Over the week we go through a lot of content - news and blog posts, how tos and conceptual posts on the state of the internet. Every Sunday we share some of our favourites with you.
Check out the links and let us know in the comments if you have any questions or if you read any great posts this week!
I’m back and had a great time on my first real family vacation! Karen did a great job making sure you all still got great content to check out while I was gone! :)
Sesame Street is the first non-profit to hit 1 billion views on YouTube. I can’t say I’m surprised - theirs is one of the few channels I subscribe to and watch not only with my kids but on my own on a regular basis. So much fun content! I love how they celebrated the milestone! (Here’s another one of my favourites)
Facebook advertising can be a tricky thing, but also a really good thing. Amy Porterfield is an amazing resource for all things Facebook and I especially find her Facebook ad information very informative. This week she shared 7 tips on Facebook ads.
There are some who believe so strongly in creating evergreen content that they have started to exclude the date from the posts on their website. I’m gonna go with Adam Singer on this and say it’s not a good idea. (Future Buzz)
I couldn’t help but laugh at the title of this one: Is the Harlem Shake Stupid? (Social Fresh) I don’t think the answer to that question is hard. I am so tired of this meme and I don’t want to see it anymore, but Jason Keath makes some really interesting points that businesses can use going forward.
It was a week of big changes. In the case of Google+, the changes are enormous (ReadWrite). But let’s be honest - there really isn’t a huge number of people who care about the changes Google+ made. It’s the changes to Facebook Newsfeed that are the really big news of this week. We’re going to write about the newsfeed announcement this week, but Jon Loomer’s overview will give you a good idea of what’s coming.
Speaking of Facebook - it’s a common practice that people ask for a like or a share. Sometimes, it’s easier to simply design your content to be appropriate for one or the other. This is what is meant by that vague instruction to “be engaging”.
The most obvious number that shows up in Facebook Metrics is reach. Unfortunately, its value is definitely up for debate. Check out what Danny Brown has to say about reach. I think it’s worth considering.
The Media Mesh
What you might have missed this week on the Media Mesh:
App of the Week
This one is web-based, so it’s operating system agnostic. And I think it’s my latest favourite website. It’s called Content Idea Generator and I think it’s brilliant. Even if it doesn’t work precisely, I love that I can come up with ideas faster thanks to the push this nifty little tool gives me.
Leave us a comment and tell us what some of your favourite reads were this week!