Business Tools

How to plan for business success

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What do you need to plan for business success? Is it with a notebook and pen? An online course? A business coach? Recently, while getting ready for one of my workshops, I started thinking about everything needed to plan for business success. Here is what I came up with:

  1. Know where you want to go

    Without a bit of a roadmap it can be easy to get distracted, start a million different things, and consequently not follow through and finish any of them. Instead, you will feel frustrated that things aren't moving forward. A plan really helps, and trust me, as a person who isn't big on planning, it took me a lot to come around to that.

  2. Stop thinking you need to know it all

    You want to have a plan, but you don't have to plan everything forever. You can start with the next month if that's easiest! You can plan to keep things flexible enough to keep them interesting. You can make money without doing ALL THE THINGS you've heard will make more money. This is especially important for you over-planners out there. Some people keep jumping in with no idea what they're doing and others never jump in because they still aren't "ready." You don't need to have everything figured out to start moving forward.

  3. Know how much money you want to make

    You may not be able to make it from the start but you need to know what kind of money is going to make sure you feel good about running this business. And also understand that running a business means YOU have to save for taxes and you have expenses that people who work for others don't. If you want to make $5000 you need to earn more than $5000 so make sure you know your numbers.

    Knowing these numbers will help you figure out what you're going to sell and how you're going to sell it too. They all tie together!

  4. Do more of the things that feel good and that work well

    So many of us fight the stuff that's easy. So many of us feel guilty making money doing things that we enjoy, because "work is supposed to be hard." That is not true and I'll keep reminding you of that until I'm blue in the face.

    You're going to do the stuff you love with more heart. You're not going to procrastinate as much if you're selling things you love to do instead of things you know you can do but really wish you didn't have to do. Look for the things that light you up and look for the things that flow to you with ease and do more of those.

Take some time and think about how all of these play into your business. If you want ideas on how I can support you with any of them, let’s chat! I have a bunch of things coming up this summer that might be JUST the right fit.

How to find time as an entrepreneur

How to find time as an entrepreneur

If you feel like there is ALWAYS too much to do, trust me when I say – you are not alone.

Almost every business owner I talk to feels like they never slow down. There is ALWAYS so much to do. It’s discouraging to constantly look at a to-do list longer than a city block (those people who only have to-do lists as long as their arms… pfft!). 

It even seems like the all “gurus” are telling you that working harder and more is the only way to reach success. “If you want to sleep and watch TV, I guess you don’t want it badly enough!

This JP Sears spoof video was just what I needed when it comes to this mentality because it points out how silly some of it is. Working long hours, not getting enough sleep, trying to do ten million things at once, trying to be everywhere all of the time…not only is it going to exhaust you, but it’s also not effective.

So, here are a few things for you to think about when you feel like there is ALWAYS too much to do:

  • We’re entrepreneurs – We’re always going to come up with MORE to do. Once you understand that you can’t possibly do all the things that you’ve set out for yourself, and you know that there is always going to be more (if you find space in your schedule, you’ll fill it!) then you will understand that your to-do list isn’t meant to ever be finished. You’re not failing if it’s always long. Cut yourself some slack when it comes to how much “more” there is to do.

  • What is working really well right now? Even more specifically, what is working really well right now that is helping you to achieve your goals?

    Are there certain tactics that help you make more sales? Get more prospects?

    If increased sales is one of your goals, make sure that you’re doing THOSE activities first and don’t worry as much about all the other things you think you “SHOULD” be doing. I often tell my clients to stop focusing so much on social media and to just go out and make personal connections with people – because sometimes it’s about connecting and making relationships with new clients, not just “having a presence.”

    There are always things that you can stop doing or do more effectively. Most of us get so busy just DOING that we don’t stop to make sure we’re doing the right things.

  • What is taking up a lot of your time but not getting results? Make a list. Can you skip it for a day or a week? Can you just stop doing it? What takes you a long time because you hate doing it or you’re not very good at it?

  • Is it time to outsource? If your to-do list is beyond manageable with client work here is another thing to think about: is it time to hire someone to help you with that work?

Having a really long to-do list isn’t failing and nor is feeling like there’s always TOO much to do. On a regular basis take a breath and assess what you’re trying to get done and why. Then prioritize and decide what can wait, what can be deleted off the list and what can be outsourced.

You’ve got this! 

If you want more support in figuring out what the right priorities are for you and your business, one of my coaching programs might be a good fit. Book a consultation so we can figure out which one.

Are you visible online?

Do people know who are you? What you're selling in your business? Who you work with? Why they should buy from you? 

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Getting visible online is something a lot of business owners really struggle with, but it's also one of the very best ways to be seen. To be known. To get more clients. To make more money.

When you're visible you can share your experience, your expertise, and give your audience the opportunity to get to know you. This is how you build relationships. You're creating the "know, like and trust" factor, which is how many people choose what to buy and who to buy it from.

Here's the good news. You don’t need to be a social media expert to make social media work for your business - you just need to be visible on it!

The bad news? Visibility is often something business owners have a really hard time with.
You may find yourself shying away from posting online too much or not wanting to share too many photos, personal stories or selfies. 

So, how can you get comfortable and start taking action so that people can see you, your business, and all of the value you have to offer? Be visible. And if that feels hard, get more comfortable with being visible in a safe space designed just for that - my visibility challenge.

I want to support business owners as they talk about their mindset. I want them to be more comfortable posting in a variety of places online, dabble with video and even start thinking about getting media attention.

Let's get you in front of more people so more people have the opportunity to start working with you!

Are you ready to attract your ideal clients? Together let's get more active in the online space, share relevant content, and build relationships with the people in your networks. That is how you stay top of mind, which is what visibility is all about. 

So, sign up for my visibility challenge.  It takes about 5-20 minutes per day (some days less!) over 14 days. We'll start getting comfortable, setting up good visibility tactics and building relationships with each other at the same time.

Let's get visible together! See you over there!

Sometimes it's the little things

I was away in Windsor, Ontario enjoying some peace and quiet when I recorded the following video. I often talk to clients about the importance of taking the time to sit, to reflect, to think, to be, and to journal.

These simple things can help you figure out what you really like to do, what's important to you, and what motivates you. This is important to the health of your business because when you're not paying attention to your feelings then you're not taking care of yourself, which in turn makes it hard for you to take care of your business.

Sometimes it's the little things that you do that can make the biggest difference. This could mean taking a few minutes to journal everyday! If you're looking for motivation on what to journal try using prompts i.e., use the prompt, "The thing I love about my business is..." or "If I didn't have to work today, I would love to..." or "I'm scared that I might..."

Take some time to think about the little things in your life and your business. Let the thoughts flow and see if anything interesting comes out of this time well spent. Don't be afraid of what might come up. Let your stream of consciousness flow. You need to think about these things and write about these things in order to move forward in your business.

And if you want some help and guidance in figuring it out, book a call with me and we can figure out if I'm the right person to support you forward on your entrepreneurial journey!

 

3 business lessons from my trip to Antelope Canyon

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This winter I visited Antelope Canyon, Arizona. I’d never even heard of it before we were brought there as part of a tour of the Grand Canyon, but now everyone needs to know about it.

It is one of the most beautiful places I’ve ever seen. My husband, Eric, and I went into this underground cave that you can only visit if you take one of the tours run by the Navajo as it is part of a Navaho Tribal Park.

But that’s not really what this story is about… even though I would love to show you the hundreds of photos that I took there. :)

As we were driving out of the dirt parking lot in our little tour van, one of the van wheels slid into a sandier patch and started to sink. Our tour guide clearly hadn’t driven in anything that you might get stuck in before and so gunned the gas pedal, which spun the wheel and sunk us in further. We were stuck.

Having grown up in Canada, I’ve gotten stuck before – not in sand but in snow – so I knew that things needed to be done slowly and knew what to do to try and get out of the situation.

“Maybe try to rock it?” I suggested.

He nodded and got out of the van and started walking across the parking lot.

Confused, I watched him go and as he leaned down to pick up a few small bowling ball sized rocks I realized that a language barrier (his first language wasn’t English) and a lack of context, had him completely misinterpreting what I meant when I said he should "rock it."

Lesson one: Don’t assume people have the same information and context you do when you’re trying to guide them. Be as clear as possible and make sure they really understand what you mean.

Soon everyone in the van was out and a couple driving an RV stopped and started pulling out supplies and, together as a team, people tried to figure out what to do.

Lesson two: People like and want to help. Don’t assume that you’re being a bother when you need more people to get something done.

The problem was, there were now too many cooks in the kitchen, and nobody really acting as a leader, nobody really running the show. Then we heard someone yelling and I saw an older lady, clearly an elder from the Navaho Tribe, walking over as briskly as she could, with a clear purpose in her eyes, and she brought some of the other women of the tribe with her.

She tells everyone to stop, gets one of the tour guides in the van and tells her what she should do to get the van moving properly, and then tells everyone else to just push the van as hard as possible. Within two minutes the van was out of the sand.

Lesson three: Sometimes we just need to go to the voice of experience and let someone be the clear leader so things get done and move forward.

Soon we were in the van heading back to Las Vegas, and I couldn’t help but think my last experience in the Grand Canyon was a great lesson that I needed to really take note of (and share with you!).

Here’s what I hope you takeaway from this:

·      Definitely add Antelope Canyon to your “bucket list.”
·      Always make sure you’re being clear and people understand what you actually mean when you’re helping them.
·      Know that people want to help you, don’t try to do everything alone (if you’re not in the Biz Studio Community - join us! There are LOTS of people there who want to help)!·      Sometimes you need help from a confident leader with experience.