Business

Small business resources: 2014 planning

We’re already a couple of weeks into January but we’re still working hard on our overall planning for 2014.  Today we’re sharing some resources that we’ve found helpful in planning our year. Leave us a comment and share some of the tools, tips, or tricks that have helped you get on track for a great 2014!

Leonie Dawson

(Affiliate Link)I discovered Leonie Dawson about a year ago. She’s a self proclaimed hippie and I will admit that at first I didn’t really think her content would be for me, but I was wrong.  Last year we bought her business planning document and liked it so much that this year we went on to buy both her business planner and her life planner (affiliate link).

I really like that she helps you close off the previous year and figure out what you learned, what you achieved and sometimes what you need to let go of.  Then she helps you figure out what your goals are for the coming year and how to break them down into achievable pieces.

(Affiliate Link)

Planner Pads

I’m not very organized; I readily admit it. We were told about Planner Pads by Amanda from Little Lotus Yoga and right away I saw how my brain and this planner could work together. :)

The concept is of a funnel.  You list everything you have to do at the top and then funnel it down to the right date and time. If you don’t do it when you funneled it down, it’s still on the list at the top to funnel down elsewhere.

Since I’m also a big fan of writing things out by hand, this planner has worked really well for me - and everyone else we’ve recommended it to has loved it as well. 

Wellman Wilson Consulting

We have a few planning documents we think can help you get 2014 off to a great start as well.

We have a planning document to help you figure out what direction to take your content in this year with purpose, goals and metrics.  We also have an editorial calendar for you to schedule content into ahead of time taking the guess work out of “what do I write today?!”

Are you ready to have an amazing 2014? We are! 

Lean In to what you truly want out of life

I’ve done a lot of reading in 2013, but the book that had the most profound impact on how I think about my past, my present, and my future is Lean In by Sheryl Sandberg. 

I read many reviews of the book when it came out; mostly the negative reviews, in fact. I have a sort of morbid fascination with negative reviews, to be honest. What bothered someone so badly that they took the time to share it? Then I ask if their views sound even remotely rational. One scathing review of Lean In by a former Facebook employee convinced me that I had to read the book. 

Yep. I decided to add the book to my reading list based on the most negative review I read. 

Some of the most common criticisms included:

  1. Comments about Sheryl Sandberg’s socioeconomic status and her inability to relate to women who struggle to support a family.
  2. The belief that Sheryl Sandberg thinks every woman should want to rise to the C-suite. (One that I thought myself before I actually read the book.) 
  3. Affront that women may be contributing to lack of change due to limiting beliefs they’ve internalized from a young age.
  4. Affecting change for women in corporate America will not help women who slog away at minimum wage in entry level or unskilled positions. 
  5. Her watered-down, oversimplified definition of feminism barely scratches the surface of the issues women face.

Having read the book, I have my own views on each of these criticisms:

Every perspective is worth hearing, whether you agree or not

One of the things I love so much about social media is the exposure I have to a huge range of different perspectives. I follow people who have a variety of different lifestyles. I don’t think it’s fair to discount anyone’s perspective simply because they have more money than I do. And even if Sheryl Sandberg can’t relate to someone who has more financial struggles, it doesn’t mean she hasn’t made valid points worth considering. How many times has a financial advice book written by a man been met with criticism that he can’t relate to the average man? What about career advice from men? Are they required to relate to the average man if they are affluent and have been all their life?

Then why is this criticism laid on Sheryl Sandberg and other women like her?

Be comfortable with your choices

Sheryl Sandberg believes that women aren’t adequately represented in the c-suite of Fortune 500 companies. I agree with her. When I watched her TED talk, I thought she was saying women should aspire to more in general. I had a problem with her views in that 15 minute talk, but her book goes into a lot more detail about her perspective. Her passion is clearly supporting women who want to climb the ladder to the c-suite, but she’s also supportive of every other choice women make professionally. My view is that women who don’t aspire to the c-suite need to own their choices and not feel inferior because of them. Doing the work of raising a family is no less important than running a corporation and no one has the right to make any woman (and more and more men) feel that it is.

Limiting beliefs exist, even if you don’t realize it

As I read Lean In, my eyes were opened to how many limiting beliefs I personally hold that have held me back at various points. I had a really strong role model in my mother, but I have still held back on negotiating at times when it was silly not to. I chose not to ask for what I wanted because I was encouraged by people I trusted not to ask: “If you ask, they may withdraw the offer.” I let fear rule my decisions. I know women who have stayed in jobs they hated because they had “secure” work and they wanted to have a family. They didn’t feel like they deserved better when they were already planning to take time off. These examples don’t even touch on the “I don’t have the skills/education/experience to do ______” beliefs. Women minimize their abilities far too much, and often give too much credit to others. We have to identify these beliefs and work on changing them - if not, cultural and structural change on the organizational level will only take us so far. For me, this was the most important message in the book.

Change takes time, but it has to start somewhere

Is it possible to affect change for women at the bottom of the ladder if you’re at the top? I believe it is if the people at the top are trying to make changes for those at the bottom. But if Sheryl Sandberg wants to be an example and speak out for women who are attempting to climb the ladder to the c-suite, it will impact those who are in entry level jobs and minimum wage jobs if that is their aspiration. For those who don’t aspire to senior executive status, they can lean in to what they do want. There’s no reason we should all want the same thing.

Focusing on one aspect of feminism is a smart tactic

Taking action or taking a stand and loudly proclaiming you’re a feminist is one thing. However, the issues that feminism deals with are so complex and numerous that focusing on a particular issue strikes me as more effective. Will Sheryl Sandberg supply all the answers to achieving equality in the c-suite? It’s doubtful. She’s only one person. However, she’s added valuable input to the conversation and introduced ideas (new or not) that many women may not have previously considered. 

Since reading the book, I’ve often had “Lean In moments” when I talk to Lara or clients now because I want so much for our business and my clients’ businesses not to be held back by doubt or limiting beliefs. 

My biggest takeaway from Lean In was the importance of supporting other women. I make a point of telling my friends who stay home with their children how much I respect what they do. I absolutely love working with women business owners to support them in their success. I am honoured to be part of several communities where (mostly) women are helping other women and encouraging them to Lean In to their dreams in so many different ways. It’s a great feeling to be part of so many communities that are supportive and uplifting. 

Have you read Lean In? What did you think?

Small business resources: in-person networking opportunities

One of the biggest opportunities with social media, in my opinion, is building on a relationship you recently formed in person.  For example, you meet two people at a local networking event in the pring and then see them both again at the same networking event in the fall.  

You remember talking to the first person and maybe even think you remember what they do, but you don’t remember their name.  You smile and awkardly tell them it’s nice to see them again and wonder if someone else will walk up so that you can hear this person introduce themselves to that person so you don’t have to admit you can’t remember a thing about them.

The second person tweeted you that very day to tell you it was nice to meet you and then connected with you on LinkedIn within 48 hours.  Since then you’ve chatted about some of the articles he’s shared and he’s asked you a few questions on what you do based on your tweets and LinkedIn activity.  When you see them again, for only the second time ever in person, you feel like you know them well.

Today I’m sharing three ideas for ways you can get out into your local business community to meet other small business owners and potential clients.

Networking clubs

You can join a networking club.  Some require weekly attendance, and some don’t.  These types of clubs give you the opportunity to really get to know a group of business owners so you can build a network for referals.  Each club will never have more than one person in your industry which means you aren’t competing agaisnt a lot of other people doing exactly the same thing as you do.

While these clubs don’t work well for every business owner, there is a lot of opportunity for business owners who can work together (mortgage brokes, insurance, realtors, home inspectors, etc) to find a a real resource, and it can also be great for someone who works in a less common field (like social media) because you can visit other chapters and promote yourself.

A few examples of these types of groups include BNI, SSN and GR Networking (we’re a member of GR).

Special interest networking groups

There are a lot of groups that cater to smaller interests.  You can find women’s groups, tech based groups, community based groups, industry based groups - the options are limitless!

Here are a few ideas to get you started:

Meetup.com has great events just about everywhere.  (We often attend Third Tuesday)

Eventbrite has become a go to place to sell event tickets and is therefore a great resource for finding events to attend.

Women’s networking groups.  Almost every community has them.  We’re a member of a few including the Women in Biz Network and the Women’s Business Network (they’re all called really similar things so good women’s business network and your city and you’ll probably come up with something!)

Your local Chamber of Commerce

Karen and I are both members of two of the Ottawa-area Chambers of Commerce.  I’m a member in Orleans and she’s a member in Kanata. By getting to know other business owners you create relationships that open the doors to not only more customers but more publicity and potential partnerships.  

Right now we’re nominated for a Business Excellence Awards with the Orleans Chamber because of our involvement (and we’d love for you to take a second to vote for us too - we’re in section 14 :)

Where do you like to go for in-person networking?  Leave a comment and let us know!

Small business resources: Marketing blogs

Small business owners have a lot on their plate: from day-to-day operations of their business to the marketing and promotion to administrative duties. The list could go on and on. There are two priorities for every business owner - to increase revenue or decrease costs. The only way to increase revenue is by getting your name out there effectively and efficiently, but not every business owner is an expert marketer. 

However, these expert marketers have blogs that are tailored to the small business owner. The wisdom, insights, and practical advice they provide can absolutely help you grow your business.

Duct Tape Marketing

I started following John Jantsch (Duct Tape Marketing) when I found his Duct Tape Marketing podcast about 7 years ago. One of the things I really enjoy about John’s content is that he has a good mix of marketing wisdom, practical tips, and innovative tools - all tailored to small business. Every now and then he tries out certain tools and his overviews have convinced me to try a few myself. Busy small business owners need content that is quick to read, easy to absorb, and painless to action - you’ll get all three from John consistently. The resource page alone contains enough value to make it worth your time to check out what he’s recommending. Besides, don’t you just love the name!?

The Marketing Spot

The Marketing Spot blog is a recent discovery of mine, but after browsing through some of the content, I quickly realized that I really enjoy Jay Ehrat’s style. In amongst solid advice is a lot of education about marketing principles that can help guide decisions - particularly when the answer may not be clear right away. For business owners that want to dig deeper into the critical role that marketing plays in growing your business, this blog is one you’ll want to follow closely.

SmartBlogs (by SmartBrief)

SmartBlogs is not necessarily specifically focused on small business, but I think a lot of the content is definitely userful for small business owners. There are a variety of topics covered - my personal favourites are social media (of course), leadership and I also like to watch the finance blog. I’m not a huge fan of email newsletters (they’re an awesome tool, but it’s not my preferred method of getting news most of the time), HOWEVER, this is one of a few blogs that I invite into my inbox. The emails are easily skimmed for quick tidbits I want to read further or I move on quickly. You can also subscribe to the feeds via RSS. For small businesses using social media to market their products and services, I think the social media feed is definitely worth subscribing to.

I’ve given a few recommendations here, but I’d love to hear what blogs you like to follow for marketing advice. Tell me in the comments some of the sources you find helpful!

Is giving away your expertise for free a bad idea?

I was having a chat with a client recently who isn’t a social media user. They willingly admitted that they don’t really understand it or how on earth a business can make money by spending time posting to social channels.

We were on the phone, so they couldn’t see my big grin - I knew I could help! No, I wasn’t seeing dollar signs dancing all around. What I saw was an opportunity for this business to achieve greater success and I would get the opportunity to have a small role in that!

In order to give this client some insight on how it could work, I began to throw out scenarios that applied to their business. 

  • You can share tips on how to do _______________. That’s something that individuals can do themselves and they probably don’t even realize or know how.
  • Write up some information on ______________ way of doing _____________. Include some pointers for who such a method would work best and maybe caution against it if there are those it wouldn’t work for.
  • Answer the common questions your clients ask.
  • Write up the reasons you would recommend or not recommend something. 

See what’s happening? There’s enormous value to the audience in these types of content. There is helpful advice, concrete learning, best practices and questions answered. 

Won’t it hurt my business to give away so much information?

That’s highly unlikely. 

I have a personal and extremely amateur interest in photography. I subscribe to a couple of photography blogs like Fstoppers and Digital Photography School and a couple of others. I also know quite a few professional photographers. While some people may follow the pros and gain some insights and then launch their own business, most will not.

If I want professional photos of my family, I will call up one of the many pros that I know and book a session. Partially because I don’t have the eye of a pro, but also because people aren’t really my favourite photography subjects.

Here are a few other examples: 

  • A real estate agent that shares tips for prepping a house for sale isn’t going to lose business, because the real value is in the contacts, knowing the market and being able to market the house in appropriate places - not to mention good advice about pricing.
  • A graphic designer that shares good graphic design principles and samples isn’t going to lose business because let’s face it: most people are terrified of opening up graphic design software.
  • A consultant/coach that shares how to do things they specialize in isn’t going to lose business because the time it takes someone to catch up to their level of knowledge is prohibitive to getting real work done.

This is how expertise works. We hone in on an area, learn as much as we can, work with that knowledge and then we start that cycle all over again. Social media can be a vessel for you to showcase your expertise in practical ways that build trust, awareness, and eventually new clients.

Even if you share how-to content that you offer as a service in your business, that is proof of your abilities. The DIY crowd was going to do it themselves anyway and they can find out how from others in your industry that are sharing on social channels. Your market? The ones you want as customers? They need your help because they don’t have the time and other resources to do it themselves.

Can you name a business(es) that has become successful by sharing its knowledge and expertise?