What's the stock music of your business?

I listen to a lot of podcasts and one I have listened to a lot lately is the podcast version of Gary Vaynerchuk's show called #AskGaryVee. As I listen to the intro music to his podcast, I can't help but think how well his music represents him.

If you don't know who Gary Vaynerchuk is, he's an entrepreneur who used social media so successfully to grow his wine business that he is now one of the leading experts on the use of social media in the business world. The thing about Gary is that he has a big personality. A HUGE personality. He's got a big ego, which he has no problems owning, he swears a lot and he disagrees with people a lot. So, as I was listening to the music that intros his show I noticed just how fitting it was for him: edgy and a bit aggressive. Take a listen here - the music starts 9 seconds in:

Here's another video, this time it's Marie Forleo. She's someone who I think of as fashionable, professional, fun and quirky. I think the music fits her, though not as amazingly on point as GaryVee's. Check out her intro music at 9 seconds in:

Here's one last one. Farideh is someone who teaches people about how to create launches for their programs. What's fun about her is that she is also a musician and I imagine recorded the music herself. Her music is the closest to what I picked for myself -  lighthearted and fun. To me it speaks to being approachable and not being so "professional" that you're intimidating. Her music starts 14 seconds in:

Why is figuring out your music important?

There are two reasons I think figuring out the music that best represents you and/or your business is important:

1) Understand how you come across and how you want to come across

Having a clear idea about what you want people to think when they think of you can help you connect with your audience. When I get new photos done I come prepared with a list of words I want people to think when they see them. They include works like approachable, fun, easy to talk to - the same words I would use to pick music.

Spend a few minutes making a list of words you think fit you and how you want people to view you. If you're having a hard time thinking of what those words should be then you might want to think about what theme music you would pick for yourself - it's a different way of coming at the same topic.

2) Video

Video is becoming more and more important and you'll see a lot more content with regards to video over the coming months here on the blog. Video is a great way to connect with your audience and share information in short and fun to watch bites. 

When you do use video, you'll want that theme music to set the tone and feeling to your content. It also adds an extra level of professionalism to your product, which is more and more expected in the online world.

Where do I start?

There are lots of great sites to find stock music. It's often not cheap (though I think the two times I bought music I spent under $10) but spending some time thinking about the music you would use could be a lot of fun. I like ukuleles in mine because they're so happy and fun :). One small tip is to look for a loopable clip so that you can buy something shorter.

Two sites to check out are istock.com and www.stockmusic.net/. There are also options for finding royalty free or indie bands who are happy to let you use their music.

Leave me a comment and let me know what your music would sound like, or even better - link to it!



Pump up the Volume - 2013 style

Geeky unknown guy with a secret radio show run out of his basement…

1990 - drama! police! Pump up the Volume!

2013 - podcast

Since the creation of radio, people have wanted to share their stories and their thoughts with the world.  This is why almost immediately after the creation of radio came the creation of laws governing radio. So then something else new came along - pirate radio.

Pump up the Volume

Pump up the Volume was released in 1990 when I was a teenager. Teenage Lara may have had a bit of a crush on Christian Slater, making this movie more significant in my life than in others. So, in case you don’t know, here’s what the movie was about:

Mark Hunter (Slater), a high school student in a sleepy suburb of Phoenix, Arizona, starts an FM pirate radio station that broadcasts from his bedroom transmitter in the basement of his parents’ house. 

Nobody knows the true identity of “Hard Harry” or “Happy Harry Hard-on,” as Mark refers to himself, until Nora Diniro (Mathis), a fellow student, tracks him down and confronts him the day after a student named Malcolm commits suicide after Harry attempts to reason with him. The radio show becomes increasingly popular and influential after Harry confronts the suicide head-on, exhorting his listeners to do something about their problems instead of surrendering to them through suicide.

Eventually, the radio show causes so much trouble in the community that the FCC is called in to investigate.  Big drama, driving around town with mobile radio show so FCC can’t triangulate him.  Goes to jail for the better good of the world but inspires thousands of kids to start their own radio shows and talking about things people have been afraid to talk about.

The other day as I was doing something else and my mind was wandering; this movie suddenly popped into my head and it dawned on me.  Hard Harry would simply have had a podcast. Roll credits.

We no longer need to break the law and have all kinds of crazy equipment. While far less dramatically cinematic, the beauty of how far we’ve come is that we now all have the power to share our thoughts with the world with nothing more than a computer.

We also have access to the thoughts of all the people who have already started podcasts - and we don’t even need to live within a couple of miles of the person transmitting the show.


When I first envisioned this post in my head I thought the conclusion would be that a Pump up the Volume reboot would be an even bigger snoozer than apparently the first movie was (clearly not everyone was a big Christian Slater fan ;). Now I’m thinking a reboot could be fun.

A rogue podcast, bringing people from around the world together to solve international mysteries and crime until the CIA and Interpol have to get involved.  Then our elusive podcaster needs to rollerblade around Manhattan with his laptop in his bag looking for a telephone booth to hook up to…. no wait, now I’ve switched to Hackers. Again, clearly dating myself for you all :) 

The real conclusion is there are podcasts for everyone and I highly encourage you to listen to some and even contemplate what you could start your own on. There are so many important things people have to share with the world.

Leave a comment and tell me what your favourite podcast is or what you would podcast about!