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Buzz and Brilliance: Week ending March 16

Over the week we go through a lot of content - news and blog posts, how tos and conceptual posts on the state of the internet.  Every Sunday we share some of our favourites with you.

Check out the links and let us know in the comments if you have any questions or if you read any great posts this week!


What’s the value of a like?  People work so hard to get Facebook likes, but we all need to remember that’s simply just the start.  The real value is in then building a relationship and not letting the last action that person ever takes with regards to your business having been to hit like.  This post by Martin Waxman on the value of a like is a good reminder of that.

Google reader is going away (see Karen’s reference to the news below) and Mitch Joel wrote an interesting post about blogging inspired by this news. I never thought blogs were in danger of going away but the way people find blogs has changed significantly just in the six years I’ve been blogging. I now only use RSS a handful of times a month to find content. While on Mitch’s blog, he’s got a post highlighting some amazing advertisements - they’re worth a watch.

This post by Daniel Sharkov gives some good tips on how to improve your side bar.

Ending on a fun note, if you have kids who watch Dora, check out the trailer for the new live-action web series by College Humor :)


Google made the announcement this week that they’re sunsetting Google Reader as of July 1, 2013 (The Next Web). Since I use this tool daily, I’m not super thrilled to have to look for a replacement (Lifehacker), but some of the alternatives are already experiencing the wave of success (The Next Web). 

While Google is killing off a beloved app, Pinterest is now even better with the addition of analytics (ReSoMe), which users have been requesting for a long time. Yay, Pinterest!

Your business has superfans, so here’s some advice for converting them to customer/client status (Spin Sucks). Also, aren’t superfans just the best thing to have? Nothing makes me feel better about what I do than getting a virtual high-five from one of them or sitting down to have a session with them. 

Are you looking for content ideas? Here’s a challenge for you from Christopher Penn. If you’re not a marketer, this still applies to you. Just substitute the word “marketer” for whatever terminology fits what you do. Find your own quotes and you’re ready to go! 

Here’s why it’s important to incorporate social media monitoring (Social Media Explorer). Proactive engagement has great value. So, hopefully you’re watching some keywords for your industry.

The Media Mesh

5 mistakes that will get your Facebook page deleted

Pump up the Volume: 2013 style

App of the Week

There isn’t an app in the world that can perfectly tell you how to use any social media platform, but I like using apps like Tweet Grader every once in a while to see what they tell me. I was pleasantly surprised to see that my grade had gone from 96-98 over the first several years I was on Twitter to 100 now. (Yay, Mom, I got an A+!) You can get a rough idea from a tool like this whether you might want to tweak your content. Nothing beats personal feedback, but this is a good solution if you want to know now

Leave us a comment and tell us what some of your favourite reads were this week!

Buzz and Brilliance: Week ending November 5

In general, the news this week was pretty lackluster - nothing really huge going on, but that doesn't mean there wasn't lots going on anyway, unless you're Google.

The more I see complaints about privacy (especially in regard to Facebook), the more frustrated I become. Look for more on that in the coming week. But, this post from Kelly Clay at Lockergnome really hits the nail on the head when it comes to all the people I see threatening to leave Facebook. Really? Will you? Because it's where your friends are, so are these serious threats or simply expressions of frustration? That said, will those who stay fill in their timeline now that they can back date posts? I'm still very much up in the air about doing this. Partially because of time (I don't have any). Partially because of privacy (I'd like to keep it).

In the ever-popular commentary on the war between Facebook and Google+, a new angle was introduced this week when Google integrated G+ with Google Apps - the enterprise angle. Mashable guest poster, Balakrishna Narasimhan, believes that could be the key to victory and the commentary is interesting, but I say that's just another huge difference that sets Google+ apart and makes it complementary to Facebook. Of course, guest poster, Aidan Hijleh, on All Facebook would probably disagree with me - they think Facebook is going to win. When I read commentary like this from Social Times, I'm convinced that the market that Google is targeting isn't your mom, dad and high school classmates. I've always looked at Google+ as a cross between Facebook and LinkedIn anyway...sort of.

Other Google news includes a facelift for Google Reader and integration into G+ as well. There's been backlash at the changes, but nothing that I think will convince Google to roll back the clock. Other than missing the count of posts I've starred, I have no issues with the update. Gmail is the other big Google product to get an overhaul this week. I'm not a fan of the Gmail interface - I use Outlook as my email client (even for web-based accounts), but they have made some nice changes. With all the integration, including YouTube, that Google+ is giving its users, Google is becoming quite a powerhouse of information and content.

Here's a few other briefs for you:

Why Comments Help You: Bloggers love comments (hint, hint). But have you ever seen the benefits for yourself? Trust me, there are benefits.

Protecting Your Home: We've all seen cringe-worthy posts where someone says too much about something. Here's how to avoid sharing too much about where you live.

Tumblr Spam: Tumblr has admitted to having a spam problem and they're working to resolve it. I have an account, but I haven't actually seen any spam. Unless you count this. (Oh, Klout, you have problems!)

Twitter Ettiquette: I really wanted to share this link with a new follower this week who immediately wrote a sales pitch to me when I followed back. The person did engage with me a bit after, so I held off. I did notice that someone else gave them some advice. Appropriately so since the pitch they were sending to everyone (apparently) didn't apply to that individual. And it made me want to share Susan's tips once again.

Facebook Privacy and Access: In another fun privacy story about Facebook, researchers found it was quite easy to friend users through their mutual friends - from fake accounts.  I'd say this is a great reason to be selective about who you're connecting with.

For all the complaints people have about privacy on Facebook, there are actually some pretty sophisticated features in place to help people protect themselves. Unfortunately, they aren't commonly known.

Social Media in the Workplace: What's your preference: Access to Facebook at work or a higher salary? The answer might surprise you.

Crowdsourcing Life: There is so much good going on in social media. It's overwhelming sometimes - especially when I hear about life and death situations where people are spurred to act and raise awareness.

MySpace getting its SexyBack: Well, at least Justin Timberlake is going to try. This is one story that barely got any play this week. It's the reason I dislike seeing "<insert social network/tool> is dead" whenever I see it. Until you're down to a handful of users, it's not dead. MySpace is bleeding users, but Justin Timberlake has proven himself to be a smarter than average businessman. I'm extremely curious to see what happens with this.


The Business Book Club's first reading assignment was set this week. I started reading yesterday and I can tell this book is going to challenge me in numerous ways. Will you join us?