Buzz and Brilliance

Buzz and Brilliance: Week ending January 14

CES might have been going on this week, but the rest of the world still kept journalists hopping on the social news - from SOPA to Google to a place called Boner's BBQ. I bet they never expected to be nationally known. And I'm officially not sharing just five links because the SOPA/Google stories are just too complex to throw just one out there.

Buzz

Source: Stop SOPA Page on Google+

SOPA is the acronym for Stop Online Piracy Act and if you're not aware of it or think you're unaffected because you live outside the U.S., please read this brief overview or this more comprehensive overview (the long one is worth your time) to get up to speed. The U.S. is a world leader and they set precedents for other jurisdictions all the time AND your site may be "based" outside the U.S., but that doesn't mean it's immune from being affected. One interesting development (and I'm surprised it's taken so long to come to light) is that the sponsor of the bill appears to have his own copyright infringement issues. Tim O'Reilly shared his thoughts about SOPA with GigaOM this past week and I think he makes a lot of sense. Yesterday, the news out of the White House gives me hope that this will never see the light of day. Obama disagrees with some key parts of SOPA and PIPA, which leads some to believe he'll veto both if they pass. Following the release of the statement from the White House, Jeff Jarvis asks some pointed questions about where the U.S. Government will let this battle go in the future. This is important for all of us who want a free Internet. That really is what's at stake with should any of these bills pass. It's important enough to some that they're initiating a blackout this Wednesday.

It's hard to say whether Google or SOPA won the race to the top of the news heap this week. The release of "Search, plus Your World" has led to a vocal backlash where some believe this will lead to further anti-trust investigations and few speaking up to support it (including Matt Cutts, of course). Meanwhile, there's been a back and forth tiff between Twitter and Google that resembles something from the schoolyard. Facebook has been fairly "quiet" about the whole business. Mathew Ingram summarizes the entire Google search saga quite eloquently and points out that this war between Google and Twitter is only hurting users. Finally, Danny Sullivan at Search Engine Land did some pretty interesting analysis of real-life search examples if you'd like to see how this is working.

Marketers, PR reps and humans in general gasped in horror at Papa John's and Boner's BBQ for their unbelievably offensive treatment of customers this past week. And in true Gini Dietrich style, she's given them the advice they need to avoid the post-screw-up PR disaster that they've just experienced should future mishaps occur. I just hope more businesses start reading Spin Sucks so they respond appropriately and timely to avoid getting into these tangles in the first place.

Finally, this week Facebook - without much fanfare - rolled out sponsored posts that will appear in your news feed this week. I haven't seen any in my feed yet, but the majority of the pages I "like" are not the kind that would purchase this kind of advertising.

Brilliance

Who out there uses social media and has been followed by (or follows) someone claiming to be a guru, ninja or expert in social media? (I'm raising my hand.) Mitch Joel admits to being fascinated with Social Media and the rise of the social media celebrity. He raised some thought-provoking points this week about the social media Kool-Aid.

"Social business" is a term I've been hearing more and more lately - 2012 is apparently the year of the social business. I'm still making up my mind, but I don't think I particularly care for it. I'm not sure we need to designate everything social if it comes into close contact or touches social media. I'm not sure we need to have a term to reflect the changing culture of business with the rise of social media use. Widely accepted business practices have changed in the past and we didn't necessarily put a name on it. That said, there's a lot of wisdom in Pam Moore's tips for becoming a social business that businesses should heed.

You probably already read it, but it's worth repeating. Seth Godin's post this week on the TED imperative is short, sweet and so very well said. It's the Cole's(Cliff) notes version of Pam's post about social business, but it's really all anyone creating content needs.

Ever since I realized a friend in my teen years had a bit of a jealous streak aimed at a talent I had that they were less proficient with, I've felt strongly that we each have to accept our strengths and weaknesses. Recognizing them makes life easier and allows us to ask for help where we're weak and speak up to help where we're strong. Finding your strengths can be so empowering - here's a few tips on how to do it.

I sometimes struggle to work at home, but most of the time it's really productive. This article helped me see how I could do even better.

This week from The Media Mesh

This past week The Media Mesh started a new series, Social 101, and our first topic was Twitter. I hosted the first twitter chat for #MediaMeshBBC. And the Sixty Second Social this week was about social media shortcuts and trying to emulate high profile people. Coming up this week, I'll be sharing the details of our next Business Book Club assignment, going over the 5 Ws of Twitter and more!

Buzz and Brilliance: Week ending January 7

{EAV:791908013b0aa24e}Welcome to the first Buzz and Brilliance of 2012! Judging by the number of articles in my RSS reader the last few weeks, the world of social media hasn't slowed down one little bit for the holidays. As if anyone thought it would! The buzz this week is pretty mild - nothing earth-shattering going on. I suspect social news is going to take a backseat to the hardware goodies everyone (but me) is going to be drooling over at CES next week.

Before I jump in, I'll just mention that I'm going to strip down the B&B just a tad this year. I'm limiting the amount of time I can write it, so that means I have to pick fewer stories to highlight. I'll pick five of the top stories of the week, though I'll likely include more links to related articles still. I'll pick five articles that are worthy of being called Brilliant as well. This week I have a few bonus New Year's suggestions and some fun to share.

Buzz
This tool is so interesting that I couldn't not include it: If This, Then That (ifttt) is a fantastic-sounding tool to help you automate and organize some of your social activity. I haven't logged in to check it out yet, but it's on my To Do list. I know there's more to it than any of the articles I've read and they had enough that piqued my interest quite easily.

If you ever had any doubts about the power of the Internet and social media, doubt no more. GoDaddy is feeling the wrath from (now) former customers for their formerly supportive stance on SOPA - proposed legislation in the U.S. that will be very bad for the Internet if it passes. GoDaddy's support has led to massive defection of customers transferring their businessto other providers. They saw the light within 24 hours and removed their support, but trust has already been broken.

When I saw this article about Twitter users being labeled anti-social, I wasn't bothered in the least. How many accounts are out there who do nothing but broadcast? (I won't even get into spam-bots.) At the same time, I personally have Twitter accounts that are mostly broadcast accounts, but they are for communities and I tend to interact more from my personal account. So, this may not be a good thing after all.

Have you ever wanted to communicate privately with someone on a Facebook page? It's quite the process. You have to go to the Web site (assuming they have one) or hope that they've included their email contact information on the page. Then you have to go to your email client to send the email. Why isn't there a solution built into the Facebook interface? Well, my guess is that now that Tumblr has fan mail, we'll see Facebook build this kind of functionality into Pages. I just wouldn't want to be the Starbucks page administrator when that happens.

In a story that, honestly, annoys me a little bit a privacy group is urging the FTC to investigate Facebook's Timeline - for privacy violations. This attempt just seems ignorant of the new layout. In fact, there are far better privacy controls now than ever before on Facebook. My wall had two options before - leave content posted or delete it. Now I can change who sees individual posts after they've been posted. (And I do.) Do you want to cleanse your wall before your Timeline goes live? Go for it! I encourage that. Do you want to complain about all that information being accessible? Please don't. It always was - even though it wasn't easy or pretty.

Brilliance
I don't know about you, but occasionally I start to feel overwhelmed with everything there is out there in social media. Partially because I try stuff out - I bring this feeling on myself. But I'm realistic enough to know that I can't do it all if I want to do anything else in life. With hundreds of networks to choose from, social media use can be daunting and intimidating for newcomers. And it's only getting worse. Mitch Joel is calling 2012 "The Year of More".  I see it every week in my RSS reader - more and more and more apps, sites, networks, gadgets to plug in to. He wraps his post by saying more isn't always better and I agree. Sue Murphy has provided some excellent tips for taking control of your social media use and the best advice she gives? "Social media is not about spreading yourself around to as many tools as possible." Fitting social media in to your day doesn't have to be hard if you adopt a social media lifestyle, as Ali Goldfield suggests.

Privacy is a hot topic around here and I have my own views on it. But what about you? The Next Web wants to know if you will care more about privacy in 2012 or less. Personally, I can't see ever caring less about privacy. We should all care a lot. What we should not do is expect anyone other than ourselves to take responsibility for it.

Starting a social media program is a great step for any company, but without firm commitment to do it properly and consistently, it can be difficult to achieve any success. Jen Zingsheim has shared some ways to avoid some of the common pitfalls that can derail a social media program.

New Year's Social Cleanup
The beginning of a new year is a good time to reassess things, whether you make resolutions or not. Take a few minutes this week to review the permissions you've granted on social sites. Are you still using those tools regularly? I'm also going through my 500+ "likes" on Facebook to get rid of inactive pages and any that I've forgotten why I liked them in the first place. It's all about reducing the noise and keeping things clean.

Here are a few other suggestions from Mashable. What other social cleanup are you doing this time of year?

A Little Fun
It doesn't surprise me that people are creating Facebook profiles for pets. The sheer number does surprise me. 14% for dogs alone!? That's a lot. I'm pretty sure that violates Facebook's TOS, too. And if you feel you're missing out on Facebook in the shower, well...here's a solution.

I love that more guys are getting into Pinterest.

As someone who met her husband on ICQ's Random Chat feature (not terribly long after it was introduced), I never thought I'd be surprised at the way people meet online - well, in our connected world, anyway. But the couple who met on Words with Friends did surprise me. How unexpected!

Finally, I'm a little squirrely around needles, but apparently these social media users aren't.

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Recently, inspired by Chris Brogan's practice of identifying three words to define your year, I posted my own three words and a request for my readers to share ideas or requests for content that they would find useful from The Media Mesh.

Buzz and Brilliance: Week ending December 17

The Buzz and Brilliance is typically a very lengthy, link-filled post that takes hours to prepare. This one won't be because it's been a busy couple of weeks and, fortunately, things are winding down for the holidays. This will be the last  B&B before 2012, because I post this on Sundays and the next two are holidays for people to spend with loved ones rather than reading about social media news, not that there will be all that much in the next couple of weeks. I'm also mulling over the future of this series. It's informative and liked by a loyal group, but that group is a small group. So some change will come in the new year.

The biggest story this week and the thing that has everyone buzzing away even now is the full release of Facebook's Timeline. I can't emphasize enough how much I like Timeline. It's a gorgeous representation of data and the best change to profiles that Facebook has ever made. And if you don't want people to see things, it's ridiculously easy to change permission levels even after an item has been posted. Some are warning about privacy concerns, but I have news for you: that data is there anyway, unless you go through and cleanse unwanted posts on your profile regularly. If you are concerned about others accessing (too easily) past data, just take advantage of the 7-day trial to see how it looks and clean up anything you're concerned about. Timeline will only be optional for a short time - for such a major change, Facebook is doing this one right by giving users this time. Eventually we will all be opted in and there will be no going back. I expected backlash with the rollout, but so far the response has been very positive.

It's become tradition at Facebook that individuals are first and businesses come second. Timeline is no exception. Pages aren't getting timeline yet, but it sounds like something along these lines will happen eventually. In the meantime, be careful about putting promotional content in the cover photo of your personal profile, because that's apparently against Facebook's terms and conditions. One nice addition to Pages would be private messages, which Facebook is now testing. Just don't ignore the private messages the way so many brands ignore the public Facebook posts - and if you do that, stop.

*****

That's all for this week's news. A lot of Facebook but not much else other than spillover from last week's stories. I have a few really good topics lined up for the next couple of weeks, including more of the Sixty Second Social series I recently started. Don't forget our first virtual meeting of the Business Book Club coming up on January 3rd when we'll hear from everyone who's been reading Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki!!

Buzz and Brilliance: Week ending December 10

The Buzz


This has been the week of re-design, from Twitter, to StumbleUpon to Facebook - even if Facebook's rollout is only in New Zealand so far. I did see some changes on my own profile, so I don't think it will be too long before we get the new Facebook Timeline too. So far, what I've seen of the new designs is fantastic - that includes all three tools.

In other Facebook news, we've seen changes to events, a countersuit against Timelines.com and they added a subscribe button that is going to compete directly with Twitter's follow button. Subscriptions are finally causing a bit of a stir as we all realize that the potential for spamming our friends is high (and happening). I used to keep my Facebook pretty personal, but that line between personal and professional is blurring more and more. Subscriptions aren't necessarily the answer, but Pages aren't perfect. This filter that Josh Constine suggests seems like a good compromise. The problem is that all of your friends are default subscribers. How does one solve that?

Despite wide claims to the contrary, it seems that the vast majority of Facebook users have no problem with the data they're sharing on the social network.

Foursquare now has 15 million users, which is good news since Facebook purchased Gowalla this week. I, however, must agree with Chris Pirillo that location services aren't really delivering value.

Google+ has added facial recognition and greater Gmail integration into its burgeoning social network. And - thankfully - the facial recognition feature is opt-in.

For those who like Klout (or who are at least willing to continue using it), they've launched a new feature this week that I think is pretty nice. Now you can add a topic if their system doesn't automatically pick it up.

The Brilliance


Klout has remained a steady presence in my stream since the big algorithm change at the end of October, despite little news coming out about the tool. I've been actively avoiding the subject. This week a bunch of big names have been throwing around their views about Klout after Liz Strauss shared why she opted out. Jason Falls doesn't want to hear about people quitting anymore - I suspect from his strong words he feels it's a narcissistic move based on falling numbers. Christopher Penn encourages people to make the choice based on principle rather than numbers. Mark Shaeffer is seeing too many people criticizing Klout over privacy who don't pay nearly as much attention to the much bigger offenders - like Facebook. I think there are good points from all of them. I haven't seen the line crossed yet that really bothers me. Even opting in minors is something that can happen because of the data they have access to being incomplete. I don't care if people opt out, but if it's about the number, I agree with Jason - please don't tell me.

I had a conversation this week about whether to date blog posts. This is a new trend in blogging that is supposed to keep your content relevant for longer, increase shares and decrease bounce rates. That's all good in theory, but as Shel Holtz points out, some of that content is time-sensitive (like the Buzz and Brilliance posts I do weekly). I do like the happy medium of putting a date in the copy, but even some commentary that may be seemingly timeless can become outdated as tools and practices change.

SEO can strike fear into just about any novice and many veteran bloggers, but it's something we all need to learn if building an audience is a goal. Learning from others' mistakes can be a good starting point.

After reading this post earlier this week, I have once again started discontinuing the practice of automated posts to Facebook. Despite my desire to have posts go up as quickly as possible, I see the advantages of manually sharing with an engaging question or comment. I think the same applies to twitter, though to a lesser extent since I re-share over there manually.

What's the best way to learn how to use a tool well? By checking out what others are doing. Sometimes they're doing really poorly and you can learn from that. Others have developed best practices that stand out.

I love reading stories about how people use technology to do a better job and this one about Evernote use to be a better blogger is no exception. It's a great tool; try it out!

More reading opportunities are coming up - this one is free. I've heard nothing but good about Julien Smith's Flinch, release on Kindle as part of the Domino Project.

I passed this along on a couple of networks this week because it's fun. How many of these warning signs apply to you?

Buzz and Brilliance: Week ending December 3

As we get closer to the New Year (where did 2011 go!?) I'm already seeing the beginning of the year-end wrap-ups. I'm not going to include them much in the B&B from week to week, but maybe I'll do one big year-end wrap-up post over the holidays, because those posts are always interesting - from the lists of top search terms, to gadgets, to news stories, to whatever else they come up with! That said, the buzz this week is rather ho-hum - in my humble opinion. The brilliance? Totally B&B worthy. So, this time, I'm going to separate the two completely.

There's a fantastic good news story at the very end - I'm saving the best for last - so skim through the rest if you like, but don't miss that end note!

The Buzz


I try not to talk about apps on here, because I'm an iPhone devotee and I don't want to get into that debate. NOR do I want to become a repository for iPhone info, because that takes a lot of time to do and a lot of other people do it far better than I ever could. NOR do I want to leave people on other mobile OSs hanging, because how boring is it to read about Blackberry and Android when you're an iPhone gal? Okay, I actually don't find it all that boring, but some would, so I'm sure the same is true for the BB and Droid crowd. BUT, some apps are little secondary networks of their own and they fit into my niche so I'm going to stop ignoring them. And the last couple of weeks have had some interesting stories. So, bear with me here. I will do my best to spread the love to other mobile OSs, but so far, most of these networks are iOS:

Facebook
There was minor news this week about Facebook's announcement that FB status updates can now have 60,000 characters (But who wants to read long posts?) and now you can edit @ tags to have custom text - it's so clunky I can't see bothering with it. (See? Ho hum.) But the really big news is that Facebook reached a final settlement with the FTC on privacy charges. More details emerged after we found out last week they'd be submitting to 20 years of privacy audits. There's lots of commentary on this and what it means for Facebook and its users. Here's a list of stories if you want to read up:

Mashable asks whether Facebook is doing enough to protect your privacy. (I'd say yes and no - they've done some boneheaded things in the past - Beacon, for one example - but seemed to be learning with more recent updates. Opt-in is better and now that's got to be their default.) Proof that they learned (sort of) - Zuckerberg admits to making mistakes with privacy. Mind you, many think this settlement is a slap on the wrist. Others wonder if Facebook is ruined (hardly, I say). There's no doubt that it's given Facebook an easy pass, even if they're finally being forced to do what they should've been doing all along. This just proves once again that with a free network, your privacy is the currency. That cannot be emphasized enough.

Do you "like" the FTC's ruling? Because no matter where you are in the world, it will have an effect.

Earlier this week, I wrote about Facebook's seamless or frictionless sharing. Then I saw this and smiled. Time for a new plugin!

Google+
I'm not sure how the functionality is different, because I haven't yet tried it, but you can now do conference calls on Google+ hangouts. I wonder how this is going to take a bite out of Skype's business.

YouTube
Google has bumped its video sharing service up a notch by adding analytics. I'm taking this as a sign that they'd like to be THE go-to video service and that video is just going to get bigger. But we already knew that. As if that wasn't enough, they've launched a re-design as well. It looks really nice and I'm so thankful for it. The old design was quite bad. But will this be a further threat to Facebook? (Oh, that had to be thrown in there, didn't it?) But there are wider implications as well.

Foursquare
Want to follow a brand or save something you see on the Web to Foursquare? Now you can! And it's a great move for the service and businesses alike.

The Brilliance


Jay Baer wrote a piece this week that underlines the importance of doing social media right, making the case that businesses have lost the advantage. We're on an even playing field now. Individuals and businesses are using the same tools, so businesses that do social media well are going to shine like stars. The ones who don't could see the effect on their bottom line - or in their twitter feed with an urgent need for reputation management.

Along similar lines, Ilana Rabinowitz is sharing why a business cannot be social over at Social Media Explorer. She gives compelling reasons why it's the job of the employees (oh, yes, all of them - not just the social media guy) to put a human face on the organization. She's right and not nearly enough businesses get this.

I like reading Mitch Joel's take on Twitter every time he writes about it. He just isn't bothered by the numbers and he doesn't try to set rules for anyone - including himself.

I love blogging. I can't imagine quitting, but it happens. You see blogs lie fallow after a while because life just gets in the way. Or was there a true commitment to it in the first place? The best thing you can do before launching is to start blogging unpublished, as this guest-post on Problogger tells us. He's taking my own suggestion a step further and it's wise advice.

By far, the most brilliant news of the week. An update about Amit Gupta's need for a bone marrow transplant and how a social campaign may just save his life. Sure, this stuff happened before social media was around, but it isn't the same. And doesn't this just validate how much good we can do through these tools?

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Are you interested in the The Media Mesh's BBC (that's Business Book Club for those who missed the original post)? Our first reading assignment is Enchantment by Guy Kawasaki and linking up on January 3rd in just one month. It's a quick read with lots of valuable information - join us! If you comment on this post that you want in I'll add you to my email list (no need to do so if you already asked to be added). First update is coming this week!