Social media means being social?

As business owners, you probably know there is a ton of value that can be gained by going to networking events. Going to your local chamber of commerce meetings, joining a small, but consistent weekly networking group, or going to conferences lets you meet all kinds of new people and learn new things.

Social media is meant to be social (shocking, I know!) and to REALLY get the most value out of it you need to have conversations, you need to share information, and you need to get beyond your own channels. You need to do what you do at in-person networking events, online.

Join groups

Join some groups that have your target audience in them. There are groups of every type and size on Facebook, LinkedIn, and Google+.  Where is your audience spending their time? Are they in groups talking about local issues; are they in groups talking about certain industries?  Join some groups and be a helpful resource, be friendly, and then share interesting information from people in the groups with your audience.

Comment on what other people are saying

People love comments. I love comments (feel free to leave one here to make my day:-) ), and I bet you probably like getting comments too. Leaving comments on blog posts and social media updates from businesses run by your target audience or that your audience would follow, or by your target audience on their personal channels or responding to something someone said on Twitter is a great way to build relationships. The more you talk to someone, respond to things they say, and are friendly, the more they’ll pay attention to you and what you’re saying and want to share your message with their audience.

Share other people’s knowledge

People pay attention to those that are helping them spread their message. When you share content created by someone else you are doing two things at once. You’re sharing valuable content with your audience that you didn’t have to create (yay!) and you’re creating opportunity to be noticed by the person whose content you’re sharing (unless the content is from a really big site, then it may not be AS noticed). Share articles and posts (making sure to tag the original author) on all the different channels and see if the person who’s content you’re sharing doesn’t start noticing you more.

A free resource for you

If you’re wondering how to keep it all straight in your head, check out our newest free resource: our Daily Social Media Checklist. It will help keep you on track with what you should be doing on your own channels, as well as breaking out and spending time outside your own Facebook page and blog.

Tips for making your blog posts shareable

I wrote a blog post awhile back called the anatomy of a blog post where I outlined what I believe the layout of your blog post should be for ease of reading online. In short: Keep your posts brief and scannable.

Here are a few tips on things you can do to make your blog posts as easy to share as possible:

1) Enable social sharing  

There are many plugins (AddThis, ShareThis, and Shareaholic to name a few)

I’m a big fan of the layout that allows people to share to the most common networks with one click. 


2) Use a photo or video in every post  

This makes the posts more visual on Facebook, Google + and especially on Pinterest.  People won’t share a post on Pinterest if there is no image or video to accompany it. 

What entices you to share a post?

Social SEO and You Part 4 – Video Origination

Please welcome Brandon back for the last installment of his Social SEO and you series (post 1 and post 2  and post 3) - it’s been super information and I’ve learned a lot.  Please leave any questions you might have in the comments, I know he’d love to answer them, and follow him on Twitter - he’s a great guy!

Brandon is a consultant, business marketing grad, strategist, house music junkie, avid reader, speaker, and coffee fiend. He likes to make and break stuff, currently working in the Light Apps division at Corel and the CEO of his own start-up Incentify.

You can find him @BrandonWaselnuk

Video tagging is a very complicated space right now. With the advent of Apple’s iPhone 4S and Siri there’s been a lot of conversation around schema tags. (Yea they just like to come up with fun new words) I’m going to do my best to hit the high level topics you’ll actually care about and be able to implement right now. For more details (like the Technical Considerations section) you can download the slide deck or ask me any questions in the comments/email/call/carrier pigeon?

How do videos get more SEO?

Here are some quick and easy ways to make discovering your video a bit more likely:

  • Make tags relevant and use a lot. When it comes to tags it’s always bad news if you use fake tags, in fact it usually makes search engines index you with a ‘nofollow’ meaning; no search. So don’t go saying it’s a Justin Bieber video unless it is k?

  • Try to use consistent tagging across all videos, this helps aggregators. Also; using adjectives in those tags is a good idea

  • Match your titles and descriptions to tags

  • Don’t use natural language in tags (don’t waste space on words like ‘such, and, or, to’)


SEO on YouTube

A huge number of people stick to YouTube, ain’t nothing wrong with that! So here are some tips and tricks when you’re dealing with this huge player in the video space:

  • Use this Keyword Research tool as the first step in finding relevant tags for your video. (Yes, Justin Bieber was searched 13,516,800 times this month)

  • As discussed above, Tags are the only way for search engines (other than special ones like Blinkx) to find your video. Also; consider dropping the URL to your homepage in the description so you can get some backlinks

  • Use the ability to set the thumbnail image of your video, make it something compelling so users want to click your video. A picture is worth… screw it sex sells, just look at Ray William Johnson; his stills are always some celebrity looking scandalous or something

  • Allow comments, haters gonna hate so just let it go

  • Embed your video on your website to help transfer traffic and views

  • Share over social media channels! (Obvious right? Sorry…:) )


Places to host your Video

Amateur Sites to use:

  • YouTube

  • Google Video

  • MySpace Video

  • Yahoo! Video

  • AOL Video

  • DailyMotion

  • MetaCafe

  • Revver

  • Giant cheat sheet here (Please note, though extensive this page was written in 2007 some services may no longer exist, I’ve just never found a better list with links and criteria)

Submission to Video Searching sites:

  • AOL Video

  • Or you can use a Media RSS (MRSS) feed to submit content hosted elsewhere (This Media RSS feed would exist on your webpage, so it would drive traffic back to your website)

  • Blinkx – Use this form to ask for submission to the database

  • Yahoo! – Use this form for submission


It’s been a Pleasure

This brings to a close my guest blog series for the wonderful Lara Wellman. I hope you got some great information and took something useful away rather than just wasted like 3 minutes of your life. I know I had fun writing these articles, I always have more fun carrying on conversations so come see me on twitter, Facebook, LinkedIn or in the comments.

Seo table

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She said /She said : Pinterest

She said She said

Karen from The Media Mesh and I run a monthly series called She said/She said. Once a month we will cover the same topic on the same day from our individual perspectives. Sometimes we’ll probably have similar views, sometimes we  definitely won’t.


We chose this topic because Karen has not been convinced on the merits of Pinterest yet and we can’t always be agreeing in these she said posts now can we? :)

I’ve written about Pinterest before, so for this post I am simply going to delve further into why I think Pinterest is worth spending some time with.  If you haven’t read about Pinterest before, please go read my first post.

I mostly think that Pinterest is fun and a great place to find ideas on everything from food to home organization, and crafts to do with the kids to how to clean the grout in your bathroom. I will also say that I believe the primary audience of pinterest is women looking for these types of topics. Given that, I probably wouldn’t say a high tech firm should rush out and start trying to use Pinterest, but there are definite business uses I can see for the tool and I am listing several for you here.


If you have a membership, or a lot of staff that could share ideas with each other, curating a Pinterest account, or even just encouraging members to use the tool could be an great tool for people to help each other with ideas, tools, guidelines, etc

The types of professions I could see doing something like this:

- Teachers and early childhood educators (or daycare providers)

- Photographers

- Direct sales companies

Inspire people into needing your product

People are constantly looking for inspiration, for cooking, for their homes and for their crafts (to name but a few).

Create a Pinterest account for your business and start curating inspiring ideas for your customers. Some of them could be ideas that you’ve had, from a portfolio or blog, and others can just be things you’ve seen other people do.

A few examples of businesses I could see doing something like this:

- A fabric store

- A paint store

- A professional organizer

- A hair stylist

- A producer of food




If you have a business that requires you to keep people motivated, curating a Pinterest board with motivational quotes and meaningful thoughts could be something your customers put a lot of value into.

A few examples of businesses I could see doing something like this:

- A life of business coach

- Weight loss/Fitness businesses

- Healthy eating businesses


Source: via Mary on Pinterest




A Pinterest board of just your work in certain field would be a way to share what you’ve done with your followers and potentially have them forwarded on.

A few examples of businesses I could see doing something like this:

- Photographers

- Event planners

- Cake decorators

- Graphic designers

- Fashion designers



There are many ways that Pinterest can be used for business (here’s a post about what some companies have been doing) - have you seen any interesting ones?

Now go see what Karen has to say! :)