Twitter Chat

#WWCBookClub - chatting Lean In & the March book selection!

Last Thursday night, we held the very first Twitter chat of the #WWCBookClub where we discussed Lean In. Here’s a recap:

March Book Selection

Our March book is just as exciting as the February book. This month, we’re going to read Youtility, by Jay Baer (Kindle affiliate link; hardcover affiliate link). Karen saw Jay speak last November, so she knows this book will be useful for everyone in our audience!

We hope you’ll join us in reading Youtility as you find out how to create smart, useful marketing without hype!

Biz Book Club: February book selection

Just in case you missed our Facebook announcement, Lara and I have decided to start a monthly virtual book club. We have lots of books we want to read this year and what’s more fun than reading alone? Discussing it all with a fantastic, smart group to hear their insights and perspectives!

We picked three books that we knew would be interesting for a large group and asked everyone to vote for the one they wanted to read in February. 

I’ve only finished one of the three books and it also happens to be the one that edged out the others in the vote. But it is a fantastic book that we can all learn from and have some really interesting discussions about. The vote was nearly a three-way tie, which just tells me we picked some really good ones. So, without further ado:

We’re gonna Lean In this February

I enjoyed Lean In immensely when I read it last fall and though I’d hoped to read it again a bit later in the year, I’m really looking forward to diving back in. (Actually, I already started!) 

If you’ve already read Lean In, I hope you’ll still join us as we explore what Sheryl Sandberg has to say about “women, work and the will to lead”. If you haven’t, pick your favourite way to read - hardcopy, Kindle (affiliate links) - and let’s all get reading!

Twitter Chat - #WWCBookClub

Every month, we’re going to have a twitter chat so we can have a discussion about the book we’re reading. Anyone can join the chat. Our Lean In chat is booked for February 27 at 9pm. 

Beyond February

Stay tuned to our blog, Twitter and Facebook - in the next couple weeks, we’re going to ask you to tell us what business books you want to read this year. 

Be sure to check out the Biz Book Club page where you can sign up to receive updates by email

What do you expect when you read Lean In based on what you’ve heard so far? Leave us a comment below!

Buzz, Brilliance and Blogging: Week ending April 21

Every week I compile a list of the noteworthy news (Buzz) from my week of reading. I like to balance news with commentary, but it has to be really valuable for my readers (Brilliance). I recently added Blogging to the mix as well. The links that follow are to sites and blogs that I read on a regular basis - consider them recommended reading for you too. Or you can just come back here each week for a taste of what stuck out to me.



I’m going to lead off with a story that no one seems to care about based on how much it’s been covered. Klout launched brand pages this week. (Are you excited yet?) I saw one story about it: this one. Does this mean that we’ve finally relegated Klout to the level of importance it deserves?  

Facebook has given notice this week that your profile picture size is about to change as of April 26th. Be prepared to modify your integrated cover photos accordingly. Here’s the statement that came in this week’s Facebook Page Update email:

On April 26, we will be updating the size of the profile picture on all Pages. We are letting you know about this small change in advance so that you can update your profile picture on April 26. The new profile picture will be 160 x 160 pixels and will sit at 23 pixels from the left and 210 pixels from the top of the Page.

Facebook is testing a newsfeed insert that will highlight trending articles. Oddly, this will only include articles from social reading apps rather than curate listings of most shared links. Too bad - I see fewer and fewer social reading app links in my newsfeed. Are people still using them?

Who’s excited about real-time Facebook insights? (Besides me.) This is great news!

It will be extremely interesting to see how One iota does with its self-service deals app for Facebook. If their business model is better than Groupon, it could be a very useful way for business owners to extend special deals to Facebook fans. And imagine if you were able to give an extra discount for check-ins. The marketing possibilities are really good with this one.

Every time the Olympics roll around and I hear all the new (and old, recurring) restrictions the IOC is putting on use of anything to do with the Olympics, I just have to ask if they care at all about garnering goodwill, because this is not the way to do it.

The Red Cross has thought of an innovative way to raise awareness while getting donations. Donate $10 and watch your Twitter avatar break apart and then be restored - much like what the Red Cross does with disaster relief. With all the criticism about slacktivism in social media, it will be very interesting to see how well this campaign does.

Google pulled the plug on Picnik this week, but all is not lost. You can still do a photo collage with iPiccy!


Sincerity in social media is essential, particularly if you want to be taken seriously as a business. Jon Loomer gives some great advice specific to Facebook in his guest post on All Facebook and for general social media use on his own blog.

Related to sincerity is Chris Brogan’s post about earning attention.  Building mutual, genuine relationships with everyone isn’t possible. Capturing the attention of someone with a large following is possible, but do you really want to be known as a squeaky wheel? It’s far better to earn that attention by making a valuable contribution without expectations.

The discussion of the changing nature of advertising has been going on for decades. VCRs and later PVRs threatened advertisers because so many recorded TV shows and fast-forwarded through the commercials. Web content and streaming have taken this discussion in a whole new and interesting direction. 

Some stories are just brilliant because it’s so incredible that they happen. 


One of my must-read blogs is Spin Sucks by PR professional, Gini Dietrich, and I should mention that a big reason I started reading is because the name appealed to me. Gini published her response to Mitch Joel’s challenge this week and I think having a set time for blogging daily sounds wonderful. 

One thing I’ve learned from all of the bloggers who shared their process is that they work very hard to maintain a steady stream of great content that exhibits their expertise. 

That said, if you’re looking for ways to take your own blog to the next level, one thing you will want to do is develop your blogging skills. You can start by participating in one of these twitter chats that focus on blogging and reading BloggingPro isn’t a bad idea either.

Do you get stuck on your own blogging process? Here are “just a few” ways to shake it up and maybe even shake you out of writer’s block and make your content stronger than ever.

Are you thinking of starting a blog? Twitter account? Facebook? Any other social network? Before you do, make sure you ask yourself a few questions and answer honestly because content marketing isn’t for everyone.

As anyone reading this post each week knows, I don’t believe in the #4 tip on this list of ways to get more blog comments, but many of the other tips are right on. My #1 tip is not to use captcha as well. Just think about the mobile users and how much a pain captcha is for them. 

You're Invited: #MediaMeshBBC Twitter Chat tonight! Talking about #Enchantment

Tonight is the first Business Book Club Twitter chat where we'll be discussing Enchantment by Guy Kawasaki.

Who: Anyone who's read or is interested in reading the book.
When: 8:00-9:00pm
Where: In your favorite Twitter chat client, though I recommend TweetChat for easier refresh and interaction.

I'll talk to you tonight!

Guest Post: 5 Reasons you should participate in a Twitter chat (or two)

Twitter chats are a great way to connect and engage with others, especially if you are new to Twitter and looking to build your network.

Even if you are one of the seasoned Twitterati, these chats offer tremendous opportunity to make new connections and sustain existing relationships (you never know who you might know in a Twitter chat!)

For those of you who don’t know what a Twitter chat is, it’s basically a virtual meetup held on Twitter centred on a common subject. You follow the conversation via the hashtag for the chat.

Some of my favourites are #socialchat (Mondays at 9 p.m. ET, #tweetdiner (Saturdays at 9 p.m. ET) and#PR20chat (Tuesdays at 8 p.m. ET). To be honest, I haven’t checked in to #PR20chat in a while but it’s not for lack of interest!

Pick a chat, any chat

A really nice guy named Robert Swanwick created a Google doc that you can review to find a Twitter chat of interest – and to add your own chat to should you decide to start one.

You can use Twitter clients like TweetChat or TweetGrid to aggregate tweets related to the chat, which makes it easier to follow and respond to other participants. These clients also auto-tag your tweets with the right hashtag which is convenient since it ensures your tweet gets included in the chat stream without you having to remember to type it out.

The one thing to remember about participating in Twitter chats is that it’s not about pushing your own agenda - it’s about creating real, meaningful conversations on a shared topic of interest with other people. Whether you are representing your business or yourself, this point holds true.

So don’t start broadcasting/selling your product or service during a Twitter chat unless it’s relevant to the conversation. And even then, consider whether now is the time to be doing so. If someone expresses interest, consider continuing the conversation without the Twitter chat hashtag. 

Do it! Do it! (seriously, how can you resist the Do it! chant?)

If you’re on the fence about the value of Twitter chats, I offer five reasons you should give it a try:

1. Networking

Twitter chats are a great way to find new people to follow on Twitter, especially since you have a shared interest in common! It also enables people to discover you – which can help you build a following.

And since it is the quality of your followers – not the quantity – that is important, Twitter chats helps you to connect with others in ways that are relevant and meaningful. To sustain that connection, make a point to follow up with participants after the chat.

Relevance = the secret sauce of social media success!

2. Learning & Sharing

Twitter chats enable you to debate, question and share ideas with others who are passionate about the same topic as you! So dive in and comment. A lot.

Often Twitter chats include a series of questions (Q1, Q2, Q3 etc.) that the host shares, along with the Twitter chat hashtag. You then respond with A1, A2, etc and the associated hashtag.

Don’t be shy. If you have a question or don’t understand – speak up! Chances are someone else in the chat wants the answer too.

3. Build your personal brand

Twitter chats are a great way to demonstrate your expertise and build awareness. Reasons 1 and 2 are how you do it. Nuff said.

4. Gain inspiration

Twitter chats can be another source of inspiration for your next blog post, video, podcast, etc. Whether it’s varying points of view, a great quote or a new perspective on your subject of interest, Twitter chats can have you swimming in content generating heaven!

5. They’re fun!

It doesn’t matter if it’s online or face to face, when you get together with people who share the same interest as you, it’s fun! Twitter chats usually last 1 hour and you won’t believe how the time flies!

The Etiquette

There is some Twitter chat etiquette I should mention. Nothing too dreary – just a few points to make the experience enjoyable for you and everyone else.

  • As a courtesy to your followers not participating in the chat, you may want to send out a quick tweet indicating that for the next hour you’ll be tweeting with the hashtag #insertTwitterChatnamehere.

  • When joining the chat - say hi. You wouldn’t arrive at someone’s house party without saying hi to the hosts and other guests, right? That said, it’s okay to lurk but if your goal is to network, lurking won’t help.

  • Sometimes you may find yourself joining in late on a chat. If so, it is perfectly acceptable to ask - “what question are we on?” Be it the host or another participant, someone will fill you in.
  • Respect the guidelines set by the hosts. For example, some hosts prefer you don’t share links until near the end of the chat because sending people away from the conversation can be disruptive.
  • It should go without saying - no trolling. Disagreeing with others is of course fine, however rudeness is the quickest way to get shut out.
  • Stay on topic. If you find you and a few other participants are going off topic, by all means continue the conversation but remove the hashtag so you’re not spamming other participants.
  • Speaking of spam - don’t spam other participants with a hard sell on how great you are, your product is, your blog post on topic X is. Just don’t.
  • At the end of the chat, thank your host(s)! And your fellow participants.

So there you have it. My five reasons you should join in on a Twitter chat.

Now spill…what Twitter chats do you participate in? If you don’t currently participate in a Twitter chat…is your interest piqued?

*#TwChat image via Robert Swanwick | Secret sauce image via Crowded Ocean


Mel Gallant (@melgallant) is a communications professional who writes about parenting, the social web and pop culture on her blog Confessions of a Social Media Junkie. When she’s not blowing bubbles and chasing after rainbows with her 2-year old daughter, Melany is either bookworming it or fumbling her way through a knitting project she started three years ago (it’s a tea cozy). As co-founder of Girl Geek Dinners Ottawa, Melany helps to connect women in Ottawa with a shared passion for technology.