Over the week we go through a lot of content - news and blog posts, how tos and conceptual posts on the state of the internet. Every Sunday we share some of our favourites with you.
Check out the links and let us know in the comments if you have any questions or if you read any great posts this week!
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Lara
I often see people complaining about ads on Facebook and Twitter but they don’t bother me. Why? Aside from the fact that they are tools I want to use for my own business, I also know as a business owner that businesses need to make money, and Facebook and Twitter are businesses. These are free services we enjoy, most of the other channels we have to deal with ads on we pay for! (newspapers, tv, etc)
How will we ever create all the content that seems to be demanded of us to build a good online presence? Re-use and recycle, and plan for it right from the start.
Video video video - it’s a big buzzword this year and I can’t disagree with it. Video is important, but it needs to be done well. James Wedmore is an expert I’ve recently found and his videos have a ton of useful content to help you figure out where to start and what to talk about.
Karen
I don’t like to say that there are rules when it comes to using social media, but it’s certainly good to know the etiquette or best practice guidelines.
It’s ridiculously easy to use any old image you find online. But it doesn’t make it legal and you can get in a lot of trouble. In fact, often it isn’t and you’ll want to know how to use images in a way that won’t get you sued. (We have a whole session at Social Capital about this!)
Social media is about building relationships, which is why I really like the ideas in this post about having fun with your blog readers. Would you like to interact this way with your favourite blogs?
If what you write helps just one person, it’s valuable. Viral is overkill and not necessarily all it’s cracked up to be. (We’re going to have a session at Social Capital that touches on “viral” videos, too.)
SOCIAL CAPITAL
Social Capital is quickly approaching (it’s May 31 and June 1). Join us this Tuesday for our second #socapott Twitter Chat. We’ve also announced a lot of great speakers that you won’t want to miss, including Gini Dietrich and Danny Brown!
THE MEDIA MESH
Happy Mother’s Day!
As mothers ourselves, we know the work that you do every day. Today, we celebrate you and everything you do for your family. Enjoy this ad from Google:
