping away from your computer is healthy—allow yourself the time to enjoy it! With the proper amount of planning and preparation a week away is not only possible, it can easily become a regular part of your business planning.

How will you get ready for your next time away from your business? Leave a comment and let me know!

#16 Online Marketing Strategies for 2016

It's 2016! I love a fresh new year with all of the possibilities it brings and all of the enthusiasm everyone has for their businesses. 

I'm back after a hiatus and have a lot of great content planned for this year on the podcast. Please leave me a comment if there's anything in particular you would like to see. 

In Episode 16 I share five tips to get your online marketing in order for a prosperous 2016.

Set goals and key messages

What do you want to achieve this year? What do you want people to know about you or your business? 

Are you looking to fill particular programs? Do you want to grow a new branch of your business? Or do you want to make sure people realize that you offer certain services? Write out all those pieces so that you can create content that speak to them. This is what will make the difference between content that is interesting and content that makes you more money.

Create content that supports your goals & key messages

Spend time with your goals and key messages - What can you write about them that supports them? What tidbits can you share? What basic information describes the programs, products or courses you're trying to sell? What topics set you up as an expert and lead to the next step of buying from you? Write a list of content that you can start creating.

Create themes

Spend time theming your months for the next three months. What topics can you talk about that will help you achieve your goals? Break it down and put it on your calendar.

Create daily themes for types of content you can share on social channels. For example, Monday: share tips, Tuesday: links from other experts, Wednesday: something from your website, etc. This will help you come up with types of content faster.


Don't waste your time trying to write something every day. Take an hour and pre-write a lot of social content. Commit a half day to writing blog posts for the month. Once you get a on a roll content starts flowing much faster.

Keep records

Don't just post your content directly online without saving it somewhere. When you come up with great tips, promotional phrases, etc., save them in a Word document so you can easily find them again later. You don't want to have to start from scratch every time you want to post online, and now you won't have to because you've already done the work. By creating files and saving your work you are creating processes that make sharing content regularly easier for you - and that's always the goal!

Resources & Links

Setting social media goals (blog post)

Key messages for your business (blog post)

Social Media Simplified on iTunes

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