social media simplified

#22 The Power of Social Media

This week's podcast is a little different. I recap a speech I did for Toastmaster's about social media and how I believe it gets a bad rap and that many people have misconceptions about social media. I discuss the friendships I have made online and outline some benefits to social media.

Have a listen and let me know if you agree with my thoughts on social media.

Have A Question?

Is there a digital marketing topic you would like me to talk about on the Social Media Simplified podcast? Leave a comment and let me know!

Special thanks to everyone who has emailed, commented and left reviews about the Social Media Simplified podcast on iTunes - if you haven't already left a review, I would love it if you did!

Resources & Links

Social Media Simplified on iTunes

Subscribe on Stitcher

Join my FREE Online Community: The Biz Studio Facebook Group

#14 Using Facebook Groups for your Small Business

Facebook Groups are an incredible tool that I think people don't use enough for their businesses.

In this episode I talk what Facebook Groups are and how you can use them for your business.

What are Facebook Groups

A group is like a discussion forum.  It is created by one person but everyone within the group can post to the rest of the group.  There are a variety of different kinds of groups, public ones (which are called open), private ones (which are called closed and secret ones that can’t be found by search at all.

How can you use them?

For teams and committees - this is a great way for people who are working together to easily stay connected on what the others are doing and it's a great way to keep communication all together.

For paid programs - I always set up a Facebook group whenever I'm running any kind of paid program. It becomes a bonus for anyone taking part in a course to talk about what they're learning and to have access to you or someone from your team.

This can also be done for clients (members only Facebook Group support system for people at a gym, anyone who has bought a product, etc) without there needing to be an online course.

As a place to build a community. People are always looking for community - spaces to feel understood and safe to talk about topics they feel passionately about. Create a space for your ideal client that is of value to them and you'll start to see the results in the relationship you can build with those people within that group.

Additional Links and Resources

Come and join one of my Facebook Communities to check out what they're all about!

The Biz Studio Facebook Group

The Kids in the Capital Facebook Group

What's the difference between a Facebook page, account or group (blog post)

Should your business have a Facebook page (podcast episode 4)

Social Media Simplified on iTunes

Subscribe on Stitcher

#13 Can you design your own graphics?

There is an ever growing need to have images in all that you do for your business. You want to make sure that you are creating a business that looks professional and that stays in line with the brand that you want to be associated with.

This week I sat down with Rachela Brisindi of Butter & Honey Graphic Design and we talked about the importance of good design and whether or not you can do some of the design in house.

Simple tips for creating your own designs

- Know what your most important point is and make it the most prominent

- Use good quality images that you have the rights to use (no Google image searches!)

- White space is your friend, don't overcrowd your designs

What should you go to a designer for?

Your logo is the most important design piece for your business. You want to make sure that it is not only well designed, but that you have all of the right files types and information to go with your logo.

Designers are also great at create brand guidelines which you can use moving forward to create your own images.

Links & additional resources

Follow Rachela online and check out her web site and free mini course. Don't forget to subscribe to the podcast to get all the new episodes automatically.

#4: Should your business have a Facebook Page?

Episode four is all about why your business should have a Facebook page and I also share tips on how to make Facebook work for you!

Who is on Facebook?

Facebook has over one billion accounts and is the social network we hear about the most often. It may not be the right place for every business, but if you’re going to invest time and effort into a social network, Facebook is the best place to start because more than half of all Canadians online are on Facebook.

What is the difference between a Facebook profile and page?

Your Facebook profile is where you share personal thoughts and information with family and friends. Only an individual can have a Facebook account – not a business or company. A Facebook page is where people who want to come and get your business information and updates in their Facebook feed by hitting ‘like’. People who like your Facebook page can’t see your personal information – just what you post on your Facebook page.

How do I set up a Facebook page?

Setting up a Facebook page is easy. Simply visit:

  • Choose your correct category; for small business choose “Local Business or Place”
  • Fill out the pertinent information i.e. category, business name, etc. and once done click, “Get Started” and follow the step-by-step instructions.
  • For questions and complete guidelines on how to set up a Facebook Page visit:

Facebook updates their guideline page frequently, so it’s a good link to save for future reference.

What are Facebook insights?

A Facebook page will give you extensive statistics that show you whether or not what you’re doing is working, which is necessary to know before deciding whether or not to keep investing time in certain activities.

Insights give you access to interesting information such as who ‘likes’ your page, where they are from, how old they are and what time of day people are viewing your page.

What are Facebook Groups and how are they different from pages?

Facebook groups are different than pages in that they are more like forums where everyone can participate and comment on a more equal footing.

Facebook groups are a great way to build community outside of your business page. They can also be great for committees or as a value add for clients, especially if you offer online courses.

Do I have to pay Facebook in order for my posts to be seen?

It used to be a lot easier for people to see your Facebook content, but over time this has changed. Why? Because of the sheer volume of content being posted. The average person has over 250 friends and follows 100 pages. There is simply too much content for people to see everything that is being posted.

The average percentage of fans who will see your posts is generally under 5%.

What is the Facebook algorithm?

Facebook’s algorithm is designed to make the Facebook experience as personalized as possible for every user. Their goal is to show you content that you want to see. The more you ‘like’ or comment on specific posts by pages or people the more likely you are to see more of that kind of content. The same works for what other people in your network are ‘liking’ on commenting on; you are more likely to see content that a lot of people are engaging with than other less-engaged with content.

How often should I post on Facebook?

At least daily, but if possible even more. Have a schedule and automate using themes and categories. What kind of content should I be posting on Facebook? Post or share content that provides value. For example, give your audience tips, recommend products, and share articles about successes. Engage with your audience by replying to comments as quickly as possible. Give value by educating, entertaining and empowering. Try different kinds of content until you find what works best for you and your audience.

Links mentioned in this post

How to create a Facebook Page

Facebook Page Guidelines

How to schedule your Facebook content

Lara Wellman Facebook Page

Social Media Simplified on iTunes

#3 Do you show up well online?

Episode three focuses on how people perceive you based on what you are putting online about yourself.

What is personal branding?

According to Wikipedia, you can define personal branding as the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding often involves the application of one's name to various products.

Personal branding is important for someone whose business is built around his or her name, such as myself: Lara Wellman Digital Marketing. It is important to think about how my business, my business name and myself are interconnected.

Why is personal branding so important?

Whether or not your business name is the same as your personal name, you are still linked to your business’ reputation. People will Google your business and, more than likely, they will see your name attached to it. In the eyes of a client or customer, you are your business.

How do I find out my personal brand?

1)    Browse incognito: because browsers are designed to find content that is most relevant to you, if you Google yourself you are more likely to come up with more hits about yourself than someone else would, since your Browser knows you are interested in you. To prevent this you need to browse incognito, here’s a link to a tutorial to show you how on various web browsers:

2)    Ask a friend: Ask a close friend to Google you and report back on what they find out about you. You may be surprised!.

At the end of both of these activities, take notes of what you find out about your personal brand. Is the information online telling people what they should know about you?

Create general guidelines for yourself and your business outlining what you want people to think about you and your business based on what is online. For example, are you okay with images of your children or other family members being online? What about complaints? Do you tend to post negative comments on Facebook or other website? Remember, those are searchable online and are representative of you and your business.

How do I make the right impression online?

What kind of information do you want people to find about you and is any of that missing? Fill those gaps! This means filling out your LinkedIn profile, and being cautious with personal posts on any social network. It's very important to think of anything you post online as having the potential of being seen by everyone. Think before you post!

This includes professional images – including headshots. If you are a professional and want people to take you seriously then a professional headshot will help you achieve this. Before you meet with a photographer think about what you want people to think about you when the see your professional headshot? Write down these keywords and bring them with you to your photo session. This will help ensure that your professional photos really speak to what you want people to see. Then keep this in mind with every photo you post – it’s okay to be fun and quirky if you are comfortable with people seeing that photo (now and in the future) and know it may connect with your audience somehow.

Remember, the more new, compelling and relevant information that you put out there, the more the old stuff will be slowly pushed down and out of Google search. So, create content that reinforces what you want people to know and think about you and then work to maintain and manage your personal brand online.

Links mentioned in this post + extra resources:

How to browse the web incognito:

Blog post: Personal branding 

Blog post: How to make sure people know enough to want to connect with you

The carrot onesie :)

The carrot onesie :)

Episode 2: Twitter

Episode two focuses on the social media network, Twitter: how it works and whether or not your business should be using it.


What is Twitter?

According to Wikipedia, Twitter is defined as:

An online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them. 

How does Twitter work?

Twitter users can share messages that are 140 characters in length. Users can also share images as well as videos up to 30-seconds long.

Basically, people follow your Twitter account, which means that the content you “tweet” gets pulled into their Twitter stream. Tweets show up in chronological order so the chances of people seeing your content depend on when they go online and if your content appeared (and was noticed by them) as they scrolled through their Twitter stream.

Some users follow a lot of people on Twitter, which means content moves quickly and depending on how many followers they have, people may miss content shared by the people they follow.

What makes Twitter a great tool for businesses?

Twitter is more than just telling people what you had for lunch. Conversations are a huge part of the magic of Twitter.

You find your audience and you have conversations with them. You can have conversations with people you never would have had the opportunity to have conversations with anywhere else and this not only includes your audience, but also thought leaders in your industry.

Twitter has amazing potential for relationship building – I’ve made great friends and have also found great clients through Twitter.

What is a Twitter handle?

A Twitter handle is the @ symbol followed by the person’s Twitter name i.e., my name is @larawellman. When you put someone’s Twitter handle in a tweet they will have that show up as a notification in their Twitter account.

What is a hashtag?

Hashtags are a great way to follow a conversation or event that is being tweeted about. People use the hashtag symbol “#” followed by the word, and when users search for a specific hashtag i.e., #SocialMediaSimplified every tweet that uses that hashtag appears in a list.

When should a hashtag be used?

If you’re having an event and you share a hashtag, people will start talking about your event using that hashtag. This is great because people start to follow each other, and it makes it easy to find other people who have similar interests.

To be a part of the conversation and to expand your following, you should be tweeting and paying attention to hashtags at events you’re at or events of interest to your audience.

More Twitter Tips

 Create lists

Once you find the right people to follow add them to a list, i.e., Lifestyle Bloggers. Put together a list of industry experts, businesses you support or want to help, and users you want to interact with. By creating these “channels” you make your time on Twitter more efficient.

Look at other people’s lists

To find out what lists a specific Twitter user is on go to their Twitter page. Right above their tweets you’ll see Tweets, Following, Followers, Favorites and Lists. Click on lists. You can also just go to Once you’re on that page you’ll see the lists that person has created. Below their avatar on the left you can switch that to “member of” and then you’ll see all the lists that person has been added to.

From here click on the list and then on the left hand side under the name of the list click on “members.” You can now easily follow people from this list.

Don’t read it all

People have a tendency to think of Twitter as an Inbox. Instead you need to think of it more like the radio. Just pay attention to what you see while you’re there, but don’t be afraid to close it and return again later.

Use DMs for private messages

Don’t broadcast your personal information on Twitter, instead use the private DM (direct message) feature to share personal information. You can only DM someone who follows you.

Links mentioned in this post + extra resources:

Lara Wellman’s Twitter

Twitter Lists

Blog post: How to create Twitter lists

Blog post: Managing Twitter with lists