Social 101: The 5 Ws of Twitter

When you’re making the decision of what social networks to commit time to, it’s best to invest in the ones that will net the greatest value. Twitter is, in my opinion, one of the best. It’s the biggest networking event you’ve ever been to and it’s all virtual. Sounds good, doesn’t it? I think so. But that doesn’t mean it’s going to give everyone the same results. That’s true of any network. Of the major social networks out there, Twitter has the fastest pace. With 200 million registered users tweeting 250 million tweets per day, you can see why the pace is fast. That means that it’s not the best place for everyone to be, but as a Twitter addict I can’t think of many reasons why someone would not benefit from using Twitter.

Who

Anyone interested in exposure to great content, looking to share their own content or connect with others.

What

I talked in-depth about what Twitter is and what to share last week in my first installment of Social 101. It’s important to remember that how you use Twitter doesn’t have to fit anyone else’s rules or formulas. There are many great resources out there for what, when and how to tweet, but It’s important to remember that social media use is a custom experience for everyone. I use my Twitter account for a mix of personal and business use.

For some, Twitter is exclusively business-oriented or exclusively personal. There are many accounts that do not engage other users at all. They follow very few and never answer mentions. Every use has it’s proponents and critics. Be comfortable with what you’re doing and don’t spam or annoy people and you’ll be fine. Just keep thinking of Twitter as a networking event - that should keep you on track.

When

There are no hard and fast rules for when to tweet. I jump in and out of Twitter at varying points throughout the day as time allows. You’ll encounter different people going in at different times and that makes your overall experience more interesting. Some check-in once a day. Some never leave. :) The frequency that you’re on Twitter will depend on the balance that works for you. It’s easy to incorporate Twitter into your life without letting it take over.

Where

If you don’t have a cell phone, just use your computer. I know people who’ve deleted social apps from their phones to avoid the temptation of checking them all the time. You don’t need a smartphone to take advantage of Twitter, though. As my friend Lara says, Twitter is like the radio. You turn it on, hear a few tunes and turn it off. You don’t worry about what you miss when it’s turned off.

Why

This is probably the most important question for everyone to ask themselves before joining any social network. But it’s also the hardest to answer before you really grasp how a network works. I spent nearly 8 months on Twitter before it finally clicked in for me. I forced myself to keep going back and figure it out. My reasons had to do with research for work. I used my personal account to figure out how Twitter could benefit the business I worked for and one day, it all fell into place in my mind. Twitter is often like that, which is why I always suggest people start with a personal account rather than jumping in with a business account. The worst thing a business can do is project radio silence on a social network. You’d think people wouldn’t notice with all the other noise, but they do.

Twitter is an essential network. It’s one of the first places I look for a business I’m interested in hearing from or engaging with. But like any social network, you’re better off not having a profile than an inactive one. Join me for Social 101 again next week when I’ll be talking about Twitter Lists!

Social 101: Twitter

Twitter is a microblogging tool that allows users to send out “tweets” that contain 140 characters worth of information. Microblogging is defined by Dictionary.com as a verb:

to post very short entries, as a brief update or a photo, on a blog or social-networking Web site

Based on this definition, Twitter is a blog platform that allows very short entries of 140 characters. Of all the blogging platforms that exist, Twitter is by far the easiest to contribute content to.

The Big Question: What do I tweet?

If you have a blog, you should absolutely share your posts. If you want people to want to read your posts, you have to devote some time to interacting with people you’re following. I notice a significant difference in my traffic numbers when I’m active on twitter and when I’m not. People want to connect with you regularly and twitter is the best way to do that. When I started out, I had to make a conscious decision to get on Twitter. I had no idea what I was doing, but I watched other people. Eventually, I jumped into conversations more and more and started gaining a true following of people I engaged regularly. So, how do you engage? Here are some of the many ways you can do it:

1. Post a tweet about what you’re doing (work, cooking, drinking, watching TV, playing with kids - anything).
2. Share an article/blog post that you’re reading or have written.
3. Tweet a photo you’ve taken.
4. Ask a question.
5. Jump into conversations.
6. Tell a joke.
7. Share valuable information - events, news, etc.
8. Participate in a community via hashtags.
9. Retweet others.
10. Talk about your interests and look for others who share them. (Twitter Search is a great place to start).

Twitter has so many creative and business uses. It’s all about being social and sharing interesting information. I like to describe Twitter as a chat room - you know, those antiquated things were all hanging out in 15 years ago on dial-up? The difference is that this chatroom is completely open to the entire world (with the exception of private accounts).

It can be confusing to find your way on Twitter with all the different ways that people use it. There is a widespread belief that reciprocity is expected and required. I disagree with this notion.

If the guys who started Twitter had expected reciprocity, they would follow back everyone who follows them (they don’t) or they would have built the tool so that it required reciprocity (they didn’t). Twitter, unlike Facebook, allows every user to have a custom experience. There are some great features built into Twitter that aid this customization:

• Lists - allow you to segment and group based on any parameter you want,
• Favorites - a system for saving tweets that you want to review later,
• Hashtags - follow a topic, participate in a community - even if you aren’t following everyone.

This isn’t an exhaustive list of Twitter features, but these are the most commonly used. Try them out. Play with Twitter and experiment to see what works. There isn’t a one-size-fits-all way to use it. With time and use, you will find a comfortable pace and practice.

If you’re using Twitter to connect with people, then you’re on the right track. Be intentional about it. Set aside a time each day to tweet, even if only to say hello to a few people when you’re waiting in line at the grocery store. If you’re using Twitter to gain a following, then you may find yourself disappointed. I’d rather have 500 people who follow and interact with me than 400,000 who miss my tweets and never talk to me because they’re following 400,000 people back. Don’t get caught up in the numbers game - whether it’s follower counts, Klout scores or traffic to your blog. Social media growth is slow and steady for the vast majority of users.

Don’t take my word for it - here are some other recent Twitter articles for you to explore:

• A Beginner’s Guide to Twitter - ReadWriteWeb, Joe Brockmeier
• U R What U Tweet: 5 Steps To A Better Personal Brand - Fast Company, Amber Mac

Now, I’ll ask you: What’s your best advice for Twitter users who don’t know what to say?

Part 2 of Demystifying #hashtags: 3 ways to use them effectively

In my first post about hashtags, I covered five reasons you want to use them. But what are the best ways to incorporate hashtags into regular twitter use? And what tools do you use to manage them?

Hashtags are the easiest way to search for tweets on twitter. When you click on a hashtag in the twitter interface (or any twitter client), it automatically brings up a listing of all the recent tweets that contain that hashtag. There are three ways that hashtags can help you follow relevant content.

Community - This past summer, I was on the organizing committee for the first annual Social Capital Conference, Ottawa's first social media conference. We set up our twitter account, @SoCapOtt, and then decided to use #socapott as a hashtag as well. All of our tweets about the conference went out with that hashtag in it and it was a huge success in raising awareness and building an audience. That audience turned into a genuine community through the interactions at the conference. We're carrying on with #socapott meetups and our attendees know to check the hashtag periodically for news.

Chat - Twitter chats use hashtags to follow a conversation for a set period of time. There are many regular twitter chats and many, many more occasional chats. If you want to connect with like-minded people or others with a common interest, twitter chats are a great way to do so. You'll find many new people to follow and likely gain some valuable insights from the chat session. Most twitter chats happen using the web-based tools TweetChat or TweetGrid. My advice? Try them both - everyone has a different preference. Also, be prepared for large chats to go very fast. That's okay. You don't have to catch everything. You can always use a tool like Twapper Keeper to archive the tweets from the hashtag. General wisdom is that doing one regular twitter chat a week is a good frequency.

Note: If you're going to do a twitter chat, you might want to let your followers know when and for how long before it starts so you don't get unfollowed. The volume of tweets from twitter chats can be overwhelming to some people if it starts clogging up their stream.

Conversation - My biggest argument to companies for why they should be involved in social media is that the conversation is going on - with or without them. Hashtags are a useful tool for monitoring the conversation. In my day job, I monitor one major hashtag and about half a dozen other additional hashtags. All are relevant to the organization I work for and all have constant chatter about various aspects of my organization's services. Watching these hashtags gives me the ability to see what people are saying whether I follow them or not. It's a goldmine of information that can be used to make note of and respond to issues.

Monitoring hashtags on twitter.com isn't the most friendly experience. If you plan to watch any hashtag regularly, I highly recommend you use a twitter client like Tweetdeck (desktop) or Hootsuite (Web-based) for easier management.

What are some other uses of hashtags that you've seen? Have you seen any really creative uses of hashtags?

Part 1 of Demystifying #hashtags: 5 reasons you want to use them

I am a huge fan of hashtags. I try to use meaningful hashtags whenever I can, but I have fun with them too. I'm such a fan of hashtags that I would be totally fine with my email client implementing hashtag support, along with Facebook and every other social network - outside of Twitter (and Google+ soon). See? I'm a devoted fan.

As much as I like them, I recognize that hashtags can be confusing for the uninitiated.

Just what is a hashtag, anyway?

Simply put, it's a word or phrase that is preceded by a hash mark - #, e.g., #socialmedia. Hashtags as we know them today are in use primarily on Twitter though there is support in other places. They make search on subject instantaneous. I see a hashtag in a tweet and I can click on it and search results of every tweet that has that hashtag pop up for me to browse through. For twitter, it provided a much-needed search "engine" that allows users to group tweets together by topic.

Should I use hashtags?

I'm a hashtag fan girl, so you can take my word with a grain of salt, but yes you should definitely use them! And here are five reasons to use them that will enhance your twitter experience:

1. Community - Many communities around a host of different subjects use hashtags to categorize tweets so the community will see them. Participants in the community can follow the hashtag to see what others are saying and engage the in conversation. One community I have seen that is very active is #w2p, Web 2.0 professionals.


2. Topical - There are as many topics out there that people are talking about at any given time as there are minutes in the day. Probably more. How do you narrow it down, though, when you're  not following all those people or if you never see the tweets? If you're tweeting about #facebook, throw on a hashtag. #socialmedia is one I use often.


3. Events - This one is similar to community, but centers around a specific event. Sometimes the hashtag extends outside of the event, but not always. This summer, the organizing committee for the first annual Social Capital Conference used #socapott to promote the conference and then it was our hashtag for conference related tweets. We continue to use it for our regular tweetups as well.


4. Twitter Chats - One of the most valuable events to participate in on twitter is an organized chat. There are so many twitter chats and they're a great way to connect with other like-minded people and learn from them. Time has been in short supply lately, but my goal is to eventually schedule one a week - they are just that valuable. Participants in the chat, such as #blogchat, use the hashtag to follow the discussion, but it tends to last for a specific period of time.


5. Causes - Many causes are using hashtags to raise awareness and invite discussion. One that is near and dear to the heart of Ottawans, particularly in the last couple of weeks, is #NoMoreBullies, bolstered further by the recent suicide of Jamie Hubley after years of bullying. Earlier this year, #twestivalOTT was in use to promote the region's largest ever tweetup and raise funds for the Royal Ottawa Foundation for Mental Health.


6. Bonus reason - Fun! - This is your bonus reason for using hashtags and it's one that I've seen discouraged by more than one person. It's not likely to be of any practical use, but editorial comments added to tweets - #coffeestat #whoneedssleep, etc. - can be entertaining.

Hashtags are a great tool for sharing information about topics and connecting with community. Used wisely, they will enhance your twitter experience and you'll get more value out of the time you spend. Next time, I'll dive into part 2 of demystifying hashtags and offer some best practices and tips so you can get even more out of using them!

Do you already use hashtags? Do you find them useful? Do you have any questions about them?