Buzz and Brilliance: Week ending May 11

Over the week we go through a lot of content - news and blog posts, how tos and conceptual posts on the state of the internet.  Every Sunday we share some of our favourites with you.

Check out the links and let us know in the comments if you have any questions or if you read any great posts this week!



I often see people complaining about ads on Facebook and Twitter but they don’t bother me.  Why?  Aside from the fact that they are tools I want to use for my own business, I also know as a business owner that businesses need to make money, and Facebook and Twitter are businesses. These are free services we enjoy, most of the other channels we have to deal with ads on we pay for! (newspapers, tv, etc)

How will we ever create all the content that seems to be demanded of us to build a good online presence?  Re-use and recycle, and plan for it right from the start.

Video video video - it’s a big buzzword this year and I can’t disagree with it.  Video is important, but it needs to be done well.  James Wedmore is an expert I’ve recently found and his videos have a ton of useful content to help you figure out where to start and what to talk about.


I don’t like to say that there are rules when it comes to using social media, but it’s certainly good to know the etiquette or best practice guidelines

It’s ridiculously easy to use any old image you find online. But it doesn’t make it legal and you can get in a lot of trouble. In fact, often it isn’t and you’ll want to know how to use images in a way that won’t get you sued. (We have a whole session at Social Capital about this!)

Social media is about building relationships, which is why I really like the ideas in this post about having fun with your blog readers. Would you like to interact this way with your favourite blogs?

If what you write helps just one person, it’s valuable. Viral is overkill and not necessarily all it’s cracked up to be. (We’re going to have a session at Social Capital that touches on “viral” videos, too.)


Social Capital is quickly approaching (it’s May 31 and June 1). Join us this Tuesday for our second #socapott Twitter Chat.  We’ve also announced a lot of great speakers that you won’t want to miss, including Gini Dietrich and Danny Brown!


Making a case for Google+

Happy Mother’s Day!

As mothers ourselves, we know the work that you do every day. Today, we celebrate you and everything you do for your family. Enjoy this ad from Google:

Buzz, Brilliance and Blogging: Week ending July 7

Every week I compile a list of the noteworthy social media news (Buzz), balanced with valuable commentary (Brilliance) and some good advice about Blogging as well. The links that follow are to sites and blogs that I read on a regular basis - consider them recommended reading for you too. Or you can just come back here each week for biggest news and best advice.



Here’s a look back at the first year with Google+. It’s not exactly news, but it’s interesting to look at it’s evolution. It’s also interesting to see that some enthusiastic early adopters aren’t quite as enamored anymore. I feel like saying, “I told you so” to the “not a Facebook killer” part.

LinkedIn and Twitter have broken up and I could not be happier! The fact is that Twitter broke things off, but you know what? LinkedIn should be doing the happy dance. These days when I log in (except for one enterprising contact who has hacked their way into keeping tweets in their feed), I found LinkedIn pleasant enough that I want to go back in soon - probably even tomorrow! There’s the same amount of signal, but it’s not being overpowered by the noise.

Twitter’s recent changes to the API (short form for application programming interface) access have lead some to be very concerned about the possibility of third-party apps being cut off. No one should take this lightly. Personally, I rarely use and I don’t like the mobile apps that Twitter has built (they aren’t even installed on my devices anymore). Should third-party apps be cut off, I will probably limit my use of twitter pretty drastically. The latest speculation involves a leaked photo of what may be the next iteration of the Twitter for iPhone app and what it may mean based on recent events.

If Twitter starts limiting third party apps, eventually the service may get some real competition. We don’t want the ability to microblog to go away. Otherwise, how else would anyone retweet boneheaded things people tweet? What’s amazing is how many of the pictures are still up after this account retweeted them.

Finally, Twitter promised this week to REVOLUTIONIZE SEARCH! What they did was add search features that exist in a lot of other places already. While they’ve done some good things with this latest update, revolutionary isn’t a word I’d use to describe it. I wouldn’t yawn, either. I rarely use, so I’m basically just indifferent about it. 

Facebook has been busy dealing with the email fiasco and coming up with an explanation. If you’re one of the ones who syncs your phone contacts with Facebook, here’s how to fix the email address problem.


I read somewhere that email is your biggest social network and that resonated with me. Just think about how many contacts you’re emailing all the time! That calls for some solid strategy for email use as a sales tool.

We’re inundated with information all the time now, regardless of where we are, thanks to smartphones. This influx of data has given many reason to believe that it’s ruining productivity. But, what if that isn’t always true? Here’s another side to think about. There is a case to be made for using tools at our disposal more efficiently as well. Being more aware of productivity killers is essential as well.

Seeing a brand use social media successfully is exciting. Seeing a Canadian brand highlighted that has numerous fans and detractors is even more interesting. Check out this post about what Rogers is doing to transform relations with its critics.

This is a long article, but well worth the read if you have any struggles at all with establishing (or maintaining) your social media marketing process.


After you’ve been blogging for a while, you may start to feel burnt out. Taking a break may be your first instinct, but you might want to try one of these other ideas first.

What are your blogging tenets? Have you ever thought about it? These three - patience, strength and belief - are definitely essential. In particular, when it comes to business blogs, do your writer(s) truly believe in what they’re saying? Lack of belief in something will be noticed by the audience.

There is one risk to blogging valuable content that bloggers will likely never win the war against, but it’s good to be aware of and do what you can to fight back. The scariest part of this is that the content is being used to support “expertise” in social media. Vet the people you’re working with very carefully. They may not be what they seem.

What are the secrets to success in blogging? Here’s one attempt to pinpoint some triggers. I think success cannot be defined by any particular formula, but there is some good advice in here.

App of the Week: I’m just getting into Springpad over the last week, but I’ve been wanting to check it out for quite a while. With Web, iOS and Android apps, this is a powerful tool with a beautiful interface that I’m quickly growing to rely on for notes and tasks. Or at least I’m working on developing the habit. :) If you’re an Evernote user already, you might be interested in reading this overview of how Springpad differs (it has more). If I have time this week, I’m going to check out Ping and report back next week.