Buzz and Brilliance: Week ending Feb 16

Over the week we go through a lot of content - news and blog posts, how tos and conceptual posts on the state of the internet.  Every Sunday we share some of our favourites with you.

Check out the links and let us know in the comments if you have any questions or if you read any great posts this week!


This week Twitter accounced that it was going to start ranking tweets.  The idea is that they will be able to help people find the valuable content from the sea of noise. (Mashable)

Bell Let’s Talk Day was this week.  Bell pledge 5 cent per tweet, Facebook share, text and long distance calls to Canadian Mental Health. My stream was FULL of the #BellLetsTalk hashtag, and my Facebook feed clearly showed the success of the campaign as well. There were 96,266,266 actions taken, raising almost $5 million. These actions weren’t all though - I saw people blogging and REALLY talking about mental health.  We all need to talk about mental health more and seeing the power of social media do such good in one day was fabulous to see.

There are so many incredible thought leaders and experts in the field of social media.  When they get pooled together to come up with some of their favourite tips there’s always a great variety of information to learn from. (Social Media Examiner)

You are the future of marketing, we all are.  Social is about community and understanding that and growing your own community is what it’s all about. (Awaken Your Superhero)


Privacy is one of the hottest topics on the interwebs, but it’s a topic that’s rife with misinformation and misunderstanding. The biggest is around private information and personalization. There is a wide gap between the two and Mitch Joel is working to clarify. (Six Pixels of Separation)

Vine, the new service from Twitter that gives users a platform to create 6 second videos has become all the rage in the few weeks since it was launched. Like any platform or content type, it’s important to remember a few things about what you should and shouldn’t do to ensure you protect yourself. (Grow Business Blog)

I’ve often defended EdgeRank as being something that is useful, but it’s clear that not everyone feels that way. It is clear that others want their feed flooded with every post from friends and pages they’ve liked. Occasionally, I have days that I agree. There’s no doubt in my mind that EdgeRank was implemented as part of a long-term strategy to monetize the network. But what if there was another way for Facebook to make money? (The Next Web)

Do you have a Twitter strategy? Or one for Facebook? How about Pinterest? Having a strategy for individual networks is going to put you in a hamster wheel you can’t get off. It’s more valuable and effective to have an overall content strategy. The platforms are tactics to meet your goals as part of an overall strategy. 


What you might have missed this week on the Media Mesh:

Who is watching you? You’d be Surprised!

Introduction to LinkedIn: Who’s using it and how?

It’s all about them: Scott Sigler

What is your content worth to your audience?

Leave us a comment and tell us what some of your favourite reads were this week!