Do you know who your audience is? Have you ever sat down and thought about who it is you’re trying to reach with your business?
Who is your audience?
For social media (like any other communications and marketing initiatives) knowing who your audience is and understanding them sets the tone for all your messaging.
What do you know about your audience?
Once you know who your audience is, you need to figure out what makes them tick:
- What do they like?
- What do they want?
- What do they need?
- How can you help?
“Social Media Simplified” is our tag line. A lot of our audience wants help understanding what they feel is complicated and, at times, overwhelming. They want simple, concise information. They don’t want to feel silly for not understanding when they come to us.
How do you say it?
Speak their language and at a level they feel comfortable with. Don’t talk down to or confuse them by talking over their heads.
For us it’s avoiding jargon or information that is overly complicated when it’s not necessary knowledge.
Example: Personal chef
Let’s go through it again with the example of two personal chefs with two different audiences.
The first specializes in catering special events, making delicious and complicated meals, and bringing haute cuisine right to your home. The second makes home-cooked meals for your convenience.
The audience for the first is high income professionals who want to live an exquisite life. They want to feel they are getting the best and they are willing to pay for it.
The audience for the second are busy professionals who are willing to pay for the convinience of not having to cook themselves.
The messaging to those two audiences would be very very different and for the most part, not interchangeable. The first would be all about having the best, treating yourself to what you deserve and bringing a 5-star restaurant right to your home. The second would be all about convenience, making life easier, and giving you more time and energy for the things that are important to you.
Same job title; completely different messaging based on audience.
Knowing who your audience is (and pick your IDEAL audience instead of saying “anyone who will give me money”) makes all the difference in the way you communicate.
Have you taken the time to figure it out? Who is your audience? Leave a comment and tell us who your audiences are and how you’ve gone about creating content for them - we’d love to hear!