You know how some people talk about sneaking vegetables into their family's food?
"I can't get my kids to eat the right healthy stuff so I hide it! Pureed vegetables in their meat foods; they never knew it was there! I'm am sneakily keeping them healthy even though they don't care about healthy. BWAHAHA!"
I want you to think about how you can sneak vegetables into your audience.
Ok, so here it is:
What we want and what we need are not always the same things.
What experts know we need and what we think we need are not always the same things.
That means that while we want to talk to everyone about the things we KNOW they need… they might not be thinking we're talking to them because they think they need something else. And that's why we need to talk about the "something else" and hide a bit of the stuff we know they actually need inside of it.
What your audience thinks they need to know
Let's use some examples.
Maybe you know that what people need in order to have more energy and feel better is to move and exercise more. You know that once they do that they're going to start feeling better all around, which is going to have a snowball effect on their lives.
Meanwhile, they're thinking, "I just wish I didn't look dumpy in every piece of clothing I put on."
What your audience really needs to know
You may know the problem isn't that they, "need to lose more weight" but that's all they can focus on right now. So, you need to talk about how to lose weight, and while doing that you need to work in some ideas of what they really need to know and do to be healthy.
Here's another example, you're a business owner and your business coach knows that business strategy, planning and working on your mindset is really going to help you move forward in your business. But you really just want to know how to market yourself better so you can get more clients and learn how to screen share during a Facebook Live. If that business coach pays attention and talks about marketing and gets your attention with some how-tos and simple strategies to get more visible, they can weave in the importance of business planning and mindset as part of THAT content.
You're not being dishonest
This is NOT being dishonest. It's giving people what they want, and learning that the best way to get the right messages to the people who need it isn't to yell louder and louder until people understand what they're saying, it's to get their attention with what they want and educate them while they're learning about that thing.
I don't know about you, but I know some people would never CONSIDER eating a mostly veggie based meal, but give them a good meat lasagna and they're excited and ready to eat. And if it was GOOD and REAL lasagna that had some healthy vegetables in it (no bait and switch here!), everyone gets what they needed and wanted.
How will you sneak "vegetables" to your audience?
So, how can you sneak vegetables into the things your audience really want? Thinks about the people you talk to on a regular basis... what are they asking you about? Are they often asking you for things that don't seem like the right place to start? Can you start there anyways?
Leave a comment telling me how you can apply this to your business or if you aren't sure how - come over to my Facebook group and ask and we'll brainstorm it out together!
Want more content and tips like this, with all kinds of vegetables hidden into the meat sauce? Join my free Facebook Group!
And if you want a bit more on HOW to provide value to your audience and figure out what they want, check out this blog post: http://thebiz.studio/blog/are-you-providing-value.