While most people are still talking about the battle between Facebook
+ (that I still maintain is ridiculous) I am
beginning to think there is a battle - of who gets the most news stories of the week. And, quite frankly, with the numerous different products Google has, Facebook is likely always going to be the winner. They're always the big news of the week, so I'm going to start with someone else for once.
One of my favorite tools to help me organize content and ideas is Evernote
. It's become invaluable to me, from the ability to easily clip pages on the web from my browser to accessing my notes anywhere - web, desktop, iPad
(and they're on the other major mobile platforms as well). My Evernote notes even get searched when I search google, which is great for me to be able to access content I already have on topics I'm searching. This week, Evernote launched a new browser plugin, Clearly. It's a great way to clean up busy web pages to consume the more important content. The downside is that it cleans up web pages to consume the content. No ads, no links within the post. This is even more stripped down than RSS feeds
. It is
easy to toggle back and forth from Clearly to the live version of the site, so visitors won't entirely miss what you're delivering if they use Clearly, but it will give (in many ways) a much nicer Web experience.
I've been doing some experimenting in a Facebook group on posts that get engagement. What I'm finding is that the easier the question, the better engagement I get across the board. It's given me some insight into why updates from brands are ignored
. Mari Smith
has put together a great list of tips to help generate better sharing
. There is no better indication of an engaged audience than when they want to share your content with their friends and followers. Better engagement from brands will reduce un-likes/follows
regardless of the platform.
Speaking of engagement, do you know the difference between engagement and social media optimization
? Mashable defines both and explains how adopting appropriate strategies in both areas will benefit you with increased, targeted readership. As other research suggests, engagement begets engagement
- though it's not all equal. Maybe there are other ways engagement would improve for brands
on Facebook, but friending a brand is going to be a tough sell.
If you have thoughts on ways to improve Facebook pages, you'll be happy to know that Facebook wants your feedback
! I'd encourage you - if you're interested - to read on AllFacebook.com
about the latest changes to the Facebook Events
The introduction of Google+ brand pages means that there is a whole new round of comparison stories
. The overwhelming majority (that I've seen) are ho-hum about the Google+ introduction. Many have said businesses don't need to have a G+ page
yet...I tend to agree. But there are plenty of compelling reasons why you'd want to start a G+ brand page as well
. This isn't any huge surprise since Facebook has about 5 years on Google+ in the page stakes. Not to mention a hefty lead in the user department with 750million (and counting) more users to attract.
By the way, if you're still an individual unsure about Google+, don't worry. It's not for everyone.
QR Codes are by no means mainstream or even "popular" by today's standards. But they're gaining traction
and it doesn't look like they're going to fade away any time soon given the diverse and creative ways that businesses are finding to use them.
For over a year, Digg has been taking a dive
(I've pretty much ignored my Digg account for two years) and - more and more - Reddit is flying high
. I thought about joining Reddit a year or so ago, but decided against it. I'm changing my mind - look for a post about it in the coming weeks. Of course, just as with StumbleUpon
, Reddit is what I would term as a secondary network. Not meant to take a great deal of time or replace Twitter, Facebook, LinkedIn
or Google+. Having recently read some other interesting stories
from Kenna McHugh lately, my interest is officially piqued.
Foursquare has incorporated new badges that highlight users' expertise
in various areas. I hardly need to point out that this will be incredibly useful for people to build proof of authority - particularly for anyone in food and retail, but other topics that are well-supported with location-based information as well. With their recent re-design as well
, I have a renewed interest in what will come in the next little while from Foursquare. I think they could be answering users' requests in such a way that is creating a robust, (unbeatable?) tool.
As soon as I saw the title of this 12 Most post
, I knew my RSS reader was likely about to get another boost. Thankfully, it's a small boost. I was already following most of them. For the record, anytime I get recommendations like this with a great reason, I'm likely to subscribe. My one complaint about this piece is that there were no links to the blogs, because that
would have been really useful.
To me, it's a dangerous practice to definitively say someone is doing social media "wrong". I think that requires proof, such as lack of growth, effectiveness in the network they're building. So, when I saw Mathew Ingram's post earlier this week, I was curious about what he had to say about the use of Twitter by media companies
and Adam Singer did a good job of pointing out that social media use just isn't that black and white
. On the other hand, sometimes we see people suggest practices that don't have solid logic behind them, so questioning the practice is valuable
One use of Twitter than we CAN definitively say is just wrong is spam. And it's been getting worse lately. TweetSmarter has some info about it
and steps Twitter is taking to alleviate the pain for all of us.
Wendy's recently ran a twitter campaign that netted a secondary account 33,000 followers in just one month
. While it's impressive, I'd love to know specifics about their tactics before I would say it's a great idea. If they aren't using methods that are measurable, it's impossible to say how effective such a campaign will be on their bottom line. However, it is a very creative way to gamify social media use and create greater brand awareness as well. General best practice would say that splitting accounts isn't a good idea, but maybe Wendy's has come up with a clever way to benefit from having secondary twitter feeds.
On a final merry note, I cannot believe how tempted I am by this Twitter-sourced ornament
! Have a great week!