Social media is an opportunity to build relationships online, but getting together with people who work with social media on a daily basis is an opportunity to learn and make connections that will pump up your efforts in a significant way.
Social Capital is the conference we’ve been running for three years. It brings people together from all industries and levels of experience to share and learn from each other. Here are five reasons we think that you, as small business owners, should be there.
1) The sessions
We have great sessions this year (including Karen and I!) that will help you learn how to improve your social media efforts. We are going to be covering topics such as:
- Email newsletters
- Bringing the life back into your blog
- Not being selfish with your communications
- Case studies from small businesses
- Creating great content
- Canada Anti-Spam Legistlation and copyright
- Social media strategy
2) The chance to ask experts questions in small groups
Our roundtable sessions are always a highlight of the day. You get to take part in small groups with experts on topics you’re interested in and because the groups are so small you get the chance to ask the questions that apply specifically to you, and get advice and input from people in the know, as well as your peers.
3) The amazing keynotes
This year’s keynote speakers are delving into the psychology of social media. Understanding who you’re talking to is key and this year we’ll go a step further into figuring out why we’re doing what we’re doing and how to communicate effecitvely with our audiences.
4) The speakers
They come from all different industries and they really know what they’re talking about. Because of the size of the conference you get the oppotunity to meet them, ask them questions and then connect with them offline later and stay in touch. It’s what I plan to do. :)
5) Meet and hang out with awesome people
Seriously. One of the best parts of every conference for us as organizers is watching everyone at the conference come together, have fun and really connect. It’s amazing to watch and hear the stories of lasting business relationships and friendships that have come from the conference.
I hope you’ll be there - and make sure to come and find us and say hi when you do!