LinkedIn endorsements

The Value of Recommendations and Endorsements on LinkedIn

There are a lot of great features on LinkedIn.  It’s a great way to connect and network, to find great information and it’s a great way to get social proof on whether someone is worth working with.

Because of that last point I think the recommendations and endorsements are really key.


Recommendations are the equivalent of testimonials on LinkedIn.  They are given by people who have taken the time to write out why they have liked working with you, working for you, or having hired you.

3 tips for getting and using recommendations

1)   Ask for them.  LinkedIn makes this easy, but make sure to tell people what you’re looking for, and only ask people who could easily give you a testimonial (don’t ask people who have never worked with you!)

2)   Ask people who have given you recommendations if you can use them in other marketing materials and on your web site.

3)   Give recommendations to others.  This is not only a nice thing to do, it will often encourage the recipient to do the same for you.  

Here are a few of my recommendations.  They’re really nice to have :)


Endorsements are a way to tell people what you do and prove that people know what you do.  You set up a list of skills and people will click if they agree that you do that.

It is important not to think that these are testimonials.  Most of the people who endorse you haven’t even worked with you.  Instead it is a way to know if what you’re putting out into the world is what you want.  The important thing is to take it all with a grain of salt.  People will likely endorse you for things they’ve never seen you do, or for things you don’t even do.  Take it as an overall measure of what you’re projecting to the world.  

For example, if you are a mortgage broker and you are being endorsed for planning events then you need to figure out how to put more information about your ability to help with mortgages.  If you have skills that you wish weren’t there at all (maybe someone added them or you’ve changed your focus) you can edit them.



1) Make a list of 3 people you could write a recommendation for.  What are the key points that you would share in a testimonial about them.  Go write them now!

2) Go to LinkedIn and endorse 5 people.

Leave us a comment here or on Facebook to let us know you did it!

Should I care about LinkedIn endorsements?

Lately, every time I log in to LinkedIn my notifications include a fairly long list of endorsements. This got me thinking about endorsements as a LinkedIn feature. Some people think they are great, others think they are worthless because anyone can endorse you on any skill without thought or real knowledge.

What are LinkedIn Endorsements?

According to LinkedIn they are:

Skill endorsements are a great way to recognize your 1st-degree connections’ skills and expertise with one click. They also let your connections validate the strengths found on your own profile. Skill endorsements are a simple and effective way of building your professional brand and engaging your network.

The Pros and Cons of LinkedIn Endorsements


  • It (hopefully) reinforces the skills you are most known for, whether or not everyone who endorsed you knows you personally or has even worked with you in that capacity. They believe you know about those topics which means you’ve done a good job sharing who you are and what you do with people.
  • It’s a fast and easy way to remind people you exist. They’re going to be notified if you endorsed them and the response could be for them to click on your profile and see what you’re up to, since it’s been awhile since you last saw each other.


  • Anyone can say you’re good at something without any proof.
    TRUE, but…that’s why the recommendations section is even more valuable…for proof.
  • People can add skills to your profile for you. That could mean someone is adding things you don’t want to be known for.
    TRUE, but…new skills you’re endorsed for have to be added to your profile BY YOU.

Endorsements are good for your personal brand

As small business owners we are trying to build our business brand, but how we are personally viewed is also critical. Tools like LinkedIn allow us to connect with people and reinforce our expertise.

The top four skills I’ve been endorsed for are Blogging, Social Media, Facebook and Newsletters. I’ve been blogging the longest and talking about newsletters for the shortest amount of time. While it isn’t an exact picture of my qualifications it definitely shows that people think I know about the things I want them to know about.

Endorse and connect

Next time you’re on LinkedIn and they prompt you to endorse someone, do it when you feel it’s appropriate. Don’t do it if you don’t really know they’re good at something. I skip about half (if not more )of the suggestions I see go by because I just don’t know if those people have that skill. But if you feel comfortable with your knowledge of someone to endorse them, go for it.

On the flip side, next time someone endorses you, go and have a look at their profile and what they’ve been up to. Endorse them for skills you know they have. And if it makes sense, use that endorsement as a way to re-connect with someone. Send them a quick thank you note or a request to go for coffee and catch up.

If you really don’t like the concept and want to turn off endorsements, that is also possible. Here is an article that tells you how.

Leave a comment and let me know what you think about LinkedIn endorsements, and while you’re at it, feel free to connect with me on LinkedIn too!