I love online communities. I love being able to make business connections, friends and clients. Lately one of the places I have spent a lot of time with are Facebook Groups, including my own Facebook Group, The Biz Studio. But are Facebook Groups a good tool to market your business?

Facebook Groups are a great way to engage with other entrepreneurs and also a great place to find people to work with – including clients. I recently interviewed Jordana Jaffe, a Facebook Group Strategist, who not only runs her own successful Facebook Group, but also offers paid programs on how to manage a successful Facebook community.

Jordana created a Facebook community in October 2014 that has become super successful and then figured out how to replicate it by going backwards and retracing her steps to find out what worked and what didn’t work.

What are some of the advantages of a Facebook Group?

Facebook communities allow you to connect with others and grow your network while you are home in your cozy PJs.

The perfect networking tool for introverts and homebodies.

Can a Facebook Group help grow your business?

Absolutely. In fact, last year 90-95% of Jordana’s clients came from Facebook Groups and she had a six-figure income with 60% profit! If you are excited about something and commit to it, success can come from it.

Tips to running a successful Facebook Group:

Consistency – post and comment consistently (don’t just ‘like’ posts)

Know your intention

Share inspiring content

Be real – share messy moments as well as successes; humanize yourself

Open yourself to vulnerability

Remember, your Facebook community will only be as engaged, active, and present as you are!

Resources & Links

Jordana Jaffe’s Free Gift

Jordana Jaffe’s Facebook Group (Gena + Jordana & Your Magical Business)

My Facebook Group : The Biz Studio Facebook Group

Social Media Simplified on iTunes

Subscribe on Stitcher

What are Facebook Groups

A group is like a discussion forum. It is created by one person but everyone within the group can post to the rest of the group. There are a variety of different kinds of groups, public ones (which are called open), private ones (which are called closed and secret ones that can’t be found by search at all.

How can you use them?

For teams and committees - this is a great way for people who are working together to easily stay connected on what the others are doing and it's a great way to keep communication all together.

For paid programs - I always set up a Facebook group whenever I'm running any kind of paid program. It becomes a bonus for anyone taking part in a course to talk about what they're learning and to have access to you or someone from your team.

This can also be done for clients (members only Facebook Group support system for people at a gym, anyone who has bought a product, etc) without there needing to be an online course.

As a place to build a community. People are always looking for community - spaces to feel understood and safe to talk about topics they feel passionately about. Create a space for your ideal client that is of value to them and you'll start to see the results in the relationship you can build with those people within that group.

#20 Facebook Community with Jordana Jaffe