business blogging

Is what I’m doing online worth the time I’m investing?

build a successful online presence

Creating a successful online presence requires a lot of work and a lot of content. It can be overwhelming and figuring out if what you’re doing is actually working can be really hard. 

In my experience, people's unrealistic expectations are the main cause of discouragement when it comes to their social media use. People get upset that more people aren’t opening their newsletters, that more people aren’t commenting on their Facebook updates or that more people aren’t viewing their blog posts. But here’s the thing... success doesn’t need to come in thousands of page views or dozens of comments, and it definitely isn’t instantaneous.

The slow build of consistency

Social media and online marketing rarely result in immediate sales and even more rarely does a post go viral. You need to think of social media as an opportunity to prove your expertise and your credibility, and building those things take time. 

We have a really valuable client who followed our content and read our weekly newsletters for two years before signing on with us. That may not be the ideal or the norm, but it shows that consistently sharing content and providing value kept us top of mind until they were ready to work with us.  

Think of the content that you're putting online as a way to build your reputation, make it easier to find you online, as well as giving your audience opportunities to work with you through clear calls to action and demonstrations of what you do and how you can help them. 

Quality over quantity

I know “quality over quantity” is one of those things that you hear constantly and is everywhere nowadays, but it’s true. You can have a small email list and only a few hundred likes on Facebook, but if those people are people who really want to know what it is that you’re doing and selling, they can convert just as well as someone who has tens of thousands of disinterested people on their lists.

Did you know that the average open rate for marketing emails is only 15-25%?

Are you wondering if you’re getting a decent amount of traffic on your web site? Like this article says, the key isn’t so much what your number is, but how well you’re doing by benchmarking against yourself.  Are your numbers steadily increasing? Are they decreasing? What seems to work well? Do more of that. 

Have a plan

Knowing why you're doing what you're doing and how to do it well is key to success in online marketing. It's why we are always 'harping' about having a plan and why we try to offer you all kinds of ways to learn how to use the tools well to increase your opportunity for success.

Want to learn more about blogging? Join us next week on Thursday, April 2nd at 1 p.m. EST for a free webinar all about blogging. During this free webinar, we will give you valuable tips to get you started right, so that the time you spend online IS well worth it. Reserve your spot by clicking HERE.


Learn to blog in 5 weeks with our new online course!

There are so many great reasons to have a blog: 

  • To showcase your expertise.
  • To give people a reason to come to your website (your home base on the web).
  • To help with search engine optimization (SEO) so that you'll come up in search.

The problem, of course, isn't that people don't know the value of having a blog, it's that they don't know how to start a blog, they don't know what to talk about, they don't know how to optimize their content, or they don't feel they can handle the maintenance of a blog. These are all really valid concerns, but we don't want to let them stop you.

Simple Start - Blogging

One of our goals at Wellman Wilson is to create tools to help you feel comfortable with online marketing. We started with a course that helps with Facebook and Twitter, last Fall we introduced a course on newsletters and now we're thrilled to be starting a course on blogging!

The goal of our blogging course is to walk you through the steps of setting up a blog from the very beginning. Does this mean that if you already have a blog this course isn't for you? Definitely not, it may just mean that some of the very first lessons have some refresher material for you - which never hurts!

What you'll learn

Week 1 - Foundations

Choosing to blog - why? how?
Identifying audience, goals
Crafting key messages

Week 2 - Content Basics

Creating a theme (subject) for your blog
Picking blog topics
Telling stories

Week 3 - Enhancing Content

Mixing up content - types of blog posts/media
Creating content
Using images to enhance blog posts

Week 4 - Planning

Setting up a plan
Using a content/editorial calendar
Establishing a regular publishing schedule

Week 5 - Optimize for Success

Optimizing your content for sharing
Learning the basics of SEO (search engine optimization)
Measuring success

How does it work?

The lessons are emailed based and will be delivered to your inbox over 5 weeks. Each week you'll cover a series of topics and be given homework and assignments to move you forward through the lessons.

You will be added to a closed Facebook Group where you will get the support of other people also taking the course and where you can ask questions that we will answer. 

You can also take advantage of our PLUS program which will give you access to one of us for three 30-minute calls.

How much does it cost?

As with our other programs we like to offer a great rate the first time a course is offered. If you enrol when the blogging course launches April 9th the cost is only $49 (it will be $99 when it runs again)!

For more information, including how to register visit:

We look forward to seeing you in the course!

Buzz, Brilliance and Blogging: Week ending June 23

Every week I compile a list of the noteworthy social media news (Buzz), balanced with valuable commentary (Brilliance) and some good advice about Blogging as well. The links that follow are to sites and blogs that I read on a regular basis - consider them recommended reading for you too. Or you can just come back here each week for a taste of what stuck out to me.



Facebook started rolling out editable comments this week. But be careful: Edited comments will be marked as such and previous versions will be viewable. Other changes that have come out this week include the option to opt-out of notifications in the drop-down menu - a handy, quick way to customize your Facebook experience. In a move toward more stalkerish data delivery, Facebook is going to tell you how many of your friends have logged in recently and the last time you posted. I like the new hovercards that started showing up this week. They include your cover photo and avatar, as well as a bit of info about you. 

Facebook’s editable comments have sparked debate about the need for similar functionality on Twitter. I think the two are different networks - let’s leave Twitter alone. Mistakes happen. We don’t have to revise everything to perfection. If you’re on Twitter and want to read the feed of a verified account, you can now filter all of the @replies out. This would be a useful update for them to roll out globally. 

You might have been a bit frustrated Thursday with Twitter being down. I know I was since I needed to access some information for a client. They have offered a pretty comprehensive explanation here

It’s always confused me that I couldn’t post to Google+ anywhere but on the page with my feed. Now that I’m used to that, they’ve changed it so that you can post from your profile - kinda like that other big social network.

How much do you care about your Klout? If last October’s change to the algorithm bothered you, please brace yourself for another change. Or, perhaps, change your perspective on the importance of Klout.


Read this and think about what’s currently driving your content strategy. Do you need to make adjustments?

There are no less than a bazillion posts outlining pet peeves or don’ts in social media, but they crop up because people still do these things. I happen to agree with this list. 

Looking for a solid list of reasons for entering content marketing? BloggingPro has you covered.


Blogging for business is incredibly valuable - especially if you know how to blog competitively

Do you struggle with knowing what to write about or finding resources to feed you inspiration? There’s no end to the sources, but you should set yourself up so they come to you regularly.

One of the most oft-debated topics in blogging is comment management. Gini Dietrich started the discussion this week with comparisons of her own style with several others. One of those who came up in her post was Mitch Joel and he decided to weigh in with his thoughts on blog comments.

What is your preferred method of blog comment management?