I love online communities. I love being able to make business connections, friends and clients. Lately one of the places I have spent a lot of time with are Facebook Groups, including my own Facebook Group, The Biz Studio. But are Facebook Groups a good tool to market your business?
Facebook Groups are a great way to engage with other entrepreneurs and also a great place to find people to work with – including clients. I recently interviewed Jordana Jaffe, a Facebook Group Strategist, who not only runs her own successful Facebook Group, but also offers paid programs on how to manage a successful Facebook community.
Jordana created a Facebook community in October 2014 that has become super successful and then figured out how to replicate it by going backwards and retracing her steps to find out what worked and what didn’t work.
What are some of the advantages of a Facebook Group?
Facebook communities allow you to connect with others and grow your network while you are home in your cozy PJs.
The perfect networking tool for introverts and homebodies.
Can a Facebook Group help grow your business?
Absolutely. In fact, last year 90-95% of Jordana’s clients came from Facebook Groups and she had a six-figure income with 60% profit! If you are excited about something and commit to it, success can come from it.
Tips to running a successful Facebook Group:
Consistency – post and comment consistently (don’t just ‘like’ posts)
Know your intention
Share inspiring content
Be real – share messy moments as well as successes; humanize yourself
Open yourself to vulnerability
Remember, your Facebook community will only be as engaged, active, and present as you are!
Resources & Links
My Facebook Group : The Biz Studio Facebook Group
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