It's 2016! I love a fresh new year with all of the possibilities it brings and all of the enthusiasm everyone has for their businesses.
I'm back after a hiatus and have a lot of great content planned for this year on the podcast. Please leave me a comment if there's anything in particular you would like to see.
In Episode 16 I share five tips to get your online marketing in order for a prosperous 2016.
Set goals and key messages
What do you want to achieve this year? What do you want people to know about you or your business?
Are you looking to fill particular programs? Do you want to grow a new branch of your business? Or do you want to make sure people realize that you offer certain services? Write out all those pieces so that you can create content that speak to them. This is what will make the difference between content that is interesting and content that makes you more money.
Create content that supports your goals & key messages
Spend time with your goals and key messages - What can you write about them that supports them? What tidbits can you share? What basic information describes the programs, products or courses you're trying to sell? What topics set you up as an expert and lead to the next step of buying from you? Write a list of content that you can start creating.
Create themes
Spend time theming your months for the next three months. What topics can you talk about that will help you achieve your goals? Break it down and put it on your calendar.
Create daily themes for types of content you can share on social channels. For example, Monday: share tips, Tuesday: links from other experts, Wednesday: something from your website, etc. This will help you come up with types of content faster.
Pre-write
Don't waste your time trying to write something every day. Take an hour and pre-write a lot of social content. Commit a half day to writing blog posts for the month. Once you get a on a roll content starts flowing much faster.
Keep records
Don't just post your content directly online without saving it somewhere. When you come up with great tips, promotional phrases, etc., save them in a Word document so you can easily find them again later. You don't want to have to start from scratch every time you want to post online, and now you won't have to because you've already done the work. By creating files and saving your work you are creating processes that make sharing content regularly easier for you - and that's always the goal!
Resources & Links
Setting social media goals (blog post)
Key messages for your business (blog post)