interest lists

Facebook: interest lists are great but they don't ensure people see everything you say

The latest Facebook update that is being shared tells you that only 10% of the people who like your page see what you’re saying and that you can solve the problem by adding pages to your interest lists.

1) It’s true - most of your fans don’t see what you’re saying. The only way to see everything that a page posts is to go to their page and read it there.

2) The more people engage with a page the more likely they are to see what you’re saying in the future. The more compelling the content, and the more often you ask for response, the more likely you are to get engagement.

3) Although Facebook interest lists do show up in your main newsfeed, nothing about adding a page to one will guarantee that you see everything they say.  They are meant to be a way to focus on a specific topic or grouping, but still  scroll through quickly and you would have to purposely visit the list regularly if you didn’t want to miss anything.

We know it’s frustrating to think that people don’t see everything that you say on Facebook just because they liked your page. Think of it like an ad on tv or the radio, if you don’t happen to be on when that information comes through, you could very well miss it.

The best solution is to post frequently (at least daily, preferably more like 3-4 times spread out throughout the day), to make sure you are posting information that is of interest to your audience, and to create opportunities for engagement.

Let’s give each other ideas on what works best. Leave a comment below telling us what kind of posts get the most engagement on your page?