How to sneak "vegetables" to your audience

You know how some people talk about sneaking vegetables into their family's food?

"I can't get my kids to eat the right healthy stuff so I hide it! Pureed vegetables in their meat foods; they never knew it was there! I'm am sneakily keeping them healthy even though they don't care about healthy. BWAHAHA!"

I want you to think about how you can sneak vegetables into your audience.

WHAT?

Ok, so here it is:

What we want and what we need are not always the same things.

What experts know we need and what we think we need are not always the same things.

That means that while we want to talk to everyone about the things we KNOW they need… they might not be thinking we're talking to them because they think they need something else. And that's why we need to talk about the "something else" and hide a bit of the stuff we know they actually need inside of it.

What your audience thinks they need to know

Let's use some examples.

Maybe you know that what people need in order to have more energy and feel better is to move and exercise more. You know that once they do that they're going to start feeling better all around, which is going to have a snowball effect on their lives.

Meanwhile, they're thinking, "I just wish I didn't look dumpy in every piece of clothing I put on."

What your audience really needs to know

You may know the problem isn't that they, "need to lose more weight" but that's all they can focus on right now. So, you need to talk about how to lose weight, and while doing that you need to work in some ideas of what they really need to know and do to be healthy.

Here's another example, you're a business owner and your business coach knows that business strategy, planning and working on your mindset is really going to help you move forward in your business. But you really just want to know how to market yourself better so you can get more clients and learn how to screen share during a Facebook Live. If that business coach pays attention and talks about marketing and gets your attention with some how-tos and simple strategies to get more visible, they can weave in the importance of business planning and mindset as part of THAT content.

You're not being dishonest

This is NOT being dishonest. It's giving people what they want, and learning that the best way to get the right messages to the people who need it isn't to yell louder and louder until people understand what they're saying, it's to get their attention with what they want and educate them while they're learning about that thing.

I don't know about you, but I know some people would never CONSIDER eating a mostly veggie based meal, but give them a good meat lasagna and they're excited and ready to eat. And if it was GOOD and REAL lasagna that had some healthy vegetables in it (no bait and switch here!), everyone gets what they needed and wanted.

How will you sneak "vegetables" to your audience?

So, how can you sneak vegetables into the things your audience really want? Thinks about the people you talk to on a regular basis... what are they asking you about? Are they often asking you for things that don't seem like the right place to start? Can you start there anyways?

Leave a comment telling me how you can apply this to your business or if you aren't sure how - come over to my Facebook group and ask and we'll brainstorm it out together!

Want more content and tips like this, with all kinds of vegetables hidden into the meat sauce? Join my free Facebook Group!

And if you want a bit more on HOW to provide value to your audience and figure out what they want, check out this blog post: http://thebiz.studio/blog/are-you-providing-value.

Are you providing value?

If you want people to pay attention to you in this very busy, loud and overwhelming world then there is one thing you need to make sure you always do - PROVIDE VALUE. 

People will only make time for things they really WANT, so it's your job to understand your audience enough to have figured out what they want. 

WHO IS YOUR AUDIENCE?

Can you describe your audience? Every audience is different and you need to take the time to really figure out who your audience is. Understanding who makes up that audience, what they like, what they don’t like and what they would like from you is critical in creating the kind of content that can help you build relationships that turn your audience into customers.

Once you’ve figured that out, creating and sharing content that can connect with your audience becomes a lot easier.

WHAT DO THEY VALUE?

Not every audience is looking for the same kind of information. Make sure that everything you share has some kind of connection back to who you are and who your audience is. 

Think about why they followed you in the first place. What would people expect the content to look like coming from your brand? Make sure your content doesn’t go too far off from that.

Things that people value tend to fall into three main categories:

1. You’re teaching them something,
2. You’re entertaining them, or
3. You’re giving them tools and knowledge. 

WHAT DON’T THEY WANT?

Nobody likes to follow a brand that is only trying to sell to them. That’s valuable to the brand, not to the audience. Make sure that you’re giving your audience something they want or can use so that when you do post some sales posts - and you definitely should - they think so highly of you they’re far more inclined to buy.

People don’t want information that has nothing to do with them or that they can’t relate to.

LET’S LOOK AT SOME EXAMPLES

• If your main audience is young women about to get married, interesting articles about retirement doesn’t make sense. 
• If your main audience is men who want to home brew their own beer, then funny cartoons about being a new mom doesn’t make sense.
• If you promised tips and tricks to help them do something better, just sharing things you’re selling isn’t going to convince them of anything other than that you’re pushy and too sales-y.
• If you sell hammers, make sure that you talk about the hammers, and the things you can do with the hammers. 

Where and how do they want to receive information?
 

Where do your people like to hang out? If they're on Instagram, creating podcasts is never going to work well for them. If they're on YouTube, they want video, so you want to make sure you're creating video.

If they love really clean design you're going to be creating different things than if they really like stories. The more you understand what format they like to receive content in, what they want to know, and where they want to receive it, the more likely your content will hit the mark and connect with them.

Spend some time thinking about your content and what you’re giving to your audience that they would value. Then share some examples (good and bad) of what you’ve seen or done that relates to giving an audience value in the comments.

If you'd like help finding ways to share content online so people are ready to pay attention, come and join my free Facebook Group - The Biz Studio Community. There's a free cheat sheet in the files section with templates to use to highlight the benefit and value of your content when you share it (because even more than providing valuable content, you need to also make sure you're telling people what you're sharing and how it's valuable).

When "comparisitis" gets you down

There are days when you see someone posting all their successes online and you think:

“If they can do it, I can do it!”

“Wow, that’s so inspiring - I want to try it too!”

And other days all you think is:

“Where do they find the TIME (the energy/the will) to do any of that?!”

“Ugh, are they just trying to point out all the things I can’t make happen – is THAT the point of their "braggy" post?! To make me feel terrible? BECAUSE IT’S WORKING!!”

Now… I’m sure most of us, when we think about it calmly, know that all of those second set of responses are not about the other person at all, but more about how we’re feeling about ourselves. We’re SO hard on ourselves. We want ALL THE THINGS but don’t know how to make all the things happen and we resent that other people seem to have it all figured out.

It’s really important to remember:

• Nobody has it all together – just because they are having great fitness successes does not mean they're not struggling in other areas of their lives.

In every place that it looks like I have it all together, I very likely have an area I have decided to ignore or have dropped balls on. ;)

• We all have different priorities – someone who is focusing on one area of their business or life in a major way has probably stopped focusing on something else for that period of time, but we don’t take into consideration what OUR priorities are when we feel badly about what other people are doing really well at.
   
• It’s a constant work in progress – we’re always having to adjust and figure out what the best next step is for ourselves. Make sure to check in with yourself and see if you’re still prioritizing the right things, and if not, what needs to happen next?
   
• Don’t try to struggle through everything alone – make sure you have your people:  the ones you can talk to when you feel like you’re not doing a good job, the ones who can remind you of all your recent wins and how awesome you are (because you totally are!).

There are a few people in my social feeds who have been making me have "comparisitis"  lately. Particularly when it comes to health stuff (for you it might be getting more sales, more clients, people engaging with other content when people are not engaging with yours). I’ve had to remind myself that it’s because I WANT to be more active and feel like I’m doing the right things for my body, and my resentment towards them is more frustration at myself for not prioritizing that part of my life. So, I’m upping my health on the priority list for 2018 and re-evaluating how I’m spending my time.

I got an Apple watch and I’m working hard to track my steps and move more often. I’m going to go check out a gym I’ve been meaning to check out for a long time. I’m going to make a snowshoeing date with some fellow entrepreneurs. And I’m going to try my best to remember that it’s amazing that the people I know who are focusing on things I’d like to focus on in my life have worked hard, have struggled, and resenting them isn’t doing me any good. I either need to be OK with NOT focusing on that right now, or make some changes to make it happen for myself, because the only person who can make changes in my life is ME.

*Post brought to you by some whiny self-indulgent freak outs while scrolling through Facebook recently.*

5 things business women need to stop doing ASAP

As a business coach, I spend many hours with entrepreneurs and there are big themes that come up on a regular basis. Today I'm sharing five themes that stop business owners from truly enjoying their businesses and living the life they want to have.

1) Doing things because they can

"Just because you CAN do a thing doesn’t mean you have to do a thing."

What?!

I’ll say it again.

Just because you CAN do a thing doesn’t mean you have to do a thing.

Have you ever taken on a contract or task you really didn't want to do? Something that you were not only perfectly able to do, but that you could probably do really well, but just don’t really like doing?

Why did you take the job if you don’t really like doing it?

Because you’re building a business... and you need to make money... and you want people to be happy with you and… and… and…

Start thinking about what you WANT to do. Make a list and keep it at hand, you need to be doing more of that.

Start thinking about what you don’t actually like doing. Make a list and start saying no to those tasks. The more intentional you are about getting the work you DO WANT, that’s what you’ll start to get. You’ll be happier doing it, and probably make more money doing it because you won’t be wasting your time, procrastinating and being bitter that you’re working on a project that you hate.

2) Doing things because they should

The amount of times people tell me what they should be doing when I ask them what they could be doing to make their business more successful or to make them happier in their life or their business might really surprise you.

We get stuck in our 'shoulds' ... 

We should be eating healthy

We should be out networking

We should be on Twitter

We should be trying to make 6 figures

You CAN do all of those things, but don’t do them because that’s what you SHOULD do, do it because that’s what you want to do. Don't let someone else decide how you should be living your life and running your business.

3) Doing things because that’s what "one does”

What does success look like to you? Have you really thought about it? How much money do you want to earn? Why?

I see business owners all the time who are caught up in the quest for “more.”

More is better. More is success. More money. More business. More sales. More things.

I’m not going to lie, I like more too. :)  What I think is key is to decide what you actually want. What do you want your life to look like and why? What does success actually look like to you?

You can have it look like anything you want--but you need to take the time to decide what you want and not just let your next steps be dictated by what you think other people would do. I have a worksheet to help you do that and you can grab it for free here.

4) Doing things without a baseline measure

Do you suffer from shiny object syndrome? I do. 

I love new ideas, projects and heading in new directions at the drop of the hat. It’s a big reason I’m an entrepreneur--so I can do that!

But not every good idea should be implemented (bummer, right?).

Not every idea makes sense for you. For your family. For what you want in the long run. For what you want your business to look like in the long run.

That life plan I mentioned in point three gives you something to hold up next to your new idea and to help you decide one of three things:

* This fits perfectly. I’m doing it!

* This doesn’t really fit with my life plan and that life plan is actually more important. I choose that plan and will let this idea go for now.

* This doesn’t really fit with the plan, but it’s a REALLY good idea, and I think it’s worth sacrificing some of the things that I thought I wanted to make this happen.

Any of those decisions are great, but if you didn’t have the plan to hold up next to the new idea, you wouldn’t have anything to measure the new idea by to make sure it’s a good fit. Trust me… this is how you end up running a store in a mall, working crazy long hours into the nights and weekends when you meant to be quitting your corporate job to be spending MORE time with your kids. I really wish I'd gone through this exercise back then.

5) Doing things without a destination

Are you doing what you thought you were going to be doing when you started your business? Have you veered left or right at some point and you're not sure how you got to be doing what you’re doing now?

If you are, trust me - you're not alone. So many business owners start a business to do a thing - “graphic design,” “sleep consulting,” “lawyer,” “coach," and don’t think through the plan. They don't know what kind of work they want to be doing, who they want to be doing it with, how they want to deliver their services, what kind of hours they want to be working, etc That’s like saying you know you want to go to the United States from Canada (or vice versa) and not knowing where in the United States you want to go. You can start heading south, but where you end up is a pretty big gamble.

If you pick a specific state or a specific city, you can pick your route - then there's a lot more certainty you'll end up in the right place.

Instead (my car analogy goes on a while here, stay with me) most of the entrepreneurs I talk to are driving down the highway with the pedal to the floor going as fast as they can. When I ask them where they’re going they yell, “I don’t know!” and when I suggest they stop and figure it out they yell “I can’t! There’s nowhere to stop!”

You need to stop the car and pick a destination and a route. It’s going to make it so much easier to know if you’re heading in the right direction if you have a destination. And if 100 miles down the road you decide you want to stop and stay right where you are, or you decide you want to go west instead, you totally can, but at least you’ll know you’re making that decision intentionally and not just letting it happen by accident. 

You may have noticed a theme here - it’s all about thinking about what you want. You CAN be choosy. You CAN be specific. You CAN decide what you want your fate to be.

Not only CAN you, but making all those intentional choices has a magical effect. It has you loving what you do more. And when you love what you’re doing, you attract more of what you want.

The first step is choosing - what do YOU want?